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Work Background
PennEngineering®Director, Marketing Communications
Jan. 2023Danboro, PAResponsible for guiding a team that will lead marketing communications and digital transformation efforts across the PennEngineering® portfolio, globally. Serves as the leader in driving an integrated marketing strategy in support of key business initiatives in each region throughout the enterprise.
PennEngineering®Senior Marketing Communications Manager
Aug. 2019 - Jan. 2023Danboro, PAProvide functional oversight for corporate marketing communications programs and activities associated with both enterprise wide and business-unit brand awareness. Responsible for developing, executing and tracking global communications initiatives including new product launches, market penetration and expansion efforts, digital and traditional marketing assets and campaigns, event and trade show marketing and more.
Greene, TweedMarketing Communications Manager
Jan. 2016 - Aug. 2019Kulpsville, PAResponsible for the strategy, development and successful execution of all internal and external communications for corporate initiatives as well as the company’s five vertical markets, including new product launches, market penetration and expansion efforts, digital and traditional marketing assets and campaigns, event and trade show marketing and more. Work collaboratively with market research, product & platform management, project management, sales & business leaders, engineering & technical leaders and other cross-functional teams to ensure all marketing projects and deliverables are in alignment with corporate and business objectives and expectations. Research, recommend and implement digital marketing tools and strategies to enhance the company’s reach, reputation and enhance lead generation.
North American Pipe CorporationMarketing Communications Manager
Apr. 2014 - Jan. 2016Wayne, PAResponsible for strategic planning, project management and marketing support for an industrial product line. I worked collaboratively with the product and technical marketing teams to develop and execute product and promotion programs that achieve strategic objectives. I managed internal and external agency relationships in support of the company's advertising, public relations, web/digital marketing, literature, sample fulfillment and trade show activities.
Expert Technology AssociatesMarketing Programs Manager
Jun. 2008 - Apr. 2014Plymouth Meeting, PAResponsible for creating and implementing marketing initiatives that drive lead generation, enhance company reputation, successfully penetrate new markets and ultimately increase revenue. To this end, I oversaw and managed all of ETA's direct and indirect marketing efforts, including collateral development, PR strategy and execution, email marketing, social media, marketing events including lunch and learns, trade shows and speaking engagements, SEO/Internet-driven marketing, business development, customer satisfaction surveys and more.
Iron MountainProject Manager
Feb. 2006 - May. 2008Responsible for scoping, planning, ramping, and ensuring the successful completion of multiple ongoing and short-term enterprise-wide and departmental projects. Serving as the Contract & Billing Administration department’s primary representative for one-time and recurring initiatives involving a variety of audiences, including executives, marketing, sales, account management, auditors, Information Technology, operations and more.
AetnaMarketing Communications Account Manager
Jan. 2005 - Jan. 2006Responsible for ensuring the successful adoption and ongoing utilization of the Simple Steps To A Healthier Life online health and wellness program.
arcplan, Inc.Marketing Specialist
Jul. 2004 - Oct. 2005Responsible for the day-to-day creation and management of all marketing communications and sales enablement functions for a multinational software company with over 1,800 clients in over 20 countries throughout the Americas, Asia Pacific, and Europe.
NCO GroupMarketing Coordinator
Jul. 2002 - Oct. 2004Responsible for the management and creative direction for approximately 10 industry verticals within a $1 Billion dollar Business Process Outsourcing company.
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