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Work Background
Peanuts & Monkeysfounder & General Creative Director
Oct. 2012MadridConceptualization of comprehensive creative ideas, with a specialized focus on the digital environment and currently being generated by AI.
Supervision of production processes and quality control in the execution of both online and offline campaigns, working in collaboration with partners and suppliers.
Specialist in special actions with high impact and ROI.
Identification of client portfolio needs and presentation of innovative solutions. Positioning of the P&M Agency:
Responsible for achieving more than 100 international awards and consolidating its place among the "Top 10 of the Top 100 Industry Players Ranking" by El Publicista for five consecutive years.
P&M named "Agency of the Year" at festivals such as WINA (Top 5 in 2016, 2017, 2018, 2019) and Luxury Advertising Awards (2019). Featured projects:
Creative strategy for the DG AGRI of the European Union.
Launch of the Star Wars saga for Disney.
Launches of Mitsubishi models such as the ASX and Outlander PHEV.
Special actions for Sony Music and Dani Martín or with Universal for Pablo López.
Arena Media EspañaDirector Estrategia y creatividad Digital
Jan. 2011 - Oct. 2012Madrid Area, SpainDeveloping the company's innovation and creativity capabilities, from a close approach to the media and the most efficient integration of the same. Design of digital innovation strategies for large accounts
Creative value proposals for attracting new business and competitions.
Operational coordination: supervising the planning and execution of projects, ensuring compliance with deadlines, objectives and budgets. Highlighted projects:
360º campaigns with digital media, SSMM, branded content and activations for Fnac and Movistar.
Netthink, Aegis Media Group (current Dentsu)Director General Creativo
Jan. 2004 - Dec. 2010Strategic design of advertising campaigns for Netthink and CARAT Spain.
Responsible for the strategic, conceptual and creative development of digital campaigns, as well as the creation, development and production of said campaigns.
Client management: acting as the main interlocutor with strategic clients, ensuring the quality and impact of the services provided. Netthink positioning:
I placed the agency in the Top 3 of the Gunn Report World of digital agencies.
I left the company in 2011 in the top 5 of the Spanish ranking of most awarded creative agencies.
Notable projects:
Campaigns such as “Impossible Is Nothing” for Adidas, third most awarded digital campaign in the world in 2008.
Launches of emblematic films such as UP, for Disney Pixar, or car models such as MINI or Fiat 500.
Triple DigitalOwner and Creative Director
Jan. 1998 - Jan. 2003It was my first business adventure, setting up a digital agency, working for clients such as Renfe, Metabo or Vodafone in their digital campaigns and web and e-commerce developments, winning multiple awards locally and making several shortlists in Cannes Lions, in the digital section. FManagement and production of paid media digital campaigns and design of portals and websites.
Leading and motivating the team: managing, developing and motivating a team of professionals, promoting a collaborative, innovative environment aligned with the agency's values.
Business development: identifying new opportunities, driving agency growth and strengthening its positioning in the sector. Positioning of the Triple Digital Agency: Winner of local awards such as AMPE, Airtel.
Cannes Lions Shortlist 2003 Best website, Renfe. Featured projects: “eltren.com” communication portal for Renfe
Digital product and positioning campaigns for Airtel and Vodafone.
EducaMadrid education portal for the Community of Madrid.
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