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Work Background
FredCreative Consultant & Strategist
Jan. 2025Chicago, Illinois, United States-Led branding efforts for start-up content creative shop.
-Crafted all website & UX copy.
-Collaborated with stakeholders to define brand & messaging strategies.
-Collaborated with Art team to craft sales decks & presentations.
Tripp Barry: Mercenary CreativeFreelance Creative Director & Brand Strategist
Sep. 2023Chicago, Illinois, United States--Senior Brand Strategist for boutique design agencies.
•Led market research initiatives to gauge consumer perceptions, informing future branding
endeavors.
• Analyzed market trends to identify growth opportunities and adjust branding efforts accordingly.
• Implemented data-driven approaches to optimize brand positioning within competitive markets.
• Crafted compelling narratives for branded content, resonating with target audiences and
driving conversion rates. --Copywriter/Brand Manager for financial companies.
•Managed campaigns from concept to execution, leading casting efforts, location scouting,
and vendor procurement.
• Developed campaigns that saw 35% or more increases from previous KPIs.
• Implemented UX best practices for all website and landing page projects.
• Aided in streamlining creative processes for improved efficiency and team productivity.
• Worked with professional athletes and leagues in executing brand partnerships. Clients include: TY Beanie Babies, milkadamia, Screencastify, ProManage, Chicago Dept. of Public Health, Country Meats, Proper Good, Trejo's Tacos, Rule 1 Proteins, & Eastern Illinois University
Impact Networking, LLCAssociate Creative Director
Aug. 2021 - Aug. 2023Chicago, Illinois, United States• Developed performance marketing content and messaging strategies with lead conversion
rates upwards of 40%.
• Played an instrumental role in creative planning and review sessions, working with teams to
elevate quality of deliverables.
• Created innovative advertising campaigns that successfully generated increased brand
awareness, recognition, and conversion.
• Spearheaded growth initiatives and mentored junior creatives to help enhance skills and
capabilities.
• Collaborated with New Business team to pitch business proposals to prospective clients with a 50% success rate.
• Maintained an empathetic leadership style that fostered award-winning work and cohesiveness among departments.
• Developed best practices for Search Engine Optimization (SEO). Clients included: The Hose Monster Company, Schuetz Insurance, Illinois Primary Health Care Providers Association, Classic Mechanics, Kapital Steel, TransLines Inc., & Maxim Lighting
Impact Networking, LLCSenior Copywriter/Content Specialist
Nov. 2019 - Aug. 2021Chicago, Illinois, United States• Collaborated with UX & UI Designers to craft dynamic UX/website copy for a more fluid customer journey and user experience.
• Created successful CPG shopper marketing campaigns for food, alcohol, and hardware brands.
• Improved search result rankings with targeted SEO strategy, increasing website traffic by 400%.
• Produced scripts and storyboards for video productions while also serving as director on video shoots.
• Developed product branding and positioning strategies for SMBs to deliver sizable results with smaller budgets. Clients include: Heaven's Door Whiskey, Badger Paperboard, Farmer CPA, Interactive Inks & Coatings, Meats by Linz, & Rubber Products Distributors (RPD)
Fusion92Copywriter
May. 2018 - Sep. 2019Chicago, Illinois• Full-service storyteller, delivering content across all digital and traditional channels.
• Wrote broadcast, print, and digital ads for clients in the telecom, food/bev, and automotive
industries.
• Customized brand messaging to reach and capture target audiences interest and drive
engagement.
• Crafted content for brand partnerships with pharmaceutical companies.
• Implemented strategies and tactics to grow followers on social media channels.
• Developed presentation skills to partake in client pitches and help sell creative work.
• Created collateral for Fortune 500 companies.
• Developed national brand launch campaigns. Clients include: H&R Block, AT&T, Rivian, IG Forex Trading, Old Wisconsin Sausages, Spartan College of Aeronautics, Gallagher Insurance, Pathway Veterinary Alliance, Fiserv, & Bosch Tools.
Katten Muchin Rosenman LLPContract Paralegal
Apr. 2014 - May. 2018Greater Chicago Area-Review and filter legal documents prior to litigation.
-Create trial exhibit files and indexes.
-Conduct appropriate legal research.
Neal, Gerber & Eisenberg LLPMarketing Associate - Contract
Aug. 2012 - Apr. 20142 N LaSalle Chicago, IL-Proficiency with market analytics and CRM tools. -Complete various projects for the entire department, and conduct research on various legal matters.
-Assist Attorneys and Paralegals in creating legal documents: filing them electronically.
Murphys BleachersBartender
May. 2009 - Aug. 2012Outside Wrigley Field
Schneider NationalSales Account Executive
Jan. 2008 - Jan. 20092 N Dearborn Ave Chicago, IL-Led sales team in monthly profits multiple times. -Obtained new Accounts through cold calling and Mailed Marketing pieces. -Maintained a high level of professionalism and quality of work.
-Proficiency with CRM and SAP programs.
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