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11
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Work Background
Whitethorn GamesSocial Media & Community Manager
Sep. 2024Social and community management for Whitethorn Games, an indie video game publisher focusing on approachable, accessible, inclusive games. Titles: Mythwrecked, Slime Heroes, Spray Paint Simulator, Kernel Hearts, Magical Delicacy, Botany Manor, Calico -Managed, planned, and created content for Whitethorn Twitter, Instagram, TikTok, Twitch, Discord, and community newsletter
-Created content pillars, brand voice, and community messaging strategy
-Strategized and amplified key marketing beats on social media for 25+ indie game clients, including game launches, console ports, game updates, themed showcases, online sales, merch drops, and influencer activations
-Video capture, editing, and scriptwriting for short and long-form marketing promotions
-Created and organized community-driven events, including influencer streams, Q&A sessions, contests/giveaways, and national gaming conventions
-Provided player support, moderation, and community engagement on 1.6k member Discord server
-Created and sourced items in influencer buzz kits for upcoming games -Moderated live Twitch and YouTube streams
-Tracked and reported monthly social and community analytics
Pie Trap StudiosMarketing & Community Manager
Feb. 2023 - Sep. 2024Marketing and community building for Forage Friends, a cozy nature-inspired mobile game about self care and building positive habits -Grew social community and follower count from 40 to 2800+ in less than a year through relevant content creation and daily engagement
-Set up and moderated global 500+ member Discord server
-Managed, planned, and created content for 1000+ subscriber monthly newsletter
-Social media management for all marketing channels, including Twitter, Instagram, Facebook, and TikTok
-Managed all marketing deliverables and timelines in collaboration with artists, engineers, and creative director
-Moderated weekly Twitch streams
-Coordinated fan art submissions and giveaways
-Created brand positioning guide to ensure consistency across all communications -Developed strategic marketing plan for all stages of game development
-Defined target demographic and audience insights/opportunities through user research and outreach
-Created content and managed budgets for paid social advertising campaigns
-Helped design booth, brochures, and business cards for gaming conventions
-Managed a junior marketing designer
-Provided UX/UI mentorship for our junior designer
WhiskerSenior Brand Copywriter
Oct. 2021 - Feb. 2023-Developed Whisker voice and tone, personas, comms guidelines, and key messaging/brand architecture -Content strategy and copywriting for all B2C marketing channels, including website, email, how-to videos, paid & organic social, mobile app, product packaging, and customer support -Scriptwriting and narrative direction for branded video content and national TV spots, including VO, on-screen dialogue, and text overlays
-Creative direction for organic Twitter, Instagram and TikTok posts (140k+ followers)
-Content strategy for lifecycle marketing initiatives to ensure relevant communications throughout the end-to-end customer experience
-Wrote and managed UI text strings for Whisker app, including: onboarding, tutorials, and notifications
AppleUX/UI Writer, Retail App Design
Jun. 2020 - Oct. 2021-UX/UI writing, content strategy, documentation, and research for full suite of global Apple Retail point-of-sale apps
-Built out a scalable, end-to-end process for creating, documenting, and implementing UI copy across design, product, operations, engineering, localization, accessibility, and QA teams
-Wrote and managed UI text strings for developers
-Led working sessions to promote accessibility standards and inclusive design
-Mentored and managed 3 junior writers on the writing team
CompassUX Writer
Jul. 2018 - Mar. 2020New York, New York-Created and implemented company content style guide, including development of voice and tone, personas, and messaging pillars
-Wrote and managed technical documentation for Compass design system
-Planned and led interactive writing workshops for designers, developers, and PMs
-Conducted content-focused usability testing and feedback sessions
-Collaborated with designers on wireframes, prototypes, and journey maps
-Worked with developers to QA designs in staging and production environments
Modus AgencyUX Copywriter & Content Strategist
Jun. 2017 - Apr. 2018Greater New York City Area-Copywriting and messaging strategy for Modus website rebrand
-Developed content frameworks and style guide for Modus design system
-Managed and produced all content for organic social channels, including Facebook, Twitter, Instagram, LinkedIn and company blog
-Copywriting and content strategy for Fortune 500 client websites, mobile apps, and email campaigns
Gwynnie BeeLead Copywriter
Jan. 2015 - Jan. 2017Long Island City, NY-Video scriptwriting and narrative design for organic Instagram and Facebook channels (44k+ followers), including VO, on-screen dialogue, and text overlays -Created journey maps and UI copy for Gwynnie Bee mobile app
-Developed Gwynnie Bee brand style guide, including voice and tone, personas, photography, and messaging strategy
-Copywriting and content strategy for website, email marketing campaigns, and paid social ads, including Facebook, Google, Instagram, and Pinterest
-Designed content for influencer partnerships and events
Sharp Notions, LLCContent Writer
Dec. 2013 - Jul. 2015Fairport, NY-Strategized, wrote, and managed web and social media content for B2C clients
-Interviewed clients to craft brand messaging for small business websites
-Wrote thought leadership and blog posts for company news and events
-Led content strategy and copywriting for internal website redesign
-Narrative design, character development, and UI copy for mobile games
Brand NetworksCopywriter
Aug. 2012 - Sep. 2013Rochester, NY-Web, mobile app, and social media copywriting for B2C clients, including Walmart, Cupcake Wines, and Starwood Hotels
-Planned and managed content calendar for organic social campaigns on Facebook, Instagram, and Twitter -Wrote, edited, and photographed content for bi-weekly branded blog posts
-Wrote VO script and overlay text for promotional videos used in CES booths
Rensselaer Polytechnic InstituteMarketing Assistant and Web Producer
Jul. 2011 - Dec. 2014Troy, NY-Designed email marketing campaigns and social media assets
-Produced and managed HTML/CSS website content using version control
-Photographed weekly artist events for use in print and digital marketing assets
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