CEA, Center for Educational Advancement Media and Marketing Manager
Feb. 2009 - Jun. 2011Flemington, NJCenter for Educational Advancement (CEA) is a not-for-profit organization serving individuals with disabilities by providing opportunities for productive and engaged lives through work. Their CARF accredited programs are offered throughout Central NJ. In her short 2 years here, Dawn created the most prodigious and prolific media presence the organization has known to date. In the face of mounting funding cuts, her work countered the effects of a severe recession bringing in a new $50,000 grant from FISH Foundation, increasing their fundraising dollars and participation, and expanding awareness with new outreach through events, tradeshows, and broadened media exposure.
•Developed their Social Media Platforms
•Created personal relations and alliances with local business and state dignitaries.
•Created, inspected and edited page and poster layouts, advertising copy, scripts, audio files, video files and other promotional materials.
•Ran the Publication Department: photographing, designing media, planning, coordinating & implementing a variety of Public Relations activities & events.
•Ensured marketing materials positively represented company and service in press and industry vertical market publications.
•Provided media notices of upcoming productions, newsworthy events and advertising.
•Coordinated campaign planning and marketing program with CEO.
•Performed Public Speaking activities. •Adapted strategies in changing market conditions (i.e. funding changes, market trends).
•Planned marketing & fundraising for annual events.
•Wrote content & designed communications using Adobe Systems Adobe Creative Suite software: Dreamweaver, Illustrator, Photoshop, Apple iMovie for newsletters, media advisories, news releases, fact sheets, invitations plus: Media Kits, Brochures, Postcards, Invitations, Website Content, Press Releases, Applications, Surveys, Spec Sheets, Food Service Menus, Promotions, Program Books.
•Project Management.
•Microsoft Word, Excel, PowerPoint