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Work Background
Instituto de EmpreendedorasProduct Strategy
May. 2025Uberlândia, Minas Gerais, BrasilOperating since 2017 as a support network and safe environment for women entrepreneurs, the Instituto de Empreendedoras is now an education and development company, providing support, encouragement, and visibility to its members. The Florescer Community offers training and networking projects, while its VIP group, Pétalas de Ouro, offers mentoring, agency, experiences, and real-life connections. As a Product Strategist, we are structuring all internal processes, from a new Pétalas de Ouro Cycle to developing a business plan to fundraising for the new phase [upcoming]
Escola FlamboyantConsultor de gestão de negócios
Feb. 2023 - Jun. 2024Uberlândia, Minas Gerais, BrasilUm quintal semeado ha quase 40 anos, reiventado pelo olhar de quem tem na criança a melhor protagonista da própria descoberta!
• Lapidação do branding da atual gestão, respeitando as características livres, heurísticas e espontâneas que a infância ensina e exige dos adultos.
• Mapeamento, otimização e automação de relacionamento com famílias- atuais e interessadas
Implantação de ERP após a consolidação de dados (e muito alt+tab entre plataformas gratuitas)
• Apoio na comunicação direta, eventos internos e gestão de equipe
BravveSales Enablement Specialist
Oct. 2021 - May. 2022Acreditamos que o trabalho deve ser focado em desempenho, não em controle e em espaços, e que todos devem ter liberdade e flexibilidade para escolher onde trabalhar com segurança e produtividade.
Ih!CrieiMarketing Strategy
Aug. 2019 - Aug. 2020São Paulo e Região, BrasilResearching and spreading knowledge about Creative Economy.
WeWorkCommunity Sales Lead
Oct. 2017 - Feb. 2019São Paulo e Região, Brasil• Sales, focused on leveraging member experience and value perception continuously
• Assemble guidelines and Manuals customized to unit routines, and Sales + Billing Management Community Playbook, empowering every team member to have smart and easy data to better decisions • Trained dozens of new hires, besides being Endorser to internal tranings
• Team coaching
WeWorkCommunity Associate
Feb. 2017 - Sep. 2017São Paulo• Building Community environment since pre-opening early stage in Brazil
• Generalist activity, such as sales, hospitality, operations, events • MVP prize for outstanding performance in Sales
Licks AttorneysExecutive Assistant
Jul. 2015 - Aug. 2015Rio de Janeiro e Região, Brasil• Expansion Lead to the new branch office in SP (employee interviews, service hiring, infrastructure supervision)
• Administrative and logistical assistance to head office while branch office was under construction
Compotinhas AgridocesGeneral Manager Production
Nov. 2014 - Nov. 2016Rio de Janeiro, BrasilHandmade and natural chutney and jams.
• Research, test, product development
• Production (inputs, cooking, potting)
• Sales and partnerships
Hospeda.CasaHospitality Specialist
Jan. 2014BrasilSelect, manage and take awesome care of properties as part of owners history.
Attend, understand and create a belonging bond with the guest.
Training and cultural development for building staff.
PwC BrasilSecretary
Nov. 2012 - May. 2014Rio de Janeiro e Região, Brasil• Secretarial routine - files, schedules, travels, clients and staff attendance.
• Administrative assistance to partners, directors and managers, within the pool of secretaries.
• Development of internal procedure manuals and onboarding training.
• Support and contact with clients on CRM activities inside commercial planning for FY14.
• Member if People Sourvey Comitee and volunteer on social projects.
Dois Dedin Prosa & GestãoSpeaker and Strategist in Communication and Management
Jan. 2008BrasilMy work is to help you organize your ideas, from projects to processes, so that you can recognize and multiply the value of your brand.
I rely on 3 interdependent pillars:
⏳️ Positioning: I transform your stories into a communication strategy, whether it's personal repositioning, developing narratives for the business, or even writing a book!
☕️ Processes: I organize your strategic pillars, information, and business processes to facilitate reading and decision-making, from the human side (yes, HR and culture) to the financial side (including curation, parameterization, and training for systems). There is a special delivery that has not yet become a product, but that combines both, which is the
🍷 Presence: when we combine purpose and processes and transform them into a show so that people not only "buy" your dream, but are inspired by you!
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