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Work Background
W.E. Upjohn Institute for Employment ResearchSenior Director of Media and Communications Strategy
Aug. 2023Kalamazoo, Michigan, United StatesManage the communications team responsible for media relations, digital products, social media, editorial services and internal communications. Lead the creation and execution of strategic communications plans for all three divisions of the Institute: Research, Economic Development and Employment Services The W.E. Upjohn Institute for Employment Research is a private, not-for-profit, nonpartisan, and independent research organization that has been studying policy-related employment and unemployment issues since its founding in 1945. Additionally, through its Center for Workforce Innovation and Solutions, the institute administers federal and state-funded employment and training programs aimed at assisting disadvantaged and dislocated workers in Southwest Michigan
Kellogg CompanySenior Manager, Digital Communications
Jan. 2017 - Apr. 2023Battle Creek, Mi.Led corporate digital communications strategies for paid, earned and owned media across corporate reputation, sustainability, cause marketing, ED&I, and ESG. Drove high-level of creative content to convey key corporate business narratives. Led redesign, SEO, and relaunch of corporate web sites, Kelloggs.com and KelloggCompany.com. Created and managed employee ambassador program with mobile app, helping employees amplify corporate messages and content on their social media platforms, leading to 100 million organic impressions annually.
Kellogg CompanyManager, Brand Communications
Jul. 2009 - Jan. 2017Battle Creek, MiManaged Kellogg’s USA Olympic sponsorship. Led on-site activations at the 2012 Games in London, the 2016 Games in Rio de Janeiro and the 2018 Games in PyeongChang, South Korea. Produced award-winning content featuring Team Kellogg’s Olympic athletes, including broadcast TV spots and the company’s first live-action virtual reality video. Launched Pop-Tarts World, a pop-up store in Times Square, resulting in earned media that led to $3 million in profit from increased sales. Steered public relations activities for iconic brands such as Rice Krispies, Eggo, Keebler, and Pop-Tarts, including strategy development, media relations and event execution. Awarded the Kellogg Morning Foods People’s Choice Award for the Frosted Flakes “Let Your Gr-r-reat Out” campaign. Directed work of outside support agencies, including budgets, staffing levels, RFP's and onboarding. Managed internal communications for marketing programs, wrote speeches for the CEO and company executives, and developed change management materials.
General MotorsManager, Product Communications
Jul. 2003 - Jul. 2009Detroit, Michigan, United StatesManaged product publicity for an unprecedented brand revitalization, introducing five new models in two years, securing multiple magazine covers and editorial awards. Served as spokesperson to national and industry media. Pioneered efforts to reach lifestyle bloggers, influencers and non-traditional media including special interest publications covering outdoors, fashion and fitness. Created ImSaturn.com – the auto industry’s first brand-sponsored online community that linked Saturn drivers, employees, fans and enthusiasts. Developed product communication materials and conducted media events for Chevrolet, Pontiac and Saturn product launches.
General MotorsManager, Communications
Jan. 2001 - Jan. 2004Washington, District of Columbia, United StatesSupported GM's Government Relations team in Washington, D.C., and served as spokesperson to national media on major issues including vehicle safety, advanced technology and environmental affairs.
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