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Work Background
Mercado LibreMarketing Specialist - Commerce
Jan. 2024ArgentinaDiseño y ejecución de estrategias de marketing y posicionamiento dentro del ecosistema de e-commerce más grande de LATAM.
- Lidero iniciativas de growth y activaciones de marca, optimizando la conexión entre productos y consumidores.
- Desarrollo campañas integrales de branding y performance, maximizando impacto en el funnel de conversión.
- Implemento estrategias de storytelling digital y contenido estratégico para mejorar engagement y awareness.
- Coordino con equipos internos y agencias para garantizar la coherencia y ejecución eficiente de las campañas.
Mila MontFundador
Nov. 2023Desarrollo de mi marca para combinar estrategia, storytelling, coaching y crecimiento profesional.
- Escritura y producción de contenido, explorando la intersección entre estrategia, storytelling y desarrollo personal.
- Consultoría y coaching estratégico en marca personal, negocios y diferenciación.
- Creación de programas de formación y mentorías, integrando herramientas de marketing, comunicación y liderazgo.
- Exploración y crecimiento de marca personal, combinando mi experiencia en marketing con una mirada más humana del desarrollo profesional.
Grupo ArcorBrand Manager
Aug. 2023 - Dec. 2023Lideré la estrategia de marketing y posicionamiento para BC Cross Category y las categorías de premezclas y jugos, abarcando marcas icónicas como Arcor, Aguila y BC.
- Desarrollé estrategias de branding y posicionamiento para fortalecer la presencia de las marcas en el mercado.
- Diseñé y ejecuté planes de comunicación 360°, integrando campañas digitales, trade marketing y retail.
- Impulsé iniciativas de innovación y desarrollo de productos, alineadas con tendencias de consumo.
- Gestioné la estrategia de pricing y portfolio, optimizando la competitividad en cada categoría.
- Coordiné lanzamientos y campañas de temporada, maximizando impacto en los principales canales de distribución.
CCUHead of Product - Imperial Beer
Jan. 2022 - Aug. 2023Buenos Aires, ArgentinI lead the development and execution of the annual marketing plan and 360° communication strategy, including digital, traditional media, sponsorships and events. I coordinate agencies, suppliers and internal teams and ensure all actions are aligned with business objectives and commercial KPIs. In addition, I manage budget control and business profitability, regularly analyzing and presenting performance indicators. I am responsible for the brand's performance results in terms of Volume, Mix, SOM, Distribution, Pricing and Brand Health, and I lead the planning and development of new products and/or packaging for the brand. I also coordinate with the Production, Sales and Revenue Management areas and I am responsible for OFF and ON Premise channels, developing materials and actions to generate impact at the POS and in BTL activations. All of this with a focus on execution excellence and the development of high-performing teams.
MarsMarketing Coordinator
May. 2021 - Jan. 2022ArgentinaAs the person in charge of coordinating and executing the local marketing plan for Pedigree and Champ in the entire Southern Cone region, I led end-to-end innovation projects, coordinating with other areas such as R&D, Supply, Finance, and Regional Marketing. I also took care of developing and executing 360° launches, and consolidating, analyzing, and generating insights for the brands to detect risks and opportunities. I analyzed key performance indicators (KPIs) of the brands and P&L, with objectives based on volume growth, net sales, and market share. Additionally, I was responsible for executing investment plans on Mercado Libre and other retailers in the channel as an E-Commerce Champion, with key KPIs such as plan optimization and cross-brand sales growth.
The Estée Lauder Companies IncSenior Marketing Analyst
Nov. 2020 - May. 2021ArgentinaAs a Sr. Marketing Analyst at The Estée Lauder Companies, I managed the Estée Lauder and La Mer brands with a 360° approach. I was responsible for the development and execution of the annual marketing plan, including the coordination of advertising, in-store activations, and trade marketing initiatives. Additionally, I collaborated with direct retail clients to develop marketing programs that drove sales growth and increased market share. During my tenure, I successfully managed the forecasting and purchasing of new products to be launched in the coming years. I also led the development and implementation of an omnichannel strategy in response to the pandemic, resulting in increased online sales and engagement. This included the launch of a successful virtual event that generated high levels of consumer participation and engagement across multiple channels.
