Life Long MediaCo-Founder
Jan. 2014 - Dec. 2018Washington, District of Columbia, United States• Built and led a dynamic creative team focused on developing compelling brand identity and messaging strategies for clients operating in diverse industries, including fashion and consumer goods.
• Collaborated closely with cross-functional teams, such as marketing, design, and communications, to ensure consistent messaging across all channels and touchpoints, enhancing brand recognition and customer engagement.
• Developed and implemented a comprehensive copy direction and messaging strategy at a global level, aligning with each client's unique brand positioning and target audience.
• Oversaw all aspects of copy creation, both in-house and through external agencies, ensuring the delivery of high-quality and impactful content across various platforms, including print, digital, and social media.
• Conducted thorough market research and trend analysis to stay up-to-date with industry developments and consumer preferences, integrating relevant insights into brand messaging and creative deliverables.
• Fostered a collaborative and innovative work environment, nurturing the professional growth and development of team members while promoting a culture of creativity and excellence.
• Acted as a key liaison between clients and the creative team, effectively managing client relationships, understanding their objectives, and translating their vision into compelling creative solutions.
• Successfully executed multiple concurrent projects, ensuring adherence to timelines, budgets, and quality standards, while consistently exceeding client expectations.