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Work Background
AnyClipPublisher Success Manager
Aug. 2023New York City Metropolitan Area• The AnyClip Platform for publishing, media, and business is the next generation solution for video management, distribution, analytics, marketing, and monetization.
• As the main point of contact for publisher clients, responsibilities include onboarding and implementation, negotiating renewals and upsells, and identifying opportunities to grow AnyClip's product offerings within customer accounts.
Wunderkind (Formerly BounceX)Director, Customer Success (Publisher + Ads)
Jun. 2021 - Jan. 2023New York City Metropolitan Area• Leading a team of Customer Success Managers to increase publisher ad monetization by up-selling and cross selling WKND post-content ad units.
• With previous experience working at ad exchanges - able to delineate WKND unique ad offerings and how it provides incremental revenue with publishers. • Standardize customer engagement across the team, and measure its impact at each stage of the customer lifecycle.
• Communicate team wins and value-driving initiatives to cross-functional stakeholders.
OpenXRevenue Manager, Partner Services
Nov. 2019 - Apr. 2020Greater New York City Area• Delivered over $3 million in revenue by identifying and advising key supply partners on ad monetization growth opportunities. • Influenced revenue across all products: header bidding, bid-out, SSP and identity solutions.
• Leveraged knowledge and experience working with various partner accounts: magazine publishers, cable tv broadcasters, local tv broadcasters, mobile app developers, ad networks and resellers.
YahooSenior Publisher Account Manager
Aug. 2016 - Jan. 2019Greater New York City Area• Responsible for driving over $30 million in revenue with leading publishers, broadcasters and mobile developers for Yahoo’s programmatic video and native advertising services.
• Delivered 123% for team’s 2018 native advertising revenue goal.
• Subject matter expert for native supply ad strategy and implementation.
ExplorerHiatus
Jun. 2015 - Aug. 2016Greater New York City AreaAfter working vigorously since 2009 successfully driving revenue through partnerships and increasing operational efficiencies for technology and media companies, I decided to take a one year hiatus in order to accomplish several professional and personal growth goals of mine: • General Assembly coursework for Front-End Web Development (HTML, CSS, JavaScript). Went through this course to learn a new language so that I can streamline my cross-functional and partnership efforts when working with developer and engineering teams.
• Launched initial website and digital strategy for family restaurant, China House Woodbury.
fullbottleSenior Operations Manager
Sep. 2013 - May. 2015Greater New York City Area• Managed company’s desktop partner relationships to deliver a billion impressions in ad inventory and over $10 million in company revenue.
• Negotiated and established key success metrics with sales and partners in regards to revenue goals, pricing and needed product set.
• Audited sales pipeline on a weekly basis to analyze company and partner monthly revenue goals, and review with company stakeholders. • Supervised the implementation of ad technology.
MiniclipPublisher Relations Manager
Oct. 2011 - Jul. 2013New York, NY• Managed the prospecting, implementation and communication for syndication initiatives with over 20 publishers and game developer partners. • Collaborated with sales on market needs and ways to improve prospecting and syndication strategy.
• Oversaw monthly syndication ad inventory to analyze revenue, sell thru and delivery by partner.
MiniclipSales Operations Manager
Aug. 2010 - Sep. 2011New York, NY• Developed integrated marketing proposals that align with client’s marketing strategies and Miniclip’s product capabilities. • Advised ways to improve performance with clients by outlining learnings for campaign summaries.
• Led and solicited feedback on how to improve sales operations, systems and processes.
BetawaveSales Operations Manager
Mar. 2009 - Aug. 2010New York, NY• Responsible for sales proposal creation and RFP workflow, including managing and coordinating tasks with internal teams in developing impactful marketing programs.
• Led weekly sales forecast meetings to analyze sales pipeline.
• Set standards and processes between sales team and sales operations, focusing on delivering a high level of customer service internally for advertising clients and partners.
Waterfront Media, Inc.Director, Sales Planning and Development
Feb. 2008 - May. 2008Brooklyn, NY
WebMDAnalyst, Client Delivery Services
Apr. 2007 - Feb. 2008New York, NY• Managed performance issues for integrated advertising programs, suggest and develop new tactics to improve performance, and work with cross functional department to implement these new tactics towards resolution
WebMDSales Planner
Nov. 2004 - Mar. 2007New York, NY• Developed strategic proposals and media plans according to client’s RFP and submitted using client’s media buying system.
• Campaign managed advertising programs including: analyzing ad reports to ensure full delivery, and communicating with clients for optimizations.
• Explored possibilities for incremental orders with clients who have existing, highly successful campaigns.
UGO Networks, Inc.Sales Planner
Jan. 2003 - Dec. 2004New York, NY
MannoMediaProject Coordinator
Dec. 2001 - May. 2003New York, NY
92.3 K-ROCK/WXRK-FMPromotion/ Sales Assistant
May. 1997 - Sep. 1999New York, NY
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