OSGStrategic Design and Art Direction
Aug. 2015 - Jun. 2025Greater Chicago AreaAs the Senior Creative Lead, I am passionate about conceptualizing, designing, and delivering strategic creative solutions for integrated customer-facing campaigns, event experiences, corporate communications, web, social, direct response, collateral, and more. I play a critical role in strengthening client brands and driving customer engagement through marketing touch points. • Graphic design, art direction, and creative direction • Partner with account and client marketing teams to ensure objectives and quality standards are met • Assist with the development of the creative brief and project direction • Drive client’s brand and product awareness through consumer touch points • Print design: omni channel campaigns, direct response, collateral, OOH, trade shows, and more • Digital design: multi-platform, social media, emails, display ads, websites, user interfaces, dashboards, and more • Movement: direct junior designers for concept, design, and animation for client’s social storytelling • Develop content and write copy for print and digital channels • Provide paper, color, and printing guidance along with live press-check as needed • Provide user experience insights and improvements to clients and the OSG product team • Collaborate with OSG marketing and sales teams • Support OSG product team; journey mapping, mood boards, infographics, and design • Provide UX/UI/Dashboard strategy and design as needed • Champion strength of ideas in presentations • Mentor internal and external creative resources • Assist CD with performance reviews • Assign and mentor designers and writers for both client and OSG marketing projects • Ensure assets and server organization are maintained