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Work Background
Jones Soda CompanyChief Innovation Officer (contract)
Jul. 2023 - Dec. 2024Longmont, Colorado, United StatesTransformed Jones from a craft soda company to a beverage company. Leveraged positive brand assets to extend the brand across new categories. Executed growth and change agendas with innovation journey-mapping. Deployed fast-follower brand strategy to enter new categories. Used Stage Gate for “guaranteed on time delivery.” Instilled “disciplined start-up” to the culture by embracing a “crawl, walk, run” cadence to product and market development.
Thriveplan: The Innovation LabSenior Strategist
Nov. 2018 - Nov. 2020Boulder, ColoradoInsight discovery, project management, thought leadership, concept creation, segmentation, positioning, and brand management. Create actionable strategies, innovation pathways and activation playbooks that drive growth.
tink thank, a consultancy. Strategy. Innovation. Brand.tink thank - Innovation and Strategy
Jan. 2010Boulder, ColoradoIndependent consultant and builder of ad-hoc teams that advise, participate and facilitate in all aspects of end-to-end innovation efforts. Embedded with clients as an “extension of staff “ to discover, define, design and deliver innovation, strategy and growth opportunities. Skillful at: insights and opportunity discovery, ideation workshops, crafting and optimizing concepts, innovation journey mapping, strategic cadence and sequence of innovation and renovation efforts, comprehensive project charters with size of prize and paths to market.
The Kellogg CompanyDirector, Pipeline Innovation
Jun. 2006 - Jan. 2010Battle Creek, MichiganDefined long-range pipeline innovation strategies and paths to market for Kellogg’s Morning Foods and Snacks Divisions. Built and focused upstream innovation priorities. Led discovery of opportunities through workshops and market/target deep-dive experiences.
LaunchForce / WonderGroupVice President & General Manager
Dec. 2001 - Jun. 2006Cincinnati, OhioEstablished then grew a thriving innovation consultancy as VP/General Manager with an extraordinary team of consultants, designers and researchers.
NorthlichProject Manager, Innovation / Strategy Consultant
Jan. 1999 - Aug. 2001Cincinnati, Ohio, United StatesProvided to Procter & Gamble and Whirlpool innovation strategy, concepts and platforms, get-to-market plans and brand positioning.
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