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B2B & B2C IndustriesSEO & Digital Marketing Expert
Oct. 2024United StatesAchievements: * Audience Growth: Increased LinkedIn followers by 2,000 within three months through optimized content strategies and active community engagement, improving brand reach and visibility. * Website Optimization: Led a website migration from a hardcoded platform to Webflow, enhancing usability, scalability, and SEO performance for long-term growth. * Search Visibility: Boosted search rankings and user engagement for multiple clients by conducting comprehensive SEO and CRO audits and implementing technical fixes. * Content Impact: Produced high-performing blog content aligned with data-driven keyword strategies, significantly increasing organic traffic and client brand awareness. Key Responsibilities: • Conducted detailed SEO and CRO audits to evaluate technical performance, user experience, content quality, and conversion opportunities, delivering actionable insights to clients. • Designed and executed keyword strategies, on-page optimizations, and blog content creation for WordPress, custom-coded platforms, and Webflow sites to enhance search visibility. • Collaborated with technical teams to address indexing challenges, optimize sitemaps, update robots.txt files, and implement technical SEO solutions, ensuring site health and performance. • Developed comprehensive content strategies by mapping new pages, creating frameworks for design teams, and aligning content with client business objectives. • Managed LinkedIn optimization initiatives, including creating strategic content calendars, overseeing visual asset production, and delivering analytics reports with performance insights. • Provided performance reporting and analytics, highlighting traffic growth, engagement trends, and keyword rankings to inform and refine marketing strategies.
Various CompaniesSEO and Digital Marketing Manager
Oct. 2019 - Oct. 2023Costa Rica, United States and DubaiKey Achievements
* Strategic Growth: * Boosted website performance, achieving an 8% increase in Domain Authority, 66% growth in Trust Flow, and a 22% rise in website traffic. * Improved search visibility with a 50% increase in keyword rankings and a 25% growth in ranked keywords, driving targeted organic traffic. * Operational Excellence: * Reduced page load time by 5 seconds, enhancing site speed, user experience, and engagement. * Delivered over 140 high-quality monthly backlinks, leading to a 25% increase in key-page organic traffic. * Successfully managed a $30,000 monthly budget, ensuring ROI while maintaining compliance across 90+ websites. *Relaunch Success: * Oversaw the relaunch of Bookmakersreview.com, modernizing the platform and achieving a 209% increase in organic traffic. Key Responsibilities
- Conducted comprehensive SEO site audits, including keyword research, competitor analysis, and performance tracking, to inform strategic decisions.
- Directed and optimized link-building efforts, leading a team of 7–10 link builders and coordinating with freelance writers to produce high-quality, SEO-driven content.
- Developed and implemented advanced technical SEO solutions, such as structured data markup, canonical tags, redirects, and URL optimization.
- Managed and executed content strategies, optimizing site architecture and on-page elements to align with SEO best practices.
- Collaborated with cross-functional teams (developers, content creators, marketing specialists) to align SEO strategies with broader business goals and marketing initiatives.
- Designed and executed backlink strategies, monitored guest post indexation, and ensured adherence to SEO best practices.
- Led marketing projects across content creation, social media, email campaigns, video production, and technical SEO, ensuring timely delivery and measurable results.
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