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Work Background
PatagoniaGlobal Director Visual Design
Feb. 2014 - Jul. 2021Ventura, CAOversaw environment and experience design for Patagonia’s physical spaces, including retail, wholesale, events (internal, industry, consumer facing), campuses, and showrooms. Led global visual merchandising strategy, overseeing channel and regional implementation. Drove brand awareness with a focus on global consistency and local relevancy, developing strategic plans and setting clear objectives.
VansSr. Visual Manager
Jan. 2009 - Feb. 2014Directed the design and development of in-store assets for global retail and wholesale stores. Spearheaded creative direction for fixture programs, window displays, branded retail environments, and media and consumer facing events, ensuring brand cohesion. Drove visual solutions across multiple product categories and distribution channels in partnership with cross-functional product, sales, and marketing teams.
VansVisual Manager
Jan. 2005 - Dec. 2008
VansVisual Merchandising Manager
Jun. 2000 - Dec. 2004Greater Los Angeles Area
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