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Network Power<100 people
Roles
💸80%
Marketing
🐦40%
Design
🧨40%
Consulting
Geos
🇦🇺20%
Australia
🇵🇭20%
Philippines
🇷🇴20%
Romania
Work Background
Fedrigoni GroupSenior Group Digital, Content & Customer Engagement Manager
Sep. 2024Milan, Lombardy, ItalyLeading a cross-functional team, developing and executing global digital and content strategies for product and corporate brands ( eg. content creation, digital Analytics, customer engagement initiatives, marketing automation and digital marketing campaigns) My team ensures the support to brand visibility, employer branding, customer loyalty, and digital transformation to achieve business goals. Another big focus is people management: mentoring and empowering my team to promote collaboration, creativity, and continuous growth.
Fedrigoni GroupGroup Digital, Content & Advertising Manager
Dec. 2022 - Sep. 2024Milão, Lombardia, ItáliaLeading the digital and content strategy team for global external communication at Fedrigoni Group. Key Responsabilities: -Digital and Content Strategy:
Define a global strategy to achieve mid and long-term goals for higher brand awareness and strong positioning across communication touchpoints. Pursue digital transformation aligned with Fedrigoni's objectives, focusing on building customer relationship excellence. Ensure high-quality traffic, social media fan base growth, and community engagement.
Coordinate the team to execute strategies and develop guidelines. -Employer Branding Communication Strategy: - Crisis Management:
Coordinate digital community engagement during critical times. -Budgeting and Supplier Relationships:
Manage budgets related to digital and content initiatives. Cultivate and maintain strong relationships with suppliers. -Team Leadership and Development:
Transforming and growing the digital communication team into wider content and advertising responsabilities.
Fedrigoni GroupGroup Digital Communication Manager Fedrigoni Group
Apr. 2021 - Dec. 2022Milão, Lombardia, ItáliaLeading the digital communication team and activities of the Group worldwide.
Key Responsibilities: -Mid and Long-Term Goal Definition:
Define strategic objectives for higher brand awareness and strong positioning with key stakeholders across all digital touchpoints. -Digital Transformation:
Drive a consistent and coherent digital transformation aligned with Fedrigoni's objectives.
Focus on building customer relationship excellence through digital initiatives. -Content Strategy:
Define content strategy across digital channels based on data-driven insights.
Ensure high-quality traffic, social media fan base growth, and community engagement.
Coordinate the team to execute strategies and develop guidelines. -Crisis Management:
Handle crisis situations, including cyberattacks and debugging.
Coordinate digital community engagement during critical times. -Budgeting and Supplier Relationships:
Manage budgets related to digital communication initiatives.
Cultivate and maintain strong relationships with suppliers. -Team Leadership and Development:
Lead and develop the digital communication team.
Fedrigoni GroupDigital Communication Specialist Business Unit Paper
May. 2020 - Apr. 2021Milan, Lombardy, Italy
TIMIntegrated Marketing Communication Expert
Jun. 2019 - Apr. 2020Milão e Região, ItáliaMain Projects: - Managing the digital communication strategy of the B2B e-commerce platform Digital Store regarding SME and startups audiences. - Marketing automation tools to transform leads in clients througout integrated digital marketing campaigns.
- Responsable for market insight and business intelligence reporting
TIMBrand Communication and Advertising expert
Sep. 2017 - Jun. 2019Milan Area, ItalyMain Projects: -Audit, strategy and execution of SEO (on-site & on-page) - SEM Campaigns (Google Ads and Adform) - Cross-channel online and offline B2B brand communication. - Reporting and monitoring with analytics tools delivering growth results and increasing the overall performance of TIM's brands.
Università Cattolica del Sacro CuoreGuest Teacher
Feb. 2017 - Apr. 2021Milão e Região, ItáliaI have been invited as a guest speaker on numerous occasions to teach and present case studies and projects related to brand management, B2B branding, corporate communication, and branded entertainment. I engage with Master's and Postgraduate students in economics, communication, and media departments.
TIMBrand Communication Specialist
Dec. 2015 - Sep. 2017Milão e Região, ItáliaMain Projects : - Leading digital strategy and customer experience of TIM's B2B marketplace platform (Digital Store); -Migration of all platform's product with a SEO-oriented content, as well as the development of a new communication strategy for the online channels
- Support interface between Italy and TIM Brasil transition during the rebranding processcoordination with periodical updates;
- Development of the new Brand Experience and journey strategy concerning all company's internal and external communication touchpoints;
- Entertainment services suite (TIM Vision, TIM Music, TIM Games, TIM Reading) repositioning and refresh of visual identity.
- Development of a new company sub-brand (brand positioning, value proposition, visual identity, store concept development, product offering and communication strategy);
Publicis GroupeAccount Executive
Aug. 2015 - Dec. 2015Main Projects: - Relationship with Marketing & Communication Department from client side - Creation of weekly advertising competition overview and monitoring.
- Support of ATL and BTL material ideation as well as the digital advertising projects of some Renault's brands such as Business cars, Kadjar, Clio Duel.
TIMAssistant Brand Manager
Feb. 2014 - Mar. 2015Main Projects: - Part of TIM Rebranding team - Responsable for brand and customer journey analysis & insights to support corporate and product reputation.
- Participated on the creation of a new brand strategy and brand architecture of brands Telecom Italia and TIM.
- Brand monitoring (main KPI's and marketing researches)
PUC Consultoria Jr.Event Management Internship
Mar. 2006 - Jun. 2007São Paulo e Região, BrasilResponsible for organising and running various business, academic and social events. Took full ownership right from initial planning stages and budget right through the running of the event on the day. Liaised with the marketing and operations team to ensure the event met its objectives. Responsible for securing sponsors for the event. Represented the company at television interviews. Projects & Accomplishments: Key player in organization of events like “Business Executive Week" promoting seminars and presentations of senior and startup phase business people for the entire university and "The Third Sector Week" promoting the best initiatives connected with ONLUS, ONG, social projects.
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