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Work Background
SEO & Digital Marketing Expert
B2B & B2C IndustriesSEO & Digital Marketing Expert
Oct. 2024United StatesAchievements: * Audience Growth: Increased LinkedIn followers by 2,000 within three months through optimized content strategies and active community engagement, improving brand reach and visibility. * Website Optimization: Led a website migration from a hardcoded platform to Webflow, enhancing usability, scalability, and SEO performance for long-term growth. * Search Visibility: Boosted search rankings and user engagement for multiple clients by conducting comprehensive SEO and CRO audits and implementing technical fixes. * Content Impact: Produced high-performing blog content aligned with data-driven keyword strategies, significantly increasing organic traffic and client brand awareness. Key Responsibilities: β€’ Conducted detailed SEO and CRO audits to evaluate technical performance, user experience, content quality, and conversion opportunities, delivering actionable insights to clients. β€’ Designed and executed keyword strategies, on-page optimizations, and blog content creation for WordPress, custom-coded platforms, and Webflow sites to enhance search visibility. β€’ Collaborated with technical teams to address indexing challenges, optimize sitemaps, update robots.txt files, and implement technical SEO solutions, ensuring site health and performance. β€’ Developed comprehensive content strategies by mapping new pages, creating frameworks for design teams, and aligning content with client business objectives. β€’ Managed LinkedIn optimization initiatives, including creating strategic content calendars, overseeing visual asset production, and delivering analytics reports with performance insights. β€’ Provided performance reporting and analytics, highlighting traffic growth, engagement trends, and keyword rankings to inform and refine marketing strategies.
SEO and Digital Marketing Manager
Various CompaniesSEO and Digital Marketing Manager
Oct. 2019 - Oct. 2023Costa Rica, United States and DubaiKey Achievements * Strategic Growth: * Boosted website performance, achieving an 8% increase in Domain Authority, 66% growth in Trust Flow, and a 22% rise in website traffic. * Improved search visibility with a 50% increase in keyword rankings and a 25% growth in ranked keywords, driving targeted organic traffic. * Operational Excellence: * Reduced page load time by 5 seconds, enhancing site speed, user experience, and engagement. * Delivered over 140 high-quality monthly backlinks, leading to a 25% increase in key-page organic traffic. * Successfully managed a $30,000 monthly budget, ensuring ROI while maintaining compliance across 90+ websites. *Relaunch Success: * Oversaw the relaunch of Bookmakersreview.com, modernizing the platform and achieving a 209% increase in organic traffic. Key Responsibilities - Conducted comprehensive SEO site audits, including keyword research, competitor analysis, and performance tracking, to inform strategic decisions. - Directed and optimized link-building efforts, leading a team of 7–10 link builders and coordinating with freelance writers to produce high-quality, SEO-driven content. - Developed and implemented advanced technical SEO solutions, such as structured data markup, canonical tags, redirects, and URL optimization. - Managed and executed content strategies, optimizing site architecture and on-page elements to align with SEO best practices. - Collaborated with cross-functional teams (developers, content creators, marketing specialists) to align SEO strategies with broader business goals and marketing initiatives. - Designed and executed backlink strategies, monitored guest post indexation, and ensured adherence to SEO best practices. - Led marketing projects across content creation, social media, email campaigns, video production, and technical SEO, ensuring timely delivery and measurable results.

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