Ray WhitePR Manager
Jan. 2014 - Jun. 2017Sydney, AustraliaWorked across real estate and finance businesses; Ray White and Loan Market
Development of group PR strategy for B2B and B2C
- Grew monthly media mentions from 1,000 to 1,600 in two years
- Relaunched Christmas campaign with network uptake increasing by more than a third and donations growing by tens of thousands (presents to disadvantaged families)
Management of group-wide PR processes and campaigns; 12,000 staff, 1,000 franchises, two countries
- Managed PR and communication process for new franchise openings
- Developed PR toolkits and educational resources for franchises Management of internal communication (Loan Market)
- Network communication to franchisees
- Development of broker newsletters to client and referral databases
- Event and conference communication Website management (Loan Market)
Management of industry awards submissions
- Wrote the winning submissions for 'Major Network of the Year' and 'Innovator of the Year' awards
Produced monthly 'White Paper' on behalf of group Chairman
Developed, launched and managed blog and regular B2B thought leadership column for CEO, Growth Management of LinkedIn content strategy (Loan Market)