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Work Background
CRH Consulting VTAI Implementation Strategist | Marketing & Automation Consultant
Jan. 2025United States, BurlingtonI help businesses harness the power of AI to streamline operations, enhance marketing strategies, and drive measurable growth. As an AI Implementation Strategist, I specialize in guiding mid-sized companies (<100 employees) through the adoption of AI tools like Microsoft 365 Copilot, ChatGPT, and automation technologies, ensuring seamless integration and maximum ROI. With a Master’s in Education and advanced training in AI, I take a hands-on, tailored approach—assessing readiness, building custom training programs, and positioning teams for long-term success. My goal? To demystify AI and transform it from an overwhelming buzzword into a practical, profit-boosting asset for your business. I’ve spent years at the intersection of marketing, performance management, and AI adoption, and I know that technology is only as powerful as the people using it. That’s why I focus on both implementation and education, helping teams not just adopt AI—but master it. If you’re looking for a strategic partner to help future-proof your business, automate repetitive tasks, and scale with AI-driven efficiency, let’s connect. How I Can Help
✅ AI Strategy & Implementation ✅ Microsoft 365 Copilot & ChatGPT Training ✅ AI-Enhanced Marketing & Performance Optimization ✅ Custom AI & Automation Workflows ✅ AI Readiness Assessments & Team Upskilling Let’s build smarter, more efficient businesses—together. 🚀 **Connect with me to explore how AI can work for you!**
Argentine Olympic Committee Olympic Luge Team Coach - Argentina
Jun. 2021 - Mar. 2022~ Design, organize, administer, supervise, and implement off-season, pre-season, in-season sport-specific programs for the National and Olympic Argentina Luge athletes on the Road to the Beijing Olympic Games.
~ Strong leadership, interpersonal, communication and organization skills necessary.
~ Ability to work with and relate well to a diverse group of athletes, coaches, administrators and other Olympic constituencies. An ability to establish themself as a respected coach to athletes, coaches, and athletic administrators.
~ Travel on the 2021-2022 Luge World Cup circuit and to the 2022 Beijing Olympic games
Cox Automotive Inc.Major Accounts - Web Performance Manager
Jul. 2018 - Jan. 2025Burlington, Vermont, United StatesCreated and executed client digital marketing strategy utilizing Dealer.com suite of products and services to reach consumers. Develop strong business relationships through relevant action planning, managing media budgets, dynamic website solutions, and strategic partnership to deliver desired marketing results
- Advise clients and execute on their website and advertising strategy by leveraging product expertise with the goal of increasing account optimization, product utilization and total adoption level of products
-Offer advice and/or solutions on digital marketing configurations which can include, but is not limited to, identifying opportunities for improvement, and creating new components within digital marketing platforms. QUALIFICATIONS
- Demonstrated knowledge of digital marketing strategy in websites and advertising domain.
- Account Management or professional client relevant experience with demonstrated experience to manage difficult clients with confidence
- Certified in 5 Google Adwords segments and Google Analytics
- Strong analytical skills and data-driven thinking
- Excellent written and verbal communication skills
- Strong troubleshooting skills
- Strong team-building skills with demonstrated problem solving abilities
- Able to resolve client issues efficiently, effectively, and in an independent manner
- Self-directed, driven, and enthusiastic to succeed
Champlain CollegeAdjunct Professor
Jan. 2017 - Jan. 2022Burlington, Vermont AreaCourse - Marketing and the Organizational Mindset - Business decisions begin with a fundamental understanding of the marketplace. From target market to competition, globalization to industry analysis, businesses must evaluate the marketing, organizational management, and international implications of decision-making. Students explore the behavioral and business decision-making process for marketing and management as they are introduced to these strategic processes critical to business success. Students will learn how to build and function within successful teams as they engage with Vermont-based businesses to analyze and recommend solutions to real-world business challenges and opportunities. STRATEGIC COMMUNITY MANAGEMENT - An organization’s online community manager must be a community advocate and brand evangelist who has savvy communication skills, can create content on multiple platforms, gather community input and measure success. Students will learn how to manage multiple online communities for an existing brand. In this hybrid course, students will meet both in the classroom as well as virtually utilizing an online learning management system. Students will be required to sign up for multiple online accounts on a variety of services.
International Luge FederationDirector of Social Media
Sep. 2014 - Oct. 2016Berchtesgaden, Germany- Developed, implemented, analyzed, and monitored digital marketing strategies using multiple new media platforms (Twitter, Facebook, Pinterest, LinkedIn, Instagram, and Tumblr.)
