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Work Background
Tenet HealthcareCorporate Communications Manager
May. 2023Dallas, Texas, United States
Greater Irving - Las Colinas Chamber of CommerceVice President of Marketing, Communications, and Programs
Sep. 2022 - May. 2023• Builds and oversees proactive integrated communications and marketing strategy that increases awareness and effectively delivers the message of Irving-Las Colinas to local, state and national audiences • Writes news releases, articles, and supplements for publication in internal and external communications
• Serves as the Chamber’s point of contact for media, including during highly sensitive and complex situations and serves as the onsite contact during Chamber signature programs • Develop and implements strategic marketing initiatives, including paid and organic direct-to-consumer campaigns across various digital platforms
• Oversees and directs social media and web presence: strategy, content generation, and updates of www.irvingchamber.com • Coordinates press conferences and Familiarization (FAM) Tours when appropriate with local media representatives and Chamber representation • Partners with the internal and external stakeholders to develop and produce Chamber member-investor packets, print advertising, sponsor proposals, scripts, award entries, and marketing collateral text
• Manages oversight of external contracts, providing content and direction with outside marketing, design, and public relations agencies of record
• Distributes bid requests for marketing/advertising purchases. Develops projected income/expense reports
• Oversees production of Chamber signature programming, including sponsorship acquisition • Lead the Leadership Irving-Las Colinas program, including budget management, recruitment and program development focused on enhancing awareness of Irving-Las Colinas community opportunities, challenges and resources
• Supports Chamber’s state and federal legislative advocacy work • Builds and maintains executive relationships across a variety of industries, including healthcare, finance, information technology, energy, medical, etc.
Greater Irving - Las Colinas Chamber of CommerceCommunications Manager
Jul. 2017 - Sep. 2022Irving, TX• Develops and executes strategic communication and public relations plans that build and support the brand for the Chamber and the Irving-Las Colinas business industry • Manages multiple corporate social media accounts, including LinkedIn, Twitter, Facebook, and Instagram; increased growth by over 22% annually and reaches an audience of over 12k social media users • Develops new creative material, ensuring it meets brand guidelines and has necessary leadership support
• Develops quarterly analytical reports on social media engagement, website traffic, and communications initiatives • Stays up to date on the latest social platform trends, guidelines, and new features, by monitoring industry groups, participating in communicator roundtables and annual conferences • Supports Chamber’s state and federal legislative advocacy work • Supervises and supports the Chamber’s key external partners and agencies
• Building and maintaining relationships in the medical, technology, energy, oil and gas, etc. industries
The National Math and Science InitiativeCommunications Coordinator
Jan. 2016 - Jul. 2017Dallas/Fort Worth Area- Owned management of company Facebook, Twitter, and Instagram accounts; Management of accounts resulted in 10% growth of followers annually; Posts from accounts reached 1,000-6,000 unique users - Owned management and developed content for twitter account of CEO
- Developed and maintained unique content for company blog, on average writing 12 posts per month - Developed press kit materials for quarterly media events - Wrote and distributed press releases and media advisories for various announcements; resulted in over 200 unique local, regional, and national media hits
MCA Public RelationsAccount Coordinator
Aug. 2015 - Nov. 2015Dallas, TX- Actively handled multiple client accounts - Wrote and distributed press releases and media advisories for clients, often resulted in multiple hits across various media platforms
- Developed and maintained relationships with various media, including bloggers, TV producers, and newspaper reporters
- Handled social media accounts for various clients; posts resulted in 60-1,000 people reached
- Developed social media calendars with suggested posts for various clients
- Developed and updated annual editorial calendars for various local and national topics
- Monitored client activity and developed weekly and monthly recaps for various clients
- Developed and managed media lists for clients
- Assisted in developing quarterly event and media plans for clients
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