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Network Power<100 people
Roles
🔥100%
Startup Founder
💸100%
Marketing
✨100%
Business Owner
Geos
🇺🇸100%
United States
Work Background
Spark CentreClient Success Program Lead
Apr. 2023Durham, Ontario, Canada
Indie TechBusiness Strategist, Consultant Onboarding
Feb. 2023
OCAD UniversityCourse Instructor - Introduction to Entrepreneurship - Continuing Studies
Feb. 2023 - Apr. 2023Toronto, Ontario, Canada
Business In The StreetsProgram Manager - Entrepreneurship Training & Mentorship Program
Jul. 2018 - Apr. 2019Toronto, Canada Area• Developed digital marketing strategies to add value to the community and increased mentor applications by 250% and mentee applications by 20%. • Upgraded the program-screening process; and redesigned program content, learning materials and developed a mentor manual introducing DEI training, which increased participant enrollment by 35% and boosted graduation rates by 26%. • Increased program demand which contributed to 49% growth in annual revenue and a 43% rise in annual funding distributed to mentees. • Reduced annual operating costs by 10% by optimizing operations (5%), and securing an in-kind sponsorship from Shopify (5%). • Provided participants with one-on-one coaching on pitch presentation and consulting on business strategy. • Liaised with mentors, mentees and facilitators through regular check-ins and feedback channels to improve the overall program experience, contributing to the program's 100% 5-star ratings each cohort. • Networked online and in-person which extensively expanded the program’s connections to emerging entrepreneurs and business professionals who became participants, mentors & sponsors. • Generated $25,0000 in additional value of business services for pitch winners through sponsorships. • Coordinated Ignite Capital Pitch competition; attracted panel judges and participants with an emphasis on access and diversity, resulting in a significant increase of diverse panel & pitch applicants. • Contributions to improved program efficiency were recognized with promotion from coordinator to manager within four months of employment. • Performed administrative tasks such as emails, calls, data entry, website updates & organizing files.
Diversity InstituteProject Coordinator & Research Assistant
Oct. 2016 - Dec. 2017Toronto, Ontario, Canada• Conducted primary & secondary research for a government & privately funded multi-year entrepreneurship project that had 4 project sites throughout the city.
• Utilized a variety of tools for research & analysis including creating surveys, data tracking, data entry, conducting & transcribing interviews, community & spatial observation, foot-traffic counts.
• Liaised with stakeholders to maximum cooperation, data collection & optimize project goals.
• Supported event team by calling priority contacts to ensure invite confirmation & with set-up.
• Conducted research for the Diversity Institute’s talks, presentations and grants applications.
• Maintained data tracking, data entry, and other day-to-day administrative tasks.
• Wrote a final report with observations & recommendations which contributed to the creation of a new women’s entrepreneurship skills development and mentorship program.
Find A Solution Business ServicesBusiness Strategist, Consultant and Coach
Jan. 2016Help business owners improve their products, business models, strategy, operations and profitability. Serve on the Board of Directors of CGLCC and a special Membership Value Committee set up to
support product growth. Conceptualized, and facilitated 10+ workshops on pitching, BMC, and customer segmentation
for Youth Employment Services, BITS, YorkU, TMU, OCAD, Centre for Social Innovation. Guest Speaker and Pitch Judge sharing entrepreneurial experiences & business insights,
providing guidance and feedback for 32+ panels and pitches, including Shopify, Ogilvy,
Sheridan College and W Hotel. Mentored 100+ entrepreneurs of all business stages and industries from product ideation to
launch and beyond, as well as mindset coaching and mental wellness as a founder.
Ryerson University Research and InnovationDatabase Administrator
Jun. 2015 - Jan. 2016Toronto, Canada Area• Transitioned information from 74 researchers' CV’s into the CCV systems' specific format and made precise notes for the researchers to add missing information themselves.
• Completed 20 CV’s with a 5-week deadline 2 weeks ahead of schedule.
•Utilized keys skills such as high attention to detail, researching, clear communication, time management, prioritization, accountability and maintaining confidentiality.
•Efficient and effective work has allowed Ryerson to offer more clients this service, resulting in more applications.
Toni Marlow ClothingFounder, Owner
Jan. 2015 - Dec. 2022Toronto, Canada Area• Identified a major product gap in an underserved market, then utilized consumer and industry
research to create, design and validate our award-winning flagship product. • Analyzed market trends and employed User Story Mapping to expand five additional niche
products within the first year, which contributed to our average online sales growth of 74.4% YoY. • Developed and owned the brand strategy, overarching value proposition, product roadmap, and
creative direction of Toni Marlow across all channels, by utilizing research and consumer insights. • Led a diverse team to manage our end-to-end business operations including supply chain,
product development, marketing strategies, and global distribution. • Attracted 20+ media appearances organically, including spotlight features on CBC The National,
Amazon Fashion, and Breakfast Television.
Clancy's Boxing AcademyFront Desk Administrator & Sales Rep
Sep. 2014 - Jul. 2015Toronto• Maintain client accounts on MindBody software for accuracy to ensure high customer service and useful analytics. • Greet clients, give tours, answer questions, complete paperwork and prepare memberships. • Maintain inventory and order new stock for numerous products that differ each order.
• Analyze membership for trends and opportunities.
• Organized front desk operations to make future employee training and management efficient.
• Open and close the gym including daily cash close out.
• Sell memberships and merchandise.
