French/West/VaughanGroup Account Director
Aug. 2019 - Apr. 2020Raleigh, North Carolina- Developed award-winning, strategic storytelling campaigns for B2B and B2C clients around key moments including new hires/promotions, product launches and enhancements, new partnerships, mergers & acquisitions, cultural events and more
- Led messaging and media training sessions with client executives in preparation for interviews, presentations and events
- Used client subject matter expertise to develop attention-grabbing news and position them as thought leaders in Tier 1 and trade media; developed FAQs and prepared them for all media interactions
- Raised the profile of company leaders by writing speeches, talking points, bylines, blog posts, social media posts and more
- Reported public relations program successes to senior client leadership, leading to agency business growth
- Responsible for day-to-day direction, quality assurance, feedback and overall growth of multiple account staff; work included account status updates, media relations efforts, content development, event management and more