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Work Background
FleishmanHillardSenior Vice President
Aug. 2023Raleigh-Durham-Chapel Hill AreaAs a trusted senior communications advisor, I deliver strategic, integrated communications that position clients as category leaders in competitive markets, including finance, technology and construction. I develop and execute comprehensive brand communications strategies that align with measurable business objectives. My approach blends my understanding of newsworthy messaging, support from data and cultural insights, and experience creating winning thought leadership, awards, events, social media, influencer engagement, and content. With a direct report stack of four and oversight of more than 12 account staff, I collaborate across global teams in PR, marketing and social media to drive account growth and client success. Key Wins:
- Crafted key messaging for a Big Four consulting firm amid restructuring and secured high-impact feature placements on AI's role in accounting. - Supported top U.S. financial institution leaders with messaging during the March 2023 banking crisis. - Designed a campaign leveraging customer testimonials to showcase the benefits of credit card rewards, earning premium placements and amplifying through paid and owned media channels.
FleishmanHillardVice President
Oct. 2021 - Aug. 2023Raleigh-Durham-Chapel Hill AreaKey Wins:
• Secured interviews with Bloomberg for new executives, placed articles in small business media, and coordinated podcast appearances at industry events.
• Coordinated panel discussions for key client leaders and scripted panel discussions at INBOUND ‘22.
• Led content audit and gap analysis for a financial institution's commercial banking division to inform new online resource center development.
Red HatAccount Manager, Corporate Marketing
Apr. 2020 - Oct. 2021Raleigh-Durham-Chapel Hill AreaKey Wins:
• Managed external agencies to launch IBM + Red Hat’s joint offering, Red Hat Marketplace, ensuring stakeholder approvals and budget adherence.
• Collaborated with Brand team to develop co-branding guidelines supporting Red Hat brand independence.
• Facilitated collaboration between Red Hat and IBM teams to ensure consistent brand experience.
French/West/VaughanGroup Account Director
Aug. 2019 - Apr. 2020Raleigh, North Carolina- Developed award-winning, strategic storytelling campaigns for B2B and B2C clients around key moments including new hires/promotions, product launches and enhancements, new partnerships, mergers & acquisitions, cultural events and more
- Led messaging and media training sessions with client executives in preparation for interviews, presentations and events
- Used client subject matter expertise to develop attention-grabbing news and position them as thought leaders in Tier 1 and trade media; developed FAQs and prepared them for all media interactions
- Raised the profile of company leaders by writing speeches, talking points, bylines, blog posts, social media posts and more
- Reported public relations program successes to senior client leadership, leading to agency business growth
- Responsible for day-to-day direction, quality assurance, feedback and overall growth of multiple account staff; work included account status updates, media relations efforts, content development, event management and more
French/West/VaughanAccount Supervisor
Jun. 2018 - Jul. 2019Raleigh, North Carolina
GS&FSenior Account Executive
Oct. 2016 - Jun. 2018Nashville, TennesseeKey Wins:
• Developed executive visibility campaigns for leaders at Panasonic Lighting Americas and A. O. Smith through bylined articles and thought leadership interviews
• Managed 6-8 B2B accounts totaling over $500,000 in yearly revenue, leading PR account team activities
• Led integrated projects for cross-functional agency teams, ensuring deadlines were met with measurable results
FUNCTION:Public Relations & Content Specialist
Apr. 2015 - Sep. 2016Greater Atlanta Area- Counseled building industry clients about communicating using earned + owned media
- Developed messaging strategy for client spokespeople at industry tradeshows; facilitated media appointments - Used qualitative research skills to create Voice of Customer surveys; analysis drove messaging strategy towards audiences including employees, dealers/distributors and end users
- Established new communications channels to carry thought leadership and external communications campaigns, including Facebook and LinkedIn, branded podcasts and more
- Managed social media accounts and identified KPIs for increased campaign engagement
- Worked with internal design team to create infographics, e-blasts, advertisements, etc.
Cookerly PRAccount Executive
Aug. 2014 - Apr. 2015Atlanta, GA- Specialized in high profile media relations; secured highly visible articles in top national and industry outlets
- Conceptualized story angles for clients in healthcare, real estate, legal, finance
- Identified editorial calendar opportunities; followed up via phone + e-mail for coverage
- Drafted and edited press releases, blogs, speeches, employee memos, award submissions
- Presented social media recommendations for clients seeking to increase engagement - Created detailed, high-level reports and account documents for agency and client use KEY WINS: - Received Award of Excellence at 2014 PRSA of Georgia Phoenix Awards for original feature story placed in Modern Home Builder - Executed live darksite and social media strategy in disaster training drill for Colonial Pipeline
- Earned media placements for clients in the Atlanta Business Chronicle, Bloomberg, International Business Times, U.S. News & World Report, Wall Street Journal and many more
Cookerly PRAssistant Account Executive
May. 2013 - Aug. 2014Atlanta, Georgia
ChannelAdvisorPublic Relations & Marketing Specialist
Aug. 2012 - Apr. 2013Raleigh-Durham, North Carolina Area- Coordinated social media initiatives with the marketing team to drive lead generation
- Assisted marketing team in campaign brainstorms with a focus on digital and social media - Composed and scheduled updates, posts and notifications across website and social media
- Gathered customer performance data to update reference database for marketing team
- Researched industry-specific media outlets for earned and paid media promotion
The Center for Human-Earth RestorationPro Bono Public Relations Counsel
Aug. 2012 - Dec. 2012Raleigh, NC- Created a comprehensive public relations plan for environmental non-profit organization
- Demonstrated business literacy of Facebook, Twitter, Linkedin, YouTube, etc.
- Developed content, approximated budget and proposed timeline to implement strategies
Virginia Commonwealth University Men's Golf ProgramStudent Athlete
Jan. 2009 - May. 2011Richmond, Virginia- Scholarship athlete and starter for NCAA Division I men’s golf program
- Dedicated 30-40 hours a week towards athletic team practices, competitions and travel
- Served as athletic department recruiting ambassador to assist in program development
- Named to the Colonial Athletic Association (CAA) Academic Honor Roll in 2009 and 2010
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