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Canada
Work Background
SoberSipsFounder
Jul. 2023 - Sep. 2024São Paulo, BrazilI conceived and founded Sober Sips with the purpose of offering high-quality non-alcoholic beverage alternatives for people who want to maintain an active social life without giving up sophisticated experiences. Key Responsibilities • Development and full management of the e-commerce platform, from platform selection to delivery logistics. • Curation and negotiation of a portfolio featuring over 20 non-alcoholic beverage labels (including beers, wines, sparkling wines, and spirits). • Creation and execution of branding and social media strategies, focusing on positioning and engagement. • Daily business operations: customer service, inventory control, commercial partnerships, and order fulfillment. Achievements and Results • Successful launch of the online store within a few months. • Establishment of strategic commercial partnerships early in the operation. • Organic brand growth on social media and recurring customer orders.
Humane Work for HumansContent Producer
Jul. 2021 - Jun. 2023São Paulo, BrazilKey Responsibilities: • Development of educational content focused on microlearning for the logistics sector, including the production of texts and visuals tailored to operational routines. • Creation and execution of communication strategies for owned social media channels, with a focus on brand positioning. • Hiring and supervision of a team of designers, ensuring visual quality and consistency in deliverables. • Direct engagement with logistics teams, including on-site visits to encourage adoption of platforms and learning content. Main Projects and Achievements: • Danone Brazil: Designed a complete gamified learning journey with rankings and engagement mechanics, tailored to audiences with low technological familiarity. The project achieved high levels of participation and satisfaction. • Amazon (third-party distribution centers): Developed educational materials adapted to the operational environment, improving communication and process understanding among logistics teams. Results Achieved: • Over 150 pieces of content produced for various learning journeys. • More than 700 users registered on the microlearning platforms. • Net Promoter Score (NPS) consistently in the excellence zone (between 85% and 95%), demonstrating strong user acceptance and positive impact.
Hyssop MediaFounder
Jan. 2020 - Mar. 2020São Paulo, BrazilCriei e gerenciei um estúdio de podcast com foco em produção completa — da pré à pós-produção — atendendo projetos autorais e de terceiros em diferentes áreas, com ênfase em qualidade técnica e narrativa. Principais responsabilidades - Curadoria e planejamento de conteúdo (pré-produção), incluindo definição de pautas, roteiros e formato. - Coordenação e operação daprodução técnica: gravação, captação de áudio e vídeo, uso de câmeras, microfones e switchers. - Pós-produção completa, incluindo edição, mixagem de áudio, cortes de vídeo e finalização. - Criação e configuração de contas para publicação em plataformas de streaming e redes sociais. - Assessoria técnica na escolha e instalação de equipamentos. Projetos realizados - Cannabis na Integra – Conversas com profissionais do setor sobre o mercado de cannabis no Brasil. - Hit the Nick – Podcast voltado ao universo do squash. - DayOff – Série sobre esportes menos populares e seus protagonistas. - Além de diversas produções pontuais com temáticas variadas. Conquistas e resultados - Execução de projetos com alta qualidade técnica e boa recepção do público. - Desenvolvimento de uma estrutura enxuta e eficiente para produção independente. - Captação e fidelização de diferentes perfis de audiência em nichos específicos. **Apesar do curto tempo de operação, o estúdio foi uma experiência incrível. Com a chegada da pandemia, precisei encerrar as atividades e me reinventar — o que acabou abrindo novas portas e caminhos criativos.
Integra LatamAdministrator
Jan. 2016 - Apr. 2025São Paulo, BrazilAs co-founder of Integra Latam, I am responsible for structuring and managing the company’s internal operations, ensuring administrative, financial, and strategic efficiency, while also supporting the brand’s positioning in the Latin American market. Key Responsibilities • Management of back office operations, including administrative routines, financial activities, and cash flow control. • Responsible for operational logistics and efficiency in internal processes. • Development and monitoring of growth and market positioning strategies. • Creation and execution of marketing and communication initiatives to strengthen the brand. • Support for leadership and the team in decision-making and strategic planning. Achievements and Results • Structured the company’s operational and administrative model since its founding. • Optimized internal processes, contributing to increased productivity and organization. • Provided direct support in consolidating Integra as a reference in its field of operation in Latin America.
Pixelz IncManaging Director
Jun. 2015 - Jan. 2020São Paulo Area, BrazilLiderei a expansão da Pixelz no mercado brasileiro, desenvolvendo estratégias de entrada e crescimento local, construindo relacionamentos sólidos com grandes varejistas de moda e beleza, e garantindo excelência no atendimento ao cliente. Principais responsabilidades - Desenvolvimento e execução da estratégia Go-to-Market para o Brasil. - Prospecção e negociação com grandes players do varejo online, criando parcerias de longo prazo. - Gerenciamento do ciclo completo de vendas, marketing e pós-venda. - Elaboração de previsões comerciais precisas e análise de performance. - Coordenação do processo de onboarding e sucesso do cliente, garantindo uma transição fluida e eficiente. Clientes atendidos Ellus, Richards, VR, Reserva Mini, Brascol, Mandi, Snapcomm, Shoptogether, Tommy Hilfiger, Salinas, Beleza na Web, Osklen, Bon Prix. Conquistas e resultados - Estabelecimento de uma base sólida de clientes estratégicos no Brasil. - Aumento do reconhecimento da marca Pixelz em um mercado altamente competitivo. - Maximização do valor para os clientes por meio da integração de novos serviços e melhorias constantes na jornada do usuário. Contribuição direta para o crescimento da receita na região através de parcerias sustentáveis e estratégias comerciais eficazes. Durante essa etapa, aprofundei meus conhecimentos na análise de processos de vendas dentro de um ambiente ágil e dinâmico de startup. Estudei e acompanhei de perto a performance de funis de vendas, cadências comerciais e estratégias de cold calling, sempre com base em dados e indicadores. Também tive a oportunidade de utilizar ferramentas como Hubspot, Pipedrive e Slack, que foram essenciais para monitorar resultados, otimizar fluxos e gerar insights estratégicos para o time comercial.
Mono AnimationExecutive Producer
Feb. 2011 - Feb. 2012São Paulo, BrazilMono is a leading 3D animation agency specialized in short films for advertising Key Responsibilities • Acted as primary liaison with clients for briefing sessions, ensuring alignment on creative and strategic goals. • Translated client needs into clear internal debriefs to guide concept development and visual direction. • Managed production timelines and budgets, maintaining efficiency across all stages of film creation. • Collaborated closely with creative, technical, and post-production teams to deliver high-impact animations. Main Projects and Achievements • Oversaw multiple short-form animation projects for top-tier Brazilian production companies. • Ensured smooth coordination between client expectations and internal execution across diverse campaigns. • Streamlined creative decision-making through proactive communication and well-structured planning. • Contributed to elevating Mono’s reputation for reliability and visual storytelling in the advertising industry. Results Achieved • Consistently praised for precise script interpretation and efficient follow-ups with both teams and clients. • Strengthened client relationships through clarity, agility, and attention to creative detail. • Delivered projects on time and within scope, enhancing client trust and satisfaction. • Played a key role in maintaining Mono’s status as a go-to studio for 3D advertising content in Brazil.
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