British American TobaccoArea Distribution Manager
Oct. 2009 - Apr. 2011Saudi Arabia - Western Region- Developed and implemented regional trade marketing and distribution plans to meet the company objectives by delivering volume targets while being in line with the brand & channel communication strategies
- Derived continuous innovation in TM&D programmes and process
- Managed an efficient and effective TM and distribution team through on-the-job training, motivation, coaching and staff development (Direct Reportees 9 )
- Managed the distribution of company brands through productive distributor relationships at the region level in order to ensure optimum availability levels
- Managed key customers through the development and implementation of account strategies and plans within assigned budget
- Ensured excellence in execution of brand launches and other marketing programmes. (1,200 Direct Distribution/Investment outlets)
- Effective maintenance of key market data & competition information
- Managing the Distribution Teams for West KSA. - Implemented the Distribution activities in West KSA as per the monthly cycle plan