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Work Background
VarianSenior Product Marketing Manager
May. 2022 - Jan. 2025United States• Directed the international upgrade strategy for advanced radiotherapy systems, focusing on a segmented global installed base. • Developed a low-cost upgrade strategy specifically tailored for the LATAM market. • Led product phase-out efforts with a comprehensive MLR-compliant communication strategy and sales toolkit for distributor teams. • Championed customer-sourced innovation through an interactive idea submission platform, integrating feedback into long-range product planning.
Siemens HealthineersProduct Manager – Partner Management / Key Account Manager
Nov. 2015 - Mar. 2022Mountain View, CAManage Business Partner relationships and strategic development projects.
• Planned and facilitated partner executive business meetings, Voice-of-customer pre-clinical events, Trade shows NDA visits with KOL customers and business partners • Led automated ultrasound catheter testing project which reduced testing time and increased capacity in ultrasound catheter manufacturing by 50%.
• Defined Digital Communications protocol which enables Ultrasound catheter images to be streamed to Biosense Webster Carto 3 Mapping system in real-time via LAN connection.
• Catheter Sales Liaison for 4D ICE Clinical / Sales Team. Managed catheter Demo / Collaboration inventory. • Recruited EP and structure heart physicians to participate in Ultrasound catheter procedure usability study. The study provided R&D customer design input for next generation ultrasound catheter.
• Directed compatibility testing for ultrasound system software releases so customers can use the latest software when connecting to mapping system.
• Leader of artificial intelligence (AI) project which generates 3D cardiac images of the heart for electrophysiology procedures. Facilitated data mining from customers globally.
Siemens HealthineersKey Account Manager
Nov. 2015 - Mar. 2022Mountain View, CAManage Business Partner relationships and strategic development projects.
• Planned and facilitated partner executive business meetings, Voice-of-customer pre-clinical events, Trade shows NDA visits with KOL customers and business partners • Led automated ultrasound catheter testing project which reduced testing time and increased capacity in ultrasound catheter manufacturing by 50%.
• Defined Digital Communications protocol which enables Ultrasound catheter images to be streamed to Biosense Webster Carto 3 Mapping system in real-time via LAN connection.
• Catheter Sales Liaison for 4D ICE Clinical / Sales Team. Managed catheter Demo / Collaboration inventory. • Recruited EP and structure heart physicians to participate in Ultrasound catheter procedure usability study. The study provided R&D customer design input for next generation ultrasound catheter.
• Directed compatibility testing for ultrasound system software releases so customers can use the latest software when connecting to mapping system.
• Leader of artificial intelligence (AI) project which generates 3D cardiac images of the heart for electrophysiology procedures. Facilitated data mining from customers globally.
Biosense WebsterProduct Marketing Manager
Feb. 2013 - Nov. 2015Diamond Bar, California, United StatesProduct manager of diagnostic and ultrasound catheter reprocessing business. • Led Project Team and Collaborated with R&D to implement certified performance reprocessed ultrasound catheter product portfolio. • Conducted market analysis to define positioning for Sound Choice Reprocessed Catheter offering, enabling rapid adoption in competitive markets.
• Led downstream launch campaign for SoundStar eco 8F Ultrasound Catheter, achieving $80M+ in first-year sales. • Created launch materials for Sound Choice sales training. Commercialization Team leader during first phase of launch and Conducted Launch Training. Sales in excess of $15M.
IEnjoy TechnolgiesNew Product Introduction Manager
Oct. 2011 - Jan. 2013Irvine, CAProduct Manager for startup health and wellness company. Manager of product marketing, product development and corporate communications. Project Manager for 510K for TENS and EMS product for pain.
• Developed marketing collateral materials, product launch, product pricing strategy, press releases, product data sheets, brochures and instructions for use.
• Managed TENS/EMS 510K project; drove KOL researchers to complete IRB research, R&D testing and completed draft submittal for third party review.
Toshiba America Medical SystemsTraining Manager
Mar. 2007 - Aug. 2011Irvine, CAManaged world-class service training center that conducts training for 500 service engineers and 150 BIOMED customers annually. Managed staff of 16 field-based instructors. • Developed and implemented procedure-based training project for Vascular X-ray and MRI courses for service engineers, sales and clinical support specialists delivered via iPad.
• Managed $5M training center expansion project that was completed on schedule and under budget. • Directed $9M of imaging equipment and Ultrasound loaner inventory.
• Led LMS software upgrade project through feasibility, validation, verification, and implementation to 1400 users. Created web portal for training which provided ease of access of training materials.
Advanced Sterilization ProductsProduct Support and Training Manager - ADVANCED STERILIZATION PRODUCTS
Jan. 2002 - Mar. 2007Irvine, CASupport leader for global service division supported new product development and product improvement projects. • Core and Commercialization team member for Technical Service on STERRAD® 100NX Sterilizer. Designed a service implementation plan, including milestones and resources.
• Developed China Service Business, which included initial product launch, service contract development and training with the Greater China Service Team. • Created Training Materials for STERRAD 200 Sterilizer and STERRAD NX Sterilizer Systems. Planned and conducted service training for STERRAD NX Sterilizer globally.
• Led training programs that meet the ISO 9001/GMP requirements, which measure the technical competence of Field Engineers and hospital Biomedical Engineers.
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