- Developed Social Media presences for an Olympic Class member of the International Olympic Committee, including a comprehensive audit of digital media presence with
creation and community management of Facebook page, Twitter account and Instagram; design, create, manage and continually update sport- related content to provide community growth and engagement. - Researched, wrote, and compiled relevant content and news stories, including acting as a content creator including copy and images during the 2014 Winter Olympic Games in Sochi, Russia, The 9 stage #LugeWorldCup and World Championships #LugeWM2106 season of 2014/15, 2015/16 and the Youth Olympic games in Lillehammer, Norway Feb. 2016.
- Provided Social Media Workshops for Olympic Level athletes heading to the Winter Games in Sochi and the Luge World Cup and World Championships for multiple seasons. - Provided social media emergent coverage of the 2014 Winter Olympic Games in Sochi, Russia for USA Luge, Bobsled and Skeleton events and athletes as well as the 9 stage Luge World Cup and World Championships and the Youth Olympic Games Feb. 2016.
- Created daily posting to all of FIL social channels and supervised social media producers.
- Produced highly sharable original content for social platform distribution.
UNITED STATES LUGE ASSOCIATION, INCDigital Marketing Manager
Oct. 2013Lake Placid, New York- Developed, implemented, analyzed, and monitored digital marketing strategies using multiple new media platforms (Twitter, Facebook, Pinterest, LinkedIn, Instagram, and Tumblr.)
- Developed Social Media presences for an Olympic Class member of the United States Olympic Committee, including a comprehensive audit of digital media presence with
creation and community management of Facebook page, Twitter account and Instagram; design, create, manage and continually update sport- related content to provide community growth and engagement leading up to and during the 2018 PyeongChang Olympics.
- Researched, wrote, and compiled relevant content and news stories, including acting as a content creator of creative and images during the 2014 Winter Olympic, Luge World Cup and World Championships of 2014- 2018, the Youth Olympic games in Lillehammer, Norway Feb 2016, PyeongChang Winter Games 2018
- Created Social Media Workshops for the US Olympic Luge Team heading to the Winter Games in Sochi and PyeongChang. - Provided real-time social media coverage of the 2014 Winter Olympic Games in Sochi, Russia for USA Luge, Bobsled and Skeleton events and athletes as well as the 9 stage Luge World Cup and World Championships with #TeamUSA content, the Lillehammer YOG, and PyeongChang 2018. ACCOMPLISHMENTS
~ Earned 18,101 Organic Fans for the USA Luge page since creation in 2012.
~ Earned 151K single day high Page Reach at 2014 Sochi Olympics for USA Luge Facebook page.
~ Earned 287K single day high Page Reach at 2018 Pyeongchang for USA Luge Facebook page.
~ Achieved 1.2 Million in Facebook Reach for the 2016/17 Season.
~ Achieved 2.7 Million is total Facebook Impressions for the 2016/17 Season.
~ Achieved 100K organic video views for the 2016/17 Season
~ Acquired 937 followers on Instagram ~ Assisted in growing 7.3K followers on Twitter
~ Assisted with 340K Impressions on Twitter in 2016/17 Season.
Community College of VermontIntroduction to Nutrition BIO-1030
Jan. 2008 - Dec. 2009Burlington Campus
Cynthea's Spa, LLCChief Executive Officer
Jun. 2004Burlington, Vermont AreaA petite urban day spa located in the heart of Burlington's Church Street Marketplace. Cynthea's Spa offers a mindful spa experience to nourish, heal and support your spirit, heart and mind. We offer a broad range of Massage Therapy, Facials, "Farm to Spa" Body Treatments, Special Occasion Makeup applications and Full Body Waxing for Women and Men.
Community College of VermontMedical Terminology Instructor
Jan. 2003 - Dec. 2004Burlington, Vermont Area
Stephen and Burns Salon and SpaLead Esthetician
Sep. 2002 - Jul. 2004Burlington, Vermont Area
Marc Raymond Salon/SpaHead Massage Therapist
Oct. 1999 - Apr. 2002
United States Bobsled and Skeleton Federation2 - Man Bobsled Pilot
Jan. 1998 - Dec. 2002Park City, Utah
US Luge AssociationUS National Team Competitor
Jan. 1984 - Dec. 1992Worldwide
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