Requests
0
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
MG OMDAssociate Marketing Director
Apr. 2024London Area, United KingdomI lead the agency's marketing strategy, overseeing content creation, brand direction, and social media to enhance reputation, drive engagement, and amplify the agency’s brand. Collaborating with senior stakeholders, I deliver industry-leading initiatives, shape thought leadership, and elevate the agency’s presence. Responsibilities and Achievements: • Marketing Strategy: Oversee and drive the agency’s comprehensive marketing strategy, integrating content creation, brand direction, and social media to enhance reputation, foster engagement, and support business growth. • Content: Directed and art-directed four key assets and an industry-wide research piece within six months, refreshing the tone of voice and improving creativity. These efforts increased engagement, garnered PR recognition, and attracted editorial interest. • Thought Leadership: Initiated new thought leadership process and strategy, resulting in a 30% increase in thought leadership content which all performed above benchmark for engagement. This process also streamlined the ability to repurpose content into multiple formats, resulting in multiple assets for social and PR that also received excellent engagement. • Social: Within six months, doubled the growth of followers vs the previous period. Boosted LinkedIn engagement rates to 67.8% higher than competitors, ranking the agency 2nd among peers. • Brand: Owned the process of evolving the brand, including; competitor analysis, brand audit, tone of voice, website audit, brand personality and creative direction to strengthen brand identity and positioning. • Awards: Oversee the awards strategy and entry process and securing over 250 submissions, resulting in 149 shortlists and 79 wins, a 15% increase from last year, including all four of the major Agency of the Year accolades. A first for the agency and the industry.
TransmissionAssociate Marketing Director
Sep. 2022 - Apr. 2024I led global marketing initiatives, overseeing brand messaging, value proposition, visual identity, content marketing, award entries, and creative assets. As an early-stage employee and sole Marketing lead, I was responsible for shaping how the agency presented itself and communicated its story to the right audiences, playing a key role in building the brand. I am proud of bringing the agency’s personality, core values, and USP to life through creative thinking and innovative campaigns. By reimagining the brand as a creative-first, disruptive entity in the B2B space, my work increased brand awareness and engagement while earning multiple award nominations and wins for campaigns I ideated and directed.
Key responsibilities and achievements:
• Led brand development and all brand activities, including messaging, single-minded proposition, strapline, and internal/external communication materials.
• Conceptualised and executed marketing and brand campaigns, providing creative direction across:
o ABM campaigns
o Website, paid media, and organic content
o Brand assets (e.g., showreel, thought leadership content)
o Multi-award-winning content hub and accompanying campaign
o Research project and campaign, including creative data treatment and Cannes Lions presence
• Collaborated with cross-functional teams to leverage audience insights and industry trends for content and marketing strategies.
• 266% LinkedIn engagement increase and 700% follower increase through creative ideas and social media strategy.
• Managed award entries and benchmarking reports, securing over 45 global wins, including:
o Sunday Times FT 100
o CIM’s Agency of the Year
o Financial Times’ 1000 Fastest-Growing Businesses
o The Drum Agency of the Year
o B2B Marketing Agency of the Year
o Top 5 Agency in B2B Marketing’s benchmarking reports for 4 consecutive years
• Managed the agency’s first Cannes Lions presence, including speaker sessions with Meta, Bloomberg, LinkedIn, and a panel with The Drum.
TransmissionSenior Marketing Manager
Feb. 2019 - Jan. 2021London, United Kingdom
TransmissionMarketing Manager
Feb. 2017 - Feb. 2019London, United KingdomI am the Marketing Manager at Transmission. My role includes such elements as; Social Media Management, Content Creation, Digital Marketing and Internal Marketing. Transmission is a data-driven B2B marketing agency that believes in customer obsession. We put your customers at the centre of everything. Continually testing and enhancing. Because life should be a series of amazing experiences, not simply a destination. Experiences planned with insight, intelligence, and heart.
Pulse CommsMarketing Manager
Feb. 2017 - Dec. 2018London, United Kingdom
ReviveaphoneJunior Marketing Manager
May. 2015 - Feb. 2017My responsibilities as Junior Marketing Manager include ensuring customer satisfaction, promoting the company, finding new business and maintaining existing customer relationships. As well this, I manage the company’s blog, social media, help with creating new advertisement campaigns, edit website content and give creative advisement on marketing. My communication, presentation and literacy skills, as well as my creativity, mean that I offer a unique and professional opinion that is very successful with my employers.
Cellar MagnevalWine waitress
Jun. 2014 - Jul. 2014WokingCustomer service, managing stock, serving, dealing with complaints
Ingatestone Saddlery Centre LtdShop Assistant
Sep. 2010 - Jun. 2011Fitting hats, body protectors and boots, customer service, handling customer complaints and making educated recommendations
Intch is a Professional Networking App for the Future of WorkSee more people like Elizabeth on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
646906 people
19
Project manager @ Zois Energy limited
28
Credit management specialist @ Instant loans Inc .
18
Financial Consultant @ Standard capital corporation
117291 people
19
Project manager @ Zois Energy limited
18
Financial Consultant @ Standard capital corporation
43
Investments Relations Manager @ ExxonMobil