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Work Background
Digital Medicine Society (DiMe)Chief Communications & Marketing Officer
Jul. 2024Strategic Communications and Marketing Planning:
- Develop and execute comprehensive communications and marketing strategies to support organizational goals.
- Develop and execute organizational-level campaigns across various channels, including digital, social media, print, and events.
- Align messaging with corporate objectives, ensuring consistency across all communications and marketing channels.
- Monitor industry trends, consumer behavior, and competitor activities to adapt strategies accordingly. Brand Management:
- Safeguard and enhance the organization's brand reputation.
- Develop brand guidelines and ensure adherence across all communication and marketing materials.
- Oversee the creation of compelling and consistent brand messaging. Media Relations:
- Oversee the development of press releases, media kits, and other materials to communicate organizational news, product launches, and achievements.
- Prepare spokespeople for media engagements, including interviews and press conferences. Crisis Management:
- Develop and implement crisis communication plans to mitigate reputational risks.
- Act as a spokesperson during crises, providing timely and accurate information to internal and external stakeholders.
- Coordinate with legal, HR, and executive teams to manage sensitive issues.
Digital and Social Media Strategy Oversight:
- Oversee the organization's digital presence, including websites, social media platforms, email marketing, and online advertising.
- Monitor online conversations and sentiment, responding appropriately to maintain brand reputation.
- Analyze marketing metrics and KPIs to assess campaign effectiveness and optimize performance.
Digital Medicine Society (DiMe)Vice President of Communications
Jan. 2023 - Jul. 2024
Digital Medicine Society (DiMe)Director Of Communications
Feb. 2022 - Jan. 2023
Clinical Trials Transformation Initiative (CTTI)Strategic Communications Manager
Jul. 2017 - Jan. 2022Raleigh-Durham, North Carolina Area- Created and executed CTTI’s first-ever strategic communications plan to drive awareness and adoption of the organization and its work; ongoing, revisit and revise to align with organizational efforts and the Transforming Trials 2030 vision.
- Co-lead with CTTI leadership on high-level activities including grant submissions and annual reports, budget reports and justifications, and Executive Committee communications. - Oversee all CTTI communications and engagement (C+E) projects, channels, events, media relations, and special projects including a new executive director announcement, a website rebuild, 10-year anniversary celebration, and multiple successful COVID-19 efforts.
- Build and maintain relationships across CTTI, Duke/DCRI, the FDA, member organizations, and many other key audience groups.
- Since 2017, CTTI’s web traffic has increased more than 23%, resource downloads have grown by 57%, member meeting attendance has increased by 12.5%, and public webinar attendance has grown by 57%, among other accomplishments.
- Liaise between leadership, project managers, project team members, designers, and writers to conceptualize and execute C+E projects on time and on budget.
- Write and edit numerous C+E materials, including press releases, talking points, letters from the director, bylines, blogs, and more.
- Manage a team of six C+E professionals and numerous external vendors.
Dana-Farber Cancer InstituteAssociate Director of Development Communications
Jun. 2016 - Jun. 2017Greater Boston Area
Dana-Farber Cancer InstituteAssociate Director of Development Communications
Nov. 2013 - Jun. 2016Greater Boston Area- Created marketing campaigns and major communications projects that helped raise more than
$220 million for Dana-Farber, annually.
- Provided senior-level marketing and advertising strategy to business units; developed plans and materials to help them meet and exceed their revenue goals.
- Liaised between senior management, design, online marketing, social media, production, and PR teams to conceptualize and execute projects on time and on budget.
- Coordinated the publicity and recognition of all gifts of $1 million or more to Dana-Farber.
- Wrote and edited numerous marketing materials, including view books, brochures, one-pagers, e-mails, website pages, donor stories, videos, event materials, and blogs.
- Served on the Development Communications and Online Marketing senior leadership team, working to build and enhance the entire team’s skill set, efficiency, and success.
- Managed an associate director and account manager
TripAdvisorPR Consultant
Jan. 2013 - Mar. 2013Newton, MA• Provided strategic and tactical PR support for TripAdvisor for Business, the company’s B2B division
• Helped coordinate and launch TripBarometer, the world’s largest survey of travelers and hotel owners; developed the global media strategy and supported the creation of media materials and infographic
• Conceptualized and created a new internal PR hub for the global team
• Conducted day-to-day writing, media relations and integrated marketing activities
World Society for the Protection of AnimalsCommunications Manager
Feb. 2010 - Oct. 2012Boston, MA• Developed and executed WSPA USA’s communications strategy, including: brand, digital, media, campaigning and internal communications efforts
• Coordinated with U.S. and international colleagues on global campaign strategy, messaging and communications material creation
• Selected as the global communications lead for the organization’s disaster management program
• Led integration of U.S. communications, campaigns, fundraising and marketing messaging on all web, social media and e-communications • Conducted all media relations; increased coverage by 200%+, year over year, including key hits in: National Geographic, CNN, USA Today and the Associated Press
• Wrote and edited press releases, web stories, marketing materials and e-communications
• Oversaw WSPA USA’s Facebook, Twitter and YouTube channels
• Managed a team of three communications professionals
Lois Paul and PartnersSenior Account Representative
Jan. 2005 - Feb. 2010Woburn, MA• Managed communications activities for more than 12 healthcare and high-tech clients
• Developed and executed strategic PR plans around key client milestones including: company launches, corporate rebranding, product launches, IPO filings and trade shows
• Wrote numerous press releases, bylines, case studies, blogs and media pitches
• Secured client coverage in leading business and trade publications, including Forbes, BusinessWeek and the Boston Business Journal
• Oversaw awards, speaking and product reviews programs
• Trained and managed junior team members
• Participated in new business research and pitches
The Brechner Center for Freedom of InformationEditor
Jan. 2003 - Nov. 2004Gainesville, FL• Researched and wrote stories on FOI and Florida Sunshine Law issues • Proactively contacted lawyers and law experts for article contributions • Coordinated monthly newsletter editing, production and mailing process
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