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Work Background
Heartland Veterinary Partners Brand Marketing Manager
Jul. 2024
Independence Pet GroupAssociate Creative Director
Oct. 2023 - Jul. 2024Remote
Independence Pet GroupCreative Manager (ASPCA Pet Health Insurance)
May. 2021 - Oct. 2023Akron, Ohio, United StatesManage and guide the creative services team, establishing standards for productivity, project quality, and brand alignment. Lead graphic design, motion design, and copywriting projects by providing direction, maintaining workloads, and ensuring client, project, and company goals are met. Collaborate with peers and clients to guide creative briefs that establish creative direction, timelines, and expected deliverables. Evaluated and improved the ASPCA Pet Health Insurance (APHI) visual brand. Led team to develop cohesive brand standards and creative style guides to ensure consistency across print and digital media. Created and implemented asset library. Co-lead creation and implementation of APHI design system. Assist with user experience initiatives through site optimizations and the Member Center upgrade, creating workflow solutions for submitting a claim, adding a pet image, and more.
National Inventors Hall of FameCreative Project Lead
Mar. 2020 - Apr. 2021North Canton, Ohio, United StatesMaintain visual style guidelines and review and approve corporate collateral to ensure print and digital brand alignment. Manage workflow and files for a ten-person team using Trello and Dropbox. Assist with design and page structure to ensure visual consistency across the website.
National Inventors Hall of FameLead Graphic Designer
Jan. 2019 - Mar. 2020North Canton, OhioLead creative for cross-platform campaigns for sales and fundraising and conceptualize and design large-scale museum exhibits. Collaborate interdepartmentally with sales, marketing, fundraising, and IT to clarify project requirements and timelines.
National Inventors Hall of FameSenior Graphic Designer
Nov. 2017 - Jan. 2019North Canton, OhioDeveloped corporate visual style guide and consistent brands for annual events and led the design for large scale museum exhibits.
Heidelberg UniversityAssociate Director for Creative Services
Aug. 2016 - Nov. 2017Tiffin, OHManaged and enforced visual brand standards to ensure campus collateral adheres to the guide. Assisted with long range planning and strategy for creative campaigns for the Office of Admission and University Advancement. Supported the website through development and maintenance of assets and contributing to backend updates through Drupal CMS.
Heidelberg UniversityAssistant Director for Creative Services
Aug. 2012 - Jul. 2016Tiffin, OHProvided creative direction for the UI design and developed new information architecture during the website overhaul. Redesigned university logo and oversaw implementation of visual brand standards throughout the website, email templates, signage, business cards, and alumni and admissions collateral.
Partners & HarrisonIntern
Jan. 2012 - Jun. 2012Developed brand recognition for a whole food sales company, UKI gourmet. Utilized research and development for packaging. Designed user interface for high-end gourmet bakery website, outside the cake box, located in York, pa. Recreated brand and logotype for south central Pennsylvania healthcare provider, Cardiac Diagnostic Associates. Established color palette and typographic treatment for brand recognition.
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