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Work Background
NorwescapCommunications & Marketing Manager
Dec. 2021Phillipsburg, New Jersey, United StatesIntegrated Communication Strategy: Led development and execution of communication strategies to support programmatic and fundraising initiatives. Ensured cohesive messaging aligned with mission and objectives. Analyzed communication for effectiveness. Adapted strategy for targeted outreach. Content Creation and Oversight: Directed the creation, production, and evaluation of marketing materials, ensuring alignment with the brand and strategic priorities. Worked with internal teams and external vendors to produce impactful materials. Managed content for websites, enhancing online presence and engagement. Media Relations and Community Engagement: Managed media contacts. Partnered with community leaders to support advocacy efforts. Authored press releases. Organized media events. Increasing public awareness, media coverage, visibility, and reputation. Brand Compliance: Worked in the Development Department to drive brand development initiatives, enhance brand recognition, ensure consistency across all channels, digital platforms, print materials. Implemented the "One Norwescap" initiative, unifying 20+ programs under a cohesive brand. Leadership and Team Management: Provided strategic direction on marketing strategies, media relations, and campaign execution. Supervised the Communications Coordinator and the Digital Coordinator. Managed social media content, achieving significant engagement and aligning organizational values. Analytical and Data-Driven Approach: Utilized analytics and market research to inform decision-making and refine communication strategies. Designed tracking systems to measure effect and drive improvement. Leveraged insights to enhance strategic initiatives, engagement and support. Stakeholder Interaction and Advocacy: Communicated with diverse stakeholders to fostered relationships supporting advocacy efforts and community engagement initiatives. Increased our visibility and support through targeted outreach and relationship-building.
NorwescapCase Manager, Program Manager, Counselor
Mar. 2020 - Dec. 2021Washington, New Jersey, United StatesAt this private, non-profit corporation designated as a ‘Community Action Program’ (CAP) agency providing services to over 30,000 NJ residents, Dawn has worked in the Education & Employment sector for the past 6 years.
Program Coordinator, Norwescap Career & Life Transitions Center (CLTC) • Washington, NJ, Jan 2020 to Present
As her small team shifted its goals and management midway through 2019, Dawn effortlessly transitioned from her outreach and fundraising focus to oversee operations of two county offices. •Working with management to establish, maintain and track budget and donations of over $300,000/year.
•Providing highest quality service to over 400 participants per year as a Career Counselor and Case Manager.
•Maintaining clear and concise database entries – Salesforce Connex, empowOR, SharePoint in Office 365 of client intake, needs assessment, community support, & agency referrals.
•Participating in planning, Data Collection and Analysis, report writing and Program Development. •Creating and implementing client plan of action, including goals and recording outcomes. •Designing and directing courses/workshops.
•Preparing/Publishing Press Releases in print & social media: Facebook, Eventbrite, Twitter, Instagram, LinkedIn. •Oversee supplemental workers, i.e. Volunteers, Interns.
NorwescapCommunity Outreach Manager
Apr. 2015 - Jan. 2020Hunterdon, Warren, Somerset and Mercer CountiesAs the public face of this non-profit, Dawn was able to make a BIG presence of this small organization. •Building relationships with community members, businesses, and potential donors. •Collaborating with key audiences on fundraising and marketing campaigns.
•Providing Public Speaking presentations about the organization
•Designing, distributing and publishing media. •Establishing and overseeing teams for large events.
Apelle MediaFounder - Independent Contractor
Jun. 2011 - Jan. 2020New JerseyAs an Independent Contracting firm providing one-stop marketing needs to small community businesses, the Principal/Founder Dawn, worked as the lead Consultant to identify a business’s needs and provide the full service, materials and product to fulfill it. •Designed Logos, T-shirts, Billboards, Print Media, Catalogs, and Ads, Direct Advertising Policies, Programs and Campaigns.
•Managed teams on promotional activities.
•Proposed and managed market budgets. Designed and prepared promotional materials. •Enlisted HTML and WS-FTP knowledge base to interface with established web sites.
•Identified advertising targets and created campaigns appropriately, ensuring that all promotional materials meet specifications for print or publication.
•Expanded market knowledge to online sphere to create competitive, original advertising.
•Used desktop publishing software: Microsoft Publisher, Word, PowerPoint
•Implemented graphics & photo imaging publishing software; Adobe InDesign, Illustrator and Photoshop.
•Served as the professional photographer for political campaign's media kit. •Some clients: Royal Chevrolet, decile.ten (Janssen Invokana project), First Transit (Hunterdon County The Link), Hunterdon County Polytech, Woodland Auto Sales, Route 57 Auto Salvage, See Your Colors, Uneeda Title Company.
CEA, Center for Educational Advancement Media and Marketing Manager
Mar. 2009 - Jun. 2011Flemington, NJCenter for Educational Advancement (CEA) is a not-for-profit organization serving individuals with disabilities by providing opportunities for productive and engaged lives through work. Their CARF accredited programs are offered throughout Central NJ. In her short 2 years here, Dawn created the most prodigious and prolific media presence the organization has known to date. In the face of mounting funding cuts, her work countered the effects of a severe recession bringing in a new $50,000 grant from FISH Foundation, increasing their fundraising dollars and participation, and expanding awareness with new outreach through events, tradeshows, and broadened media exposure.
•Developed their Social Media Platforms
•Created personal relations and alliances with local business and state dignitaries.
•Created, inspected and edited page and poster layouts, advertising copy, scripts, audio files, video files and other promotional materials.
•Ran the Publication Department: photographing, designing media, planning, coordinating & implementing a variety of Public Relations activities & events.
•Ensured marketing materials positively represented company and service in press and industry vertical market publications.
•Provided media notices of upcoming productions, newsworthy events and advertising.
•Coordinated campaign planning and marketing program with CEO.
•Performed Public Speaking activities. •Adapted strategies in changing market conditions (i.e. funding changes, market trends).
•Planned marketing & fundraising for annual events.
•Wrote content & designed communications using Adobe Systems Adobe Creative Suite software: Dreamweaver, Illustrator, Photoshop, Apple iMovie for newsletters, media advisories, news releases, fact sheets, invitations plus: Media Kits, Brochures, Postcards, Invitations, Website Content, Press Releases, Applications, Surveys, Spec Sheets, Food Service Menus, Promotions, Program Books.
•Project Management.
•Microsoft Word, Excel, PowerPoint
Center for Educational Advancement, Spring Run SchoolArt Teacher, Special Education
Mar. 2008 - Mar. 2009Flemington, NJ• Determined students' individual needs and interests. • Researched, implemented, and evaluated effective special education interventions. • Taught students socially acceptable behavior. • Employed techniques such as behavior modification, positive reinforcement, multisensory learning and repetition. • Provided students with opportunities to observe, question, and investigate. • Maintained order in classroom. • Established and enforced guidelines for behavior in classroom. • Provided a structured, orderly, safe, and respectful environment for students. • Demonstrated genuine care for all students' potential and abilities. • Developed accommodation strategies for students. • Exhibited excellent communication skills. • Exhibited good conflict management skills.
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