Kellogg CompanyManager, Brand Communications
Jul. 2009 - Jan. 2017Battle Creek, MiManaged Kellogg’s USA Olympic sponsorship. Led on-site activations at the 2012 Games in London, the 2016 Games in Rio de Janeiro and the 2018 Games in PyeongChang, South Korea. Produced award-winning content featuring Team Kellogg’s Olympic athletes, including broadcast TV spots and the company’s first live-action virtual reality video. Launched Pop-Tarts World, a pop-up store in Times Square, resulting in earned media that led to $3 million in profit from increased sales. Steered public relations activities for iconic brands such as Rice Krispies, Eggo, Keebler, and Pop-Tarts, including strategy development, media relations and event execution. Awarded the Kellogg Morning Foods People’s Choice Award for the Frosted Flakes “Let Your Gr-r-reat Out” campaign. Directed work of outside support agencies, including budgets, staffing levels, RFP's and onboarding. Managed internal communications for marketing programs, wrote speeches for the CEO and company executives, and developed change management materials.