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Work Background
JPLContent/UX Writer
Sep. 2022 - Aug. 2024United States, HarrisburgContent/UX writing for national and global clients in the B2C, B2B, CPG, food and beverage, health and wellness, higher education, private schools, and nonprofit industries. Wrote for clients such as Hershey's, Reynolds Brands, and Quest Diagnostics.
Services included: Content/UX/SEO writing for websites, articles, blogs, social media, email marketing, mailers, postcards, billboards, and radio and commercial video scripts.
donovanContent Strategy - Digital and Social Media Specialist
Sep. 2017 - Sep. 2022* Developed and executed strategic social media strategies for multiple clients, including several nationally recognized food brands, for a busy food and beverage marketing agency.
* Created effective editorial calendars and both short- and long-form content for use on web and social media.
* Excelled in creating engaging experiential promotions, such as contests, giveaways, and UGC campaigns.
* Implemented influencer marketing campaigns that doubled expected KPIs.
* Planned and managed paid media with budgets up to $150K annually.
* Analyzed and optimized social, digital, and paid media partnership programs to maximize ROI.
* Consistently ensured that all best practices were followed and stayed informed of new social trends.
SparkMission LLCPresident/CEO, Content UX/Writing
Jul. 2012United StatesStrategic content writing, marketing, and digital storytelling for national clients: CPG, food and beverage, health and wellness, higher education, nonprofits, religious institutions, family office/high-net-worth investment, and small businesses.
*Services include content writing, UX writing, and SEO writing for websites, articles, blogs, social media, email marketing, and traditional media.
Hempfield United Methodist ChurchOutreach Director
Oct. 2003 - Dec. 20111500 member non-profit organization deeply committed to embracing others through serving the community and world.
* Quickly promoted from management position to director/executive role.
* Provided innovative vision and leadership in the areas of outreach, marketing and communications.
* Led the charge as a key public relations persona: influencing, advocating and relating with community leaders and constituents through active one-on-one, focus groups and large group public speaking.
* Spearheaded growth of outreach and communications both internally and externally through collaborated marketing strategies to ensure organizational growth and people development.
* Oversight of leadership commission that drove new projects and initiatives and evaluated and analyzed existing efforts. Efforts included focus on human trafficking, homelessness, poverty, fair trade and sustainability issues.
* Created and implemented processes and guidelines to enable defined, rational strategic and tactical growth.
* Developed existing base of volunteers, leaders and service opportunities to be more diverse and inclusive.
* Envisioned new branding and social media marketing initiative.
* Created and conceptualized effective print, web, social media and multi-media communications.
* Produced and developed multiple large events: weekly live worship, national and regional leadership training events, concerts, fundraisers and community events.
Also served as Operations Associate 2003-05: Dynamic administrator of fast-paced office environment with oversight of communications and operations management. Supervisor of 50+ paid and unpaid staff. Established administrative procedures to streamline work orders and time management. Produced, scheduled and coordinated print communications. Supported five executive leaders administratively.
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