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Work Background
Verizon Infinitel Communications Inc.Product Owner (Consultant)
Jan. 2023 - Jul. 2025United States• Led product management for the My Verizon for Business mobile app, focusing on user-centered enhancements, strategic design-thinking of features and enhancements.
• Oversaw an average 25% YoY increase of total logins from '23 to '25.
• Delivered end-to-end products like Pre-approved Upgrades, Global Search, My Retail Store Selector, In-app Appointment Scheduler, a Unified Notifications Center, and SSO & Passwordless Login enhancing user engagement and satisfaction
• Created Product vision, Roadmap, Product backlog, analyzed customer problems, conducted user testing of prototypes, and championed customer needs.
• Maximized product value by delivering user-centered enhancements across ecommerce sales flows for app and web channels to reduce customer fallout.
• Delivered Adobe Analytics and drove adoption of tool for user journey tracking, providing insights into customer interactions to improve customer experiences and conversions.
• Collaborated with Scrum team on story grooming, story prioritization refine product features.
ManpowerGroupGlobal Digital Project Manager
Jul. 2021 - Jan. 2023• Led product implementation of Sitecore portals and My Manpower App, aligning features with regional needs and goals to expand Manpower.com market reach.
• Tracked and analyzed app performance, linking KPIs to business goals to boost user engagement.
• Partnered with development and analytics teams to enhance data flow and reporting via Google Cloud, Power BI, and Snowflake.
RCI | Vacation ExchangeProduct Assistant, Mobile Specialist
Oct. 2018 - Apr. 2020Paramus, NJ• Researched and wrote requirements/user stories for the re-platforming & redesign of a vacation exchange travel network; acceptance criteria validation, technical grooming and backlog management.
• Oversaw the strategic re-design of the RCI Mobile app, increasing member logins, engagement, and conversions within the ecommerce sales flows.
• Performed roadmap planning for mobile web and app experiences.
• Collaborated with UX/UI, developers and enterprise architects to enhance user journeys and functionality.
Configured Commerce dashboard using BigQuery; monitored and reported on top business KPIs.
Tek ZoonClient Delivery Management Consultant
Jun. 2017 - Oct. 2018RemoteExecuted client leadership alongside project management to deliver successful outcomes.
• Gathered and analyzed client requirements for mobile applications, ensuring alignment with business goals.
• Functioned as Client Product Management Proxy, effectively translating requirements into user stories and acceptance
criteria, improving project clarity and execution.
• Performed Backlog management, tracked client KPIs against deliverables/iterations to ensure delivery of value is met.
• Oversaw AWS Mobile cloud implementations to improve application performance and scalability.
BNO a creative agency (Baldwin & Obenauf, Inc.)Sr. Producer | Independent, 1099 Contractor | 1/2017 – 4/2017
Jan. 2017 - May. 2017Somerset, NJ • Production Management (Video Case Study) – Production planning based on SOW; scoping, estimating, staffing, budget management and scheduling for BASF, Chemical Manufacturing Company
• Project Plan Development (Branded Materials) – Timeline development, communication planning, project definition documentation, asset collection and management, task management, resource allocation, risk management, budget tracking and deliverable handoff
Stagnito Business Information+Edgell Communications (now EnsembleIQ)Digital Media Project Manager
Sep. 2014 - Dec. 2016United States• Managed release planning with off-shore development teams for continuous development of Drupal & WordPress microsites, ensuring timely delivery and quality testing.
• Collaborated with cross-functional teams to manage marketing inflow, troubleshoot Drupal CMS issues, and execute content publishing and AdWords performance reporting.
• Worked directly with third-party vendors to schedule and optimize ad campaigns, manage SEO, and deploy newsletters for digital publications.
The Creative GroupProject Management Consultant (P/T, Remote) | Creative Group Contractor | Prudential North Carolina
May. 2014 - Aug. 2014Paramus, NJ | (P/T, Remote)• Developed Agile Project Plan for the re-branding and rebuild of the State of North Carolina’s Retirement Planning Website in partnership with Prudential Retirement Planning.
• Collaborated with UI/UX developers and back-end programmers to create project baseline using Scrum methodology.
• Created project documentation including Project Definition Document, Content Audit, and Project Schedule.
BDProject Manager, CenterPoint Applications
Jun. 2013 - May. 2014Becton Dickinson• Developed project plan for creation and deployment of nearly 120 mobile applications using MS Project, ensuring timely completion of content, design, production, and user acceptance testing stages.
• Implemented Agile workflow methodology to enhance project collaboration and streamline execution, resulting in improved efficiency and communication among team members.
• Conducted resource calculations to estimate recruitment needs and make staffing recommendations for successful project delivery.
Urban Braintrust ConsultingBusiness Development & Mobile Marketing Consultant, Principal Urban Braintrust Consulting
Jun. 2012 - Jun. 2013Newark, NJ• Managed the development of responsive mobile websites using WordPress CMS for small business clients.
• Researched industry data, business licensing, and marketing trends to compile business development and digital project requirements.
• Wrote and developed business plans, funding proposals, and grants for non-profits and online start-ups.
• Created website, digital advertising, and promotional copy for client assets.
Cardinal HealthMarketing Consultant • Reimbursement Specialist
Dec. 2008 - Jul. 2012Hackensack University Medical CenterMedication Assistance Program Coordination: • Coordinated medication reimbursement for HUMC & St. Michael’s Medical Center; assisted in recovery of nearly $5MM within three-years; procurement of medical treatments for cancer patients between Oncologists, Nurse Practitioners, Clinicians, Pharmacists, and Pharmaceutical Representatives
• Developed and implemented processes on behalf of HUMC and St. Michael’s Medical Center for the HIPPA compliant gathering of patient information, the qualification of indigent-care status and the routine dispensing of treatments and medications prescribed for their recovery; created standard operating procedures (SOPs) for E-Recovery
• Identified program resources, procured and tracked requests for drug program resources; tracked drug administration of program recipients and reported to stakeholders for St. Michael’s Medical Center
ToysRUs.comConsultant • Online Marketing Manager, Creative Group | ToysRUs.com
Aug. 2007 - Feb. 2008Wayne, NJInteractive Advertising Trafficking/Management: • Managed and coordinated project activities surrounding promotional website designed for McDonald’s Monopoly Game partnership; developed project documentation, managed project costs, produced and disseminated project status updates • Supervised ad-development and HTML emails for ToysRUs.com holiday campaigns; generated, placed & monitored tracking scripts; captured and delivered online campaign performance metrics utilizing DoubleClick DART; evaluated CPC, CTR, CPA, etc.; managed third-party ad-tracking
IDT CorporationMarketing Manager • Prepaid Products | IDT Corporation
Jan. 2006 - Jul. 2007Newark, NJ• Managed tradeshow presence for national regional prepaid card industry; coordinated division's tradeshow projects, logistics, and marketing activities. • Produced sales collateral and facilitated production of print and online advertising campaigns for telecommunications and prepaid card products. • Managed merchandising, tradeshow, print & online advertising budgets; tracked expenditures, generated reporting, and performed cost analysis.
IDT CorporationMerchandising Manager • Prepaid Card Products
Mar. 2003 - Dec. 2005Newark, NJ• Collaborated with Marketing Manager & client representatives to develop merchandising programs for prepaid card products, enhancing brand visibility & sales. • Managed production of point-of-purchase materials for retail clients, ensuring high-quality promotional materials for prepaid card programs.
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