Talking Rain Beverage Company®Director of Marketing
Nov. 2018 - Aug. 2022Greater Seattle AreaSenior member of the Marketing Department. Key collaborator with Sales VP's on channel strategy, retailer sell-in, shopper programs, and monthly forecasting.
Member of the Enterprise Stage gate committee, which oversaw the processes for new product commercialization. Owns the Sparkling Ice portfolio, overseeing campaign development, omnichannel calendar, and brand framework. Oversaw the development and management of 5 different national campaigns. Kept the internal team and external agencies motivated to exceed business goals. Led the transformation of the Marketing department, doubling the number of direct reports and total team in 12-month time frame. Pivoting the budget to support in-store merchandising efforts and creating the Digital Experience team. This led to the creation of the Consumer Data Platform, Sparkling Ice Rewards.
Managed: Director of Shopper Marketing/Omnichannel Marketing, Brand Director, Sr. Business Manager, Consumer Insights Manager, Campaign Manager, Social Media Manager, and Influencer Manager