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Work Background
MarsCorporate Affairs Director-Middle East & Africa
Jan. 2021Saudi Arabia
MarsCorporate Affairs Director - Saudi Gulf
Mar. 2020 - Jan. 2021Saudi Arabia
MarsCorporate Affairs Director
Jan. 2019 - Mar. 2020Saudi ArabiaCorporate Affairs Director at Mars Saudi Arabia
British American TobaccoSenior Regulatory Affairs Manager-GCC
Jan. 2017 - Dec. 2018United Arab Emirates
British American TobaccoExternal Affairs Manager-GCC
Jan. 2015 - Dec. 2018United Arab Emirates
British American TobaccoCorporate Regulatory Affairs Manager
Mar. 2013 - Dec. 2015Dubai - UAE
British American TobaccoCorporate Regulatory Affairs Executive
Apr. 2011 - Mar. 2013Jeddah - Saudi Arabia
British American TobaccoArea Distribution Manager
Oct. 2009 - Apr. 2011Saudi Arabia - Western Region- Developed and implemented regional trade marketing and distribution plans to meet the company objectives by delivering volume targets while being in line with the brand & channel communication strategies
- Derived continuous innovation in TM&D programmes and process
- Managed an efficient and effective TM and distribution team through on-the-job training, motivation, coaching and staff development (Direct Reportees 9 )
- Managed the distribution of company brands through productive distributor relationships at the region level in order to ensure optimum availability levels
- Managed key customers through the development and implementation of account strategies and plans within assigned budget
- Ensured excellence in execution of brand launches and other marketing programmes. (1,200 Direct Distribution/Investment outlets)
- Effective maintenance of key market data & competition information
- Managing the Distribution Teams for West KSA. - Implemented the Distribution activities in West KSA as per the monthly cycle plan
British American TobaccoTrade Marketing Representative
Dec. 2007 - Sep. 2009Jeddah - Saudi Arabia-Validated and invested in several markets (Madina, Yanbu, Rabigh and Jeddah) in addition to communicating Weekly & Monthly client performances. - Developed the trade channel through the Western JD project with clear objectives of expansion and boosting Market share in the region.
Banque Saudi FransiCredit Risk Analyst
Nov. 2005 - Jan. 2006Jeddah - Saudi ArabiaWorked as a Trainee in the Credit Department
Rotana Audio Visual CompanyAgency Liaison Officer
Sep. 2004 - Jan. 2005Jeddah - Saudi ArabiaDelegated to dealing with Rotana offices internationally and coordinating Rotana branches all over the Middle East
Arab Poultry Breeders CompanyService Support Representative
Mar. 2000 - Jun. 2000Jeddah - Saudi ArabiaDelegated to dealing and signing contracts with traveling agencies, office furniture vendors, auto insurance companies, and issues pertaining to employee housing
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