MarsMarketing Analyst
Nov. 2019 - Nov. 2020Buenos Aires, ArgentinaAs a Marketing Analyst at MARS, I led Pedigree, the leading brand in the market, and was the leader of the best-in-class launch of Optimum for the Cono Sur region. I developed and executed 360° marketing plans, coordinated innovation projects and launches, and conducted analysis and brand performance presentations. I was also responsible for investment budgets and coordinated the credibility program aimed at veterinarians, as well as the training of internal and external sales force. Additionally, as part of my role, I managed flowcharts and media strategies to optimize brand presence in the market and was a driver of digital innovation in all marketing activities in a pandemic context.
Mars Cono SurSales and Category Analyst
Nov. 2018 - Nov. 2019ArgentinaDuring my role as Sales and Category Analyst from November 2018 to November 2019, I had a multichannel and multi-category focus in Argentina, Chile, Uruguay, Paraguay, and Bolivia. I was responsible for the administration of the promotional activities budget and the development of consumer and display activity plans. I also developed display spaces for POP placement and conducted surveys of sales points to detect opportunities, as well as competition analysis and forecasting.
Michael PageCommercial Analyst
Mar. 2018 - Nov. 2018ArgentinaAs a Commercial Analyst at Michael Page, I worked in a 360° role focused on developing and retaining a client portfolio in the B2B sector, as well as specialized recruitment for marketing and sales divisions. Throughout my experience, I developed skills in both commercial and sales areas, achieving growth targets and improved client retention metrics. In addition, I had the opportunity to develop HR skills by conducting recruitment processes and contributing to the professional development of the team.
RocheAssistant in Medical Marketing, Access, Legal, and Regulatory.
Jan. 2017 - Dec. 2017Buenos Aires, ArgentinaI worked in coordination with the Medical Marketing, Legal, Access, and Regulatory areas in the launch of new products. I was also responsible for the Patient Support Program and provided support in the execution of annual plans for Legal, Medical Department, Market Access, and Regulatory Affairs, with a focus on medical marketing. In addition, I planned workshops and conferences, managed the annual budget, and handled contracts. I was responsible for market research and patient program development, working in collaboration with the marketing and sales team. My work at Roche allowed me to acquire skills in interdepartmental coordination, project management, market analysis, as well as in the development of patient support programs.
Merck GroupManager Assistant Medical Affairs
Dec. 2015 - Jan. 2017ArgentinaMy role consisted of working closely with the Pharma Medical Director, providing support to the managers of four therapeutic areas in Endo&Ferti, Neurology, and Oncology. In this role, I participated in the development of annual plans by area, events, scientific activities, and sponsorships. Additionally, I was responsible for creating promotional materials for sales force and clients, and for managing the medical department's budget, tracking promotional budgets by area, and preparing for audits. I also led the patient programs' relaunch plan in Buenos Aires and the interior of the country, and was designated as Compliance Ambassador.
GSKAdministrative Trainee
Jul. 2014 - Jun. 2015Buenos Aires, ArgentinaAs a Medical Marketing intern at GSK, I provided support to medical managers in therapeutic areas such as Respiratory, CNS, Urology, Anti-infectives, and Rare Diseases. In this role, I participated in the creation of promotional materials, contact with suppliers, control of scientific sponsorships, and logistics and coordination of events. I also handled the preparation of contracts and documents, the management and analysis of donations, expense reporting and budget control, and management of payments, billing, and vendor setup. Reporting directly to the Medical Director of Pharma, I acquired skills in working with managers, marketing communications, and strategies in the industry.
AccentureAnalista de contabilidad
Nov. 2013 - Jul. 2014Provincia de Buenos Aires, ArgentinaFormé parte del equipo de Business Process Outsourcing para British Petroleum en Argentina, asegurando la correcta administración y optimización de procesos contables.
- Elaboré informes financieros con mediciones de ingresos y gastos, asegurando la precisión y eficiencia de los datos.
- Coordiné y gestioné pagos a proveedores, asegurando el cumplimiento de plazos y regulaciones.
- Realicé el seguimiento del proceso de compra y venta de activos, asegurando transparencia y eficiencia operativa.
- Analicé contratos comerciales y administrativos, optimizando los procesos internos de auditoría y control.
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