Ryerson UniversityLeadership Liaison at Tri-Mentoring Program
Sep. 2013 - Apr. 2014Toronto, ontario• Developed valuable and interesting leadership programming and 6 events for Live2Lead members that facilitated growth in their leadership skills and experiences.
• Facilitated 3 workshops attended by 10+ individuals per session.
• Liaison between members, Tri-Mentoring Managers and community partners and leaders.
• Created 8 resource packages through research and community leader advice, to help members continue their leadership growth after events.
• Brainstormed with other leadership initiatives to develop collaborative programming.
Shoppers Drug MartMerchandiser
Jul. 2012 - Oct. 2012Toronto, ON• Accurately read 20+ plan-o-grams to merchandise shelves in 3 departments from scratch. • Completed plan-o-grams ahead of schedule by paying attention to the details.
• Assisted colleagues by creating, printing and placing price tags to lessen the teams workload.
• 1 of 8 employees retained after initial project which had 65 employees.
Proof.it RentalsCo-Founder and President
Feb. 2012 - Jan. 2014Toronto, ontario• Created a solution for an easy way for landlords to screen tenants. It has since evolved into a review platform of landlords and properties for tenants to determine which property to rent.
• Attracted, retained and lead a team of 6 co-founders to bring Proof.it to reality. • Talked to 150+ renters and landlords to gain primary research and insights.
• Created 4 wireframes for the site using Prototype software.
• Developed and executed strategic and tactical marketing plans.
• Grew database to 200+ reviews in 7 days by talking to renters directly, and using social media. • Fund raised $3,000 by receiving a government grant from the Summer Company program.
• 1 of 3 finalist to compete in the Slaight Communications $25,000 business plan competition.
• Used analytics websites to track and analyze important metrics and goals using Google and MixPanel to make strategic and marketing decisions. • Created and maintained Google AdWords campaigns to drive traffic to our site.
• Created and managed the blog strategy and execution to improve our SEO and search result. • Was a featured participant in the Summer Company annual publication.
Maple Leaf Sports & EntertainmentIn-Seat Runner
Sep. 2011 - Apr. 2012Toronto• Ensured customer satisfaction by accurately delivering 30 orders/hour in a friendly manner.
• Minimized refunds by working as part of a team to help others prepare their orders quickly.
Mosaic Sales SolutionsBrand Ambassador
Feb. 2011 - Sep. 2013Toronto, ON• Enthusiastically spoke to and engaged 100-400 customers and passersby daily.
• Convinced 50-200+ people daily to try new product samples and provide their feedback.
• Met and often exceeded sales targets by tailoring all interactions to each individual.
• Maintained accurate weekly marketing metrics and sales reports.
National Yacht ClubReceptionist
May. 2010 - Jul. 2010Toronto, ontario• Efficiently answered 10+ calls/hour and greeted club members in professional manner.
• Updated and maintained 100's of files and records using MS Access, Excel and Word.
• Maintained accounts receivables.
• Compiled and mailed 750 monthly member reports.
• Photocopied, printed and faxed several documents daily. • Used postage machine to accurately stamp mail. Sent and received mail via couriers.
Consumer ContactMarket Research Interviewer
Jan. 2010 - Jul. 2010Toronto, ON• Quickly built rapport and conducted professional telephone market research interviews.
• Reviewed completed interviews for accuracy and quality.
• Was consistently within the top 5 interviewers.
• Promoted from consumer interviews to business interviews in 4 months.
Kognitive MarketingField Marketing Representative
Sep. 2009 - Dec. 2009Toronto, ON• Attracted potential clients to our booth while at their child’s hockey games to sell credit cards.
• Exceeded credit card application quota by 50% each shift by addressing clients concerns and emphasizing benefits.
Toronto StarTeam Manager & Sales Rep.
Sep. 2008 - Sep. 2010Toronto, Canada• Began as a sales representative and was promoted to manager within 3 months.
• Exceeded sales quota by 100% every shift by utilizing interpersonal skills and focusing on product benefits versus product features. • Interviewed, hired and trained new team members.
• Coached team for areas of improvement which increased productivity and sales by 10%.
PrimericaSales Representative
Jul. 2008 - Jul. 2011Toronto, Ontario
Toronto Central Community Care Access CentreProject Coordinator
Jul. 2008 - Aug. 2008Toronto, ON• Completed the assigned project 6 weeks ahead of schedule.
• Interviewed 80 staff in 2 weeks for data necessary to the project.
• Validated and entered data onto Excel spread sheets and continuously updated them.
• Organized their resource centers in all 4 branches making it easier to access materials.
• Ongoing data-entry for their website.
• Triage incoming patients to available nurses for the most effective client care possible.
Da Silva PropertiesProperty Manager
May. 2000 - Jan. 2013Toronto, ontarioListed units on 8+ rental sites, including pictures and effective descriptions.
• Screened 100+ potential tenants via phone interviews before scheduling showings.
• Scheduled and conducted showings with potential applicants.
• Conducted credit and reference checks, and verified proof of income to minimize the risk of accepting a tenant that may default on the rent, cause conflicts and/or damage the property.
• Engaged in conflict resolution and liaison between tenants and between landlords and
tenants. This fostered harmony between tenants and landlords resulting in longer lease terms.
• Sought quotes, scheduled and oversaw repairs, negotiated prices and issued payments.
• Effectively advocated on behalf of Da Silva to reduce utility discrepancies and
independently resolving legal conflicts resulting in reimbursements.
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