Mondelēz InternationalJunior Manager Consumer Insights & Strategy Information Systems Mexico
Sep. 2005 - Dec. 2008Responsible for across all of Kraft Categories (PBs, Biscuits, Cheese, DPDs), Syndicated studies management (Nielsen), Advertising and Usage Tracking management, Advertising performance diagnosis. Price strategy assessment. Business assessment on a quarterly basis. Additionally, delivered Macro-trends research, Modeling & Analytics (M&A) Champion addressing marketing mix opportunities to grow business. Led Consumer Response (01-800) addressing manufacturing quality indicators and supporting consumer promotions.