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Work Background
Digital AlchemyBusiness Development Consultant
Aug. 2024- Develop frameworks and strategies that will guide the company's marketing and sales efforts
- Lead marketing efforts and align them with sales strategies, driving business development and optimizing digital frameworks
- Specialize in digital marketing, content strategy, and campaign management to support business growth
Digital AlchemyCampaign Manager
Dec. 2023 - Aug. 2024Philippines- Helped start marketing efforts in Australia, establishing key foundational processes and driving early-stage growth
- Developed and executed comprehensive event marketing strategies and enhanced event timeline from pre- to post-event, maximizing audience engagement
- Initiated content marketing efforts, including building the first external newsletter and creating client success stories to strengthen brand positioning
- Played a pivotal role in laying the groundwork for future marketing campaigns, focusing on lead generation and client engagement
Xenai DigitalProject Manager
Mar. 2023 - Mar. 2024- Ensured the seamless delivery of IT implementation and managed services projects by overseeing the project lifecycle from kick off to execution
- Led cross-functional teams and effectively allocated resources, mitigating risks to keep projects on time, within budget, and aligned with SLAs and client expectations
- Maintained operational efficiency while balancing multiple projects and maintaining high service standards - Drove projects to completion with a strategic and hands-on approach to leadership
AFDigitalCampaign Manager
Feb. 2022 - May. 2023- Developed campaign strategies focused on lead generation, engagement, and customer retention
- Spearheaded B2B digital marketing strategies, utilizing paid media, content marketing, and email campaigns to grow client portfolios
- Delivered end-to-end campaign management, including Google Ads, Facebook Ads, LinkedIn Campaigns, and email marketing
- Managed webinars, in-person events, and content marketing initiatives, driving measurable results
- Optimized campaigns using data analytics, segmentation, and A/B testing, ensuring alignment with business objectives
- Ensured successful campaign delivery through strategic project governance and agile project management
AFDigitalContent Manager
Feb. 2021 - Jan. 2022- Led content creation, from strategy development to execution, across multiple platforms including social media, email, and digital ads
- Focused on aligning content with brand voice and marketing objectives to ensure consistency and effectiveness
- Drove success stories, thought leadership, and digital marketing campaigns that resonated with target audiences
Marque MediaSocial Media Manager
Jul. 2019 - Apr. 2020United States- Grew and managed the social media accounts of US-based clients in the beauty, skincare, and medical spa industries, such as JB Lashes, Spa Black, Valentia Skincare, and Beverly Hills Lashes
- Drafted content plans and strategies, wrote editorial content, and ran ad campaigns for these clients monthly
- Did project management to ensure all deliverables are met, as well as client coordination and reporting to make sure we meet their goals and our services align with their goals
The Wander Space Project Co.Marketing and Operations
Jul. 2016 - Sep. 2018Philippines- Contributed to business development, strategy and planning, and ensured its efficient and profitable execution
- Handled the internal and day-to-day operations of the business keeping everything on track and running smooth
- Grew and managed the flow of retail merchants and their inventories every month, quarter, and end-of-year
- Built a small yet strong organization through effective people management and leadership
- Planned and implemented digital marketing strategies that helped grow the brand’s online presence, increase reach, and build an engaged community
ConsultantMarketing Project Manager
Mar. 2015 - Jan. 2024Philippines- Manage online marketing projects from overseeing scope, schedule, and budget to ensuring account deliverables are successfully met and executed
- Handle account onboarding, planning, execution, and review in a timely and efficient manner
- Communicate directly and proactively with the client on the conceptualization, production, and status of digital marketing projects, as well as time-sensitive and action-requiring matters
- Lead and guide a team of content writers and graphic designers in accomplishing project deliverables on time
- Analyze and monitor the allocation of budget and resources to ensure all projects align with financial and business objectives
ConsultantSocial Media Manager
Jan. 2015 - Jan. 2024Philippines- Conceptualize content strategies and marketing campaigns aligned with short term and long term business goals
- Create engaging social content and materials for online use
- Guide and liaise with writers and designers in accomplishing project goals and deliverables
- Plan and implement effective and targeted Facebook ad strategies
- Analyze social media performance via metrics, such as reach, impressions, and engagement
- Monitor and maintain an engaged online community by responding and interacting with social audiences
Schmuzter, a company of The Good Life Now, LLCSocial Media Manager
Nov. 2012 - May. 2019- Handled the editorial content, campaign management, project coordination, and online community management of both local and international-based clients
- Managed the social media accounts of local brands like Jamba Juice, Greenwich, 2Go Travel, True Value Philippines, Omakase Restaurant, Browhaus, Strip Manila, and Esquire Financing Inc., among others; and international-based accounts such as Alt-1 Hotel (Singapore), Studio M Hotel (Singapore), and Sabrina Hosiery (US)
ConsultantContent Writer
Aug. 2012 - Jun. 2023- Develop content strategies aligned with short term and long term marketing goals
- Craft engaging copies for online campaigns, social media calendars, newsletters, and websites
- Manage content production and distribution to ensure brand consistency
- Create content for business-related features and thought-leadership articles on diverse topics
- Conceptualize and write travel and lifestyle stories for various websites and publications (Rappler, Adventour Magazine, and Out of Town Blog, to name a few)
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