The Nature ConservancyCampaign Director
Apr. 2011 - Jun. 2014Greater Seattle AreaProvided strategic leadership, training, and ongoing guidance to employees, executive leadership and community board members resulting in a successful $33.5M campaign, the largest environmental campaign in the state of Washington’s future. * Orchestrated the conceptualization, strategy and production of compelling, persuasive marketing communications materials including case for support, board communications toolkit, presentations, talking points, email, posters and customized videos as well as the chapter’s first ever electronic newsletter. * Performed as lead liaison for corporate citizenship initiatives with Fortune 500 companies including Microsoft, Boeing, Alaska Airlines, and Amazon. * Successfully crafted and coached executive leadership and volunteer board members on clear and consistent campaign messaging and delivery. * Enhanced employee engagement and relations through innovative “Forces of Nature” internal campaign resulting in an unprecedented 70% participation rate. * Invited to join and served on the Nature Conservancy’s global leadership Campaign Communications team in preparation for the upcoming world-wide campaign.