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Work Background
Geometry GlobalSenior Account Manager
Jul. 2015Cincinnati, Ohio AreaSenior Account Manager for CPG shopper marketing programs, including strategic and tactical planning, project management, financial tracking and reporting, vendor management, and scheduling. • Develop strategic shopper marketing tactical plans for Kimberly Clark & General Mills
• Manage projects from concept, planning & strategy to creative development.
• Lead creative programs from briefings to creative completion.
• Act as a liaison between the client and agency by maintaining regular contact with both parties to ensure communication flows effectively. • Ensure all campaigns are properly managed – budget management, monitoring results and relationships.
• Responsible for administrative tasks such as handling in-scope and out-of-scope projects and project management timelines.
IN MarketingSenior Manager Client Services
Feb. 2015 - Jul. 2015Cincinnati, Ohio Area• Partner with CPG brands to manage, create and execute Kroger in-store marketing and sampling campaigns, while coordinating with their unique brand strategies, shopper marketing insights, goals and overall budgets.
• Manage approximately 250 in-store programs per year for the Snack and Beverage categories within Kroger.
• Manage and develop timelines and budgets, coordinate collateral creation and monitor execution results for major CPG brands for their new product launches, product re-launches or efforts to increase existing product sales.
• Manage communication and execution with internal divisions including creative services, fulfillment services, execution reporting, and billing. Build relationships by delivering projects on-time and with great communication and stewardship.
IN MarketingClient Services Manager
Dec. 2012 - Feb. 2015Cincinnati, Ohio Area• Partner with CPG brands to create and execute Kroger in-store marketing and sampling campaigns, while coordinating with their unique brand strategies, shopper marketing insights, goals and overall budgets.
• Manage approximately 200 in-store programs per year for the Snack and Beverage categories within Kroger.
• Manage and develop timelines and budgets, coordinate collateral creation and monitor execution results for major CPG brands for their new product launches, product re-launches or efforts to increase existing product sales.
• Facilitate communication and execution with internal divisions including creative services, fulfillment services, execution reporting, and billing. Build relationships by delivering projects on-time and with great communication and stewardship.
KrogerAdvertising Coordinator
Jul. 2010 - Dec. 2012Kroger GO• Division Category Managers Support- Work with SDCM’s to coordinate ad planning items and pricing to meet market demand and competition. • Coordinate/Proof Ads- This includes production of advertisements for Kroger’s four highest grossing divisions and the ad hub managers. Involves a great attention to detail.
• Ad Hub Coordination-Work with Kroger ad hubs on positioning the proper image and verbiage of featured product placement in the advertisement to generate highest possible return on investment
• System Coordination-Review the advertisements for accuracy, correct pricing, format and market specification with a 98% initial error free rate on ads produced.
• Sense of Urgency-This position has a very high sense of urgency and has high visibility due to Kroger’s need to adjust ads to reflect local market conditions.
ReachUSAAssistant To Director
Dec. 2009 - Jun. 2010• Managed the details of 10 businesses in the areas of advertising, marketing, scheduling and people management
• Assisted in developing and executing event marketing projects including: Print advertising/media, public/media
relations, marketing collateral materials, direct mail and special events/trade shows o Assisted in Directing the AVP Pro Beach Volleyball Tour in Mason, Ohio making it one of the top tour stops in the United States o Assisted in exploring and developing the Wedding Mafia Showcase to become the standard in the Cincinnati bridal show industry o Assisted in sourcing and implementing grass roots programs for: Toyota, Gold Star Chili, Anheuser Busch and Cincinnati Bell o Assisted in executing the ultimate fan experience thru the iWireless High school Football Tour and the Prep Classic• Organization and computer skills were paramount to my job, along with interaction with a variety of people, both internally and externally
ReachUSAEvent Marketing Coordinator
Apr. 2007 - Dec. 2009• Event management responsibilities included role as Budweiser Promotions Operations Manager, event analytics,
managing supplier relationships, selling sponsorship packages to Kroger and new customers, managing existing
customer relationships
• National events that we managed included AVP Professional Beach Volley Tournaments, I-Wireless High School Football Game of the Week Tour and Wedding Mafia, along with other local events
• Managed team of 4-6 people per event
Reach Event MarketingMarketing Intern
Aug. 2006 - Apr. 2007• Worked with clients on sponsorships, developed presentations, organized hospitality and event partnerships,
handled event credentials, organized press conferences for nationally televised AVP Professional Beach Volley Tournament and High School Prep Classic Football Tournament
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