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Work Background
Westpac New ZealandContent Designer
Sep. 2022
Westpac New ZealandInternal Communications Specialist (Digital)
Jun. 2017 - Dec. 2022Auckland, New Zealand• Creating content for our people (articles, videos, podcasts, social posts)
• Managing our intranet (Sharepoint online sites, Stream, Yammer)
• End to end video productions (storyboarding, scripting, filming, post production)
• Digital Screens (skills: Adobe PS, Illustrator, Indesign) • Stakeholder management • Analytics reports • Creating great user experiences • Project Management
University of AucklandInternational Communications and Liaison Officer
Nov. 2016 - Jun. 2017• Managing production of 64 page prospectus: managing 40+ stakeholders, organising photoshoots
• Writing strategic and engaging online content
• Searching for students who have great stories to share
• Managing external design agencies
• Managing print ads • EDM creation via Mailchimp & Oracle Service Cloud • Creating student handbooks • Managing UoA’s brand internationally • Media management
MicrosoftActing Senior Editor/Editor
Jul. 2014 - Nov. 2016Having a great news sense and writing, coordinating and managing content on the MSN site. Keeping track of competitor sites and viral stories. Liaising with other MSN staff globally to get the best content. Managing channels for the MSN site including the Edge browser and social media channels (Facebook/Twitter) Successfully increasing traffic (PVs/UVs) to the site by implementing a dynamic Facebook and Edge strategy. Keeping track of PVs/UVs/video starts and other key metrics on a daily/weekly basis. Working to increase CTR on a daily basis.
Meeting with and managing content partners.
Documenting processes, writing training guides and training new staff.
Fletcher BuildingContent Producer
Mar. 2014 - Jun. 2014AucklandPart of the Group Intranet Project Team
Stakeholder management
Internal Communications
Creating content for the revamped intranet
Yahoo! New ZealandWeekend Editor
Dec. 2012 - Feb. 2014New ZealandUsing CMSes (Voodoo, Kingfisher) to keep the Yahoo! New Zealand frontpage updated
Ensuring that content on the site is exciting
Writing and publishing breaking news stories Creating photo galleries/news quizzes
Keeping social media sites updated
In Vivo CommunicationsMedical Writer
Jun. 2011 - Oct. 2012Auckland, New ZealandProviding and creating strategic medical education for doctors and healthcare professionals (newsletters, posters, EDMs) Creating e-learning courses for on a variety of topicsfor continuing professional development (CPD) Online content management (Wordpress/Drupal/Moodle)
Using Lectora
SEO
Reporting on analytics
Health Promotion BoardSenior Executive, Resource Development
Mar. 2009 - May. 2011Developing and managing nationwide integrated communications campaigns
Working closely with advertising and public relations agencies
Project management
Internal stakeholder management
Managing publications (print and online)
Delivering campaigns on time and on budget
Analysing data to measure effectiveness and success of campaigns
Singapore Press HoldingsTemporary Journalist
Sep. 2008 - Feb. 2009Interviewed people from all walks of life to create interesting stories for The Straits Times/The Sunday Times, Singapore's largest circulating English daily.
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