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Work Background
Indeed.comSoftware Engineering Manager
Nov. 2022 - May. 2024Los Angeles, California, United StatesLed the optimization and personalization of a high-volume machine learning-driven notifications platform matching jobseekers with opportunities, a core value proposition for the company.
• Mentored and guided a team of backend engineers, fostering professional growth through continuous feedback and performance evaluation to support vertical and lateral career transitions.
• Tripled the scalability of the platform to 100 million notifications per day.
• Utilized advanced A/B testing methodology and iterative, data-driven decision-making to more than double (+120%) the number of jobseekers applying through the platform.
• Implemented process improvement and testing best practices to significantly reduce (-~100%) the number of production incidents, saving the company millions in lost revenue.
• Guided the development and optimization of ELT and data indexing pipelines, leading to a 90% reduction in data build times and significant reduction of pipeline failures.
• Collaborated cross-functionally with Product and Data Science to define objectives and achieve business outcomes.
InnovidDirector of Software Engineering
Jan. 2020 - Dec. 2022Los Angeles, California, United StatesLed the partnerships and integrations function of a high-volume ad server platform, aligning cross-organizational technical and non-technical stakeholders on product requirements and GTM strategies. • Organized and led recurring meetings with five external partners - Google, NBC Universal, DoubleVerify, IAS and Moat - to align technical requirements and product roadmaps, providing industry-best ad measurement and reporting solutions.
• Oversaw the development of big data analytics pipelines combining billions of rows of external data with billions of rows of proprietary data daily, providing a holistic view of campaign performance.
• Partnered with Product, UX, Sales and Marketing to understand, prioritize and implement enterprise customers' integration requirements, from ad serving and measurement capabilities to data passback and reporting.
• Hired and directed two teams of full-stack engineers in Argentina, acquiring Spanish skills to facilitate communication and foster relationships.
InnovidPrincipal Software Engineer
Jan. 2019 - Jan. 2020Los Angeles, California, United StatesCollaborated with PMs, UX and executive leadership to plan and drive the company’s top strategic initiatives, including: top-priority partnerships with Peacock and Google; the expansion of the product from video-only into audio and display channels; and productizing the interactive ads offering for Connected TV.
• Mentored a cross-functional team of engineers, data scientists, and project managers, designing and delivering a comprehensive three-month onboarding program to accelerate their learning.
• Ensured technical alignment through regular participation in code reviews, design reviews, paired programming and brainstorming sessions, as well as leading by example.
InnovidSenior Software Engineer
Jan. 2015 - Jan. 2019New York, New York, United States• Strategized, designed, and implemented data storage and ingestion pipelines for an industry-first integration with YouTube, significantly impacting company revenue.
• Redesigned Innovid’s architecture by migrating from a PHP monolith to a Java-based microservices framework, delegating action items and setting timelines for project deliverables.
• Collaborated with external partners in setting industry-wide standards for video ad serving, influencing the evolution of ad technology.
• Designed and implemented a campaign manager UI for Connected TV used by top global brands and ad agencies to manage campaigns.
InnovidTeam Lead / Software Engineer
Dec. 2012 - Dec. 2014IsraelLed a small team of full-stack engineers in an agile startup environment developing customer-facing products using AngularJS, React, and SSR frameworks.
PariplaySoftware Engineer
Aug. 2011 - Dec. 2012IsraelDevelopment of online single- and multi-player games, including front end development and algorithms for random generators and automated players. Responsible for full cycle development, QA and deployment, involvement in product specification and design.
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