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Work Background
PixisDirector of Customer Success
Feb. 2024New York, New York, United States
Moving Traffic MediaDigital Media Director (Paid Search, SEO, Display, Paid Social)
Aug. 2020 - Apr. 2024Brooklyn, New York, United StatesClient partner & director across several DTC brands leading SEO, Paid Search, Display, Paid Social strategy, and optimization. Client industries: nonprofit, charity aggregator, healthcare, medical device, wine subscription, e-commerce, retail, fashion, hot sauce, SAAS & large real estate brands.
MediaComPerformance Marketing & Data Analytics Consultant (Mediacom & NYC Food Waste Companies)
Jan. 2019 - Jul. 2020Brooklyn, NYAssoc. Director, Paid Search for Mediacom & Sustainability Data Consultant for Reclaimed Organics & Common Ground Compost. Refined food waste data collection process & created landfill diversion reporting used to accurately price services, allocate staff, and win grant funding.
MediaComAssociate Director, Paid Search (SEM) (Organic Grocery & Global Restaurant Chain brands)
Feb. 2016 - Dec. 2018New York, NYPaid Search Lead across Whole Foods Market, Subway, and Husqvarna client accounts. A key media partner working across Paid Search, Paid Social Media, Display Media, CTV, Programmatic & Data Analytics teams to optimize $20M - $50M annual budgets toward revenue goals. Streamlined data management process to more efficiently inform SEM optimization strategies. Led Paid Search QBRs & wrap-up presentations.
RazorfishPaid Search Supervisor (SEM) (Large E-Commerce Retail Brand)
Sep. 2014 - Jun. 2015New York, NY- Strategic point of contact for large DTC brand (fashion, beauty, home, health & kitchen)
- Maximized Direct-To-Consumer clients' online revenue to surpass ROAS and CAC KPIs by efficiently managing $20M annual budgets, optimizations, and A/B testing processes
- Automated monthly reporting & optimizations; led SEM quarterly planning & annual/quarterly budget forecasting
RazorfishSenior Paid Search Manager (SEM) (8 Hotel Brands & Large Ecomm. Retail Brand)
Mar. 2013 - Sep. 2014New York, NY- Client contact accountable for all aspects of paid search travel account
- Manage and develop team members and work streams to deliver projects above expectations
- Implement processes to improve efficiency, optimization and surpass KPIs (ROAS, CAC)
- Create, launch, and report on quarterly test plans
- Led committee in charge of bringing new CPC publishers to the Razorfish Search team
RazorfishPaid Search Manager (Large Hotel Brand, Luxury Automotive Brand)
Apr. 2012 - Mar. 2013New York, NY- Managed $10M - $20M annual budgets, including performance and bid management
- Responsible for client communications including weekly and monthly performance calls
- Managed large data sets and optimized towards tight ROI goals & CTR improvement
- Developed and implemented a custom keyword optimization document to surpass ROI goals
- Monitored and presented key mobile and industry-specific insights to clients which were leveraged to set KPIs
RazorfishPaid Search Coordinator (Forest Laboratories, Mercedes Benz)
Jan. 2011 - Apr. 2012- Developed, executed, managed, and optimized search engine campaigns for well-known pharmaceutical account, Forest Laboratories
- Maintained day-to-day client relationships
- Prepared routine and ad-hoc reports, including performance metrics
Quorum Federal Credit UnionMarketing & Business Development Specialist (Traditional & Digital)
Feb. 2009 - Feb. 2010- Managed digital and traditional marketing efforts for 15 branches nationwide. Played an integral role in managing website updates. Key contact for re-branding with creative agency, liaised extensively with designers, copywriters, sr. marketing executives, advertising agencies, and PR firms.
- Led various marketing department projects including company events and branding initiatives. Collaborated with six Regional Managers and the Business Development Director in closing new memberships. Assisted in developing marketing plans, creative briefs, and kick-off event planning for new branch locations. Affiliate offices including Kraft Foods, Altria, Ogilvy, Avon, and Pernod Ricard.
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