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Work Background
FP7 McCannContent Manager
Apr. 2023Dubai, United Arab Emirates- Planned the launch of the Saudi MEGA-project Riyadh Air across all digital
channels, from strategy preparation to execution.
- Managed a team of 16 during Riyadh Air's major trade show participation at the
Dubai and Paris Airshows.
- Handled creative and production planning for the launch of major partnerships for
my clients, including collaborations with renowned brands like Arsenal, Atlético
Madrid, and Lucid Motors.
- Strategized the planning and execution of several major digital brand campaigns
such as Sobha Realty’s The Art of the Detail, arsenal partnership upgrade, or Riyadh
Airs Future Takes Flight launch, Riyadh Fly Over, and Livery reveals.
- Integrated digital analytics as a functional tool to enhance Sobha's content and
develop effective campaign strategies and ongoing content.
- Developed a comprehensive 2024 social media strategy for Sobha, Riyadh Air, and
Dubai Duty Free, implementing unique social tools and cadences aimed at
achieving each brand's KPI goals.
- Lead and maintained high level communiction with clients to manage expectations,
develop stratigic plans, and form general strong relations to stregthen the longevity
of the partnership
PostpaySenior Marketing Executive
Aug. 2020 - Apr. 2023Dubai, United Arab Emirates- Planned and executed the 360 launch of the first regional digital BNPL card "the postpay card". From creative strategy, coordinating production, and launching on both online and offline channels. the launch included but was not limited to social media, OOH, PR, & performance.
- Organized postpay branding & rebranding of over 200+ partnered merchant stores both online & in-store, to educate their audience about our payment methods. - Structured & implemented standard operating systems to coordinate and manage all partnered merchants' marketing requests across all postpay paid & owned channels
- Secured, planned, & executed postpay exhibitions at leading regional payment & tech events such as SeamlessME & Gitex
- Initiated the launch of 50+ digital campaigns promoting our brand as well as launching newly partnered brands on our channels. - Managed marketing communications and account management with the entirety of postpay partnered brands.
- Negotiated brand collaborations with over 50+ partners. Including initiatives such as exclusive deals campaigns, co-funded brand awareness campaigns, and collaborative content shoots. - Developed Postpays brand identity from the ground up during the early launch of the service.
- Managed the PR launch of several key events. The postpay card, Peacefull partnership, Afterpay funding, Alshaya partnership, CBD partnership, MAF partnership, Namshi partnership, launch in KSA.
Z7 CommunicationsDigital Marketing Executive
Dec. 2019 - Aug. 2020Dubai, United Arab Emirates• Creating and proposing strategies for a variety of different brands.
• Community management .
• Copy writing & post curation for several different brands.
• Understanding and aiding in the complexities of photo shoots
• Organizing and executing tasks in a timely manner without hesitation or confusion in