Tripp Barry: Mercenary CreativeFreelance Creative Director & Brand Strategist
Sep. 2023Chicago, Illinois, United States--Senior Brand Strategist for boutique design agencies.
•Led market research initiatives to gauge consumer perceptions, informing future branding
endeavors.
• Analyzed market trends to identify growth opportunities and adjust branding efforts accordingly.
• Implemented data-driven approaches to optimize brand positioning within competitive markets.
• Crafted compelling narratives for branded content, resonating with target audiences and
driving conversion rates. --Copywriter/Brand Manager for financial companies.
•Managed campaigns from concept to execution, leading casting efforts, location scouting,
and vendor procurement.
• Developed campaigns that saw 35% or more increases from previous KPIs.
• Implemented UX best practices for all website and landing page projects.
• Aided in streamlining creative processes for improved efficiency and team productivity.
• Worked with professional athletes and leagues in executing brand partnerships. Clients include: TY Beanie Babies, milkadamia, Screencastify, ProManage, Chicago Dept. of Public Health, Country Meats, Proper Good, Trejo's Tacos, Rule 1 Proteins, & Eastern Illinois University