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Work Background
Los Angeles TimesDigital Marketing Strategist
Jan. 2024El Segundo, California, United States
Redefinition GroupDigital Specialist
Mar. 2020 - Jan. 2024Eastvale, California, United StatesLed digital marketing initiatives for Retail, Automotive, City / Government, and non-profits. Through the assessment of the organization’s objectives, market data, and current strategies, I developed strategic marketing proposals and implemented ROI-Based media plans. Conducted presentations and negotiated terms for transactional exchange. Collaborated with managed vendor partners and development teams for efficient integrations and monitored service performance by analyzing reports, dashboards, analytics, and relevant platforms.
Team MXSDigital Marketing Consultant
Oct. 2018 - Mar. 2020Camarillo, California, United StatesDirected market research for prospect list through the direction of the VP of Sales and Operations. Detailed key strategic areas of opportunity along with robust digital marketing suggestions into proposals. Conducted in-person and Zoom presentations for executives in Retail, Automotive, and Real Estate. Refined goals determined by budget allocations and the strategic marketing plan rollout. Negotiated terms for the transactional exchange to execute the marketing plan. Collaborated with senior leadership in each department to establish expectations and implementation of processes and procedures. Monitored budget analysis and revenue generation across all departments.
Digital First MediaDigital Account Executive / Strategist
Dec. 2012 - Oct. 2018West Covina, CA• Built relationships with clients to gain a deep insight into their business, pairing digital solutions with their marketing and advertising objectives. • Develop proposals and manage campaigns for digital products including online display banners and retargeting, email and social media marketing, mobile, videos, SEO/SEM, daily deals, online directories, reputation management, and ad campaigns with our partner sites including Yahoo!, Yelp and Google.
Digital First MediaInland - AdTaxi Campaign Manager
Jan. 2012 - Dec. 2012Ontario, California
Los Angeles Newspaper GroupSenior Digital Ops Manager
Feb. 2011 - Nov. 2015
Los Angeles Newspaper GroupInteractive Media Specialist
Feb. 2005 - Feb. 2011
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