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Work Background
GrubMarket Inc.Senior User Experience Designer
May. 2022San Francisco Bay AreaB2B Food Wholesale SAAS ERP platform:
• Purchase Order & creation and tracking
• Consumer-facing e-commerce mobile application
• Catalog management tool for wholesalers
• Accounting module: Bills, Invoices, Reconciliation & Reports
• Advanced inventory management
Candid WholesaleDirector Of User Experience
Apr. 2021 - Feb. 2022Portland, Oregon Metropolitan Area
GoogleSenior User Experience Architect
Oct. 2019 - Apr. 2021Mountain View, California, United StatesContractor (TVC) at Google via Solvd
The Clorox CompanySr UX Designer
Jun. 2018 - Oct. 2019San Francisco Bay Area
Macys.comSenior UX Architect
Jul. 2017 - May. 2018San Francisco
Wells FargoSenior Interaction Designer
May. 2016 - Apr. 2017Oakland, CAInteraction Designer - Wells Fargo Digital Experience Design Team
• Project Lead
• Online Consumer Tools
• Wireframes
• Prototype development
• Usability Testing
• Online Consumer Tools design
• Interaction Design: definition and documentation
• Content strategy
• IA for CMS driven pages
• Accessibility (WC3, Aria)
LeapFrogSenior User Experience Architect / Ecosystem Producer
Apr. 2012 - Mar. 2016Emeryville, CASenior User Experience Architect for LeapFrog's parent-facing digital touchpoints. Key Projects:
• Android Kid-safe Browser App: Designed UI for kid-safe browser and associated parent controls. UX for parent controls allowing flexible management of child-facing content, and customized parent whitelisting of web content.
• Created Mobile Adaptive/Responsive CMS component library: Designed extensive set of components for the Adobe CQ CMS with adaptive and responsive behaviors to enable efficient publishing across desktop, tablet and mobile devices. Components include: column, carousel, banner, paragraph, accordion, video, docking navigation, popup, slideshow, etc. • Developed UX for mobile-optimized leapfrog.com, including catalog, PDPs, checkout flow, navigation.
• LeapBand Fitness Monitor dashboard & connection software set up flow, introductory coachmark sequence, user registration, Activity Dashboard and device controls.
• Developed test protocols, scripts and prototypes specification for usability lab tests of catalog way finding and filter mechanisms, and catalog, PDP and Quickview interaction designs. Built clickable prototypes using Axure. Compiled and interpreted findings and developed recommendations. • Mobile-optimized MyPals toy set up site: mobile site for registration &personalization of electronic toy, facilitating delivery of custom assets via analog output on mobile device headphone jack. • Developed UX and Content Strategy for improvements to leapfrog.com store: simplifying product-finding interfaces, optimizing and prioritizing user actions to improve conversions from PDPs, new site-wide megamenu-based navigation system, including context-sensitive secondary and tertiary navigation tiers
• Designed overhaul of Support Section, with improved task based navigation
• Conducted series of A/B tests of potential interface improvements across various leapfrog.com sections, generating metrics used to make quantitatively informed decisions
MRM WorldwideUser Experience
Jan. 2012 - Mar. 2012San Francisco Bay AreaMapped the transition of hundreds of pages PDFs and video assets of content regarding Intel’s philanthropic role in Education, to Intel’s new Re-Imagine platform. Re-organized and optimized content to improve user experience, and content accessibility. Identified optimized collections of content to feature, and identified old content at EOL to be archived. Created User Experience Strategy documents, sitemaps and wireframes.
Evolution Bureau (EVB)Project Director
Oct. 2010 - Nov. 2011Project Director - managing digital projects: Social Medial campaigns, website builds, interactive experiences. Current clients include Camelbak, Dr. Pepper, Copart, Ingrid and Isabel, Nike.
Teak Motion VisualsSr. Interactive Project Manager
Jan. 2010 - Oct. 2010Interaction Design, Content Strategy, Project Management
Teak DigitalSenior Interactive Project Manager
Jan. 2010 - Oct. 2010Interaction Design, Content Strategy, Project Management
Loomis GroupSenior Interactive Project Manager
Nov. 2008 - Dec. 2009Senior Interactive Project Manager, working on projects for Ferrari, VeriSign, McAfee, LG Electronics, YouTube and Qualcomm. Responsibilities include managing the Interactive PM department, resource management, scope and budget management, client services.
MekanismProject Manager
Aug. 2007 - Oct. 2009Digital Project Management, Interaction Design
AttikSenior Project Manager
Jan. 2007 - Aug. 2007Senior Project Manager for Interactive Development
FluidProject Manager
Jan. 2004 - Dec. 2006
Gargoyle WebdesignPartner, Project Manager
Dec. 1995 - Apr. 2004As founder, and directing partner of Gargoyle Webdesign, a small web development shop, I wore many hats, including business development, programmer, CFO, project manager, IT manager, etc. I loved having my own business, but after a number of years I found that I preferred to have a more narrowly defined role. After I shut down Gargoyle in 2004, I have worked more exclusively as a project manager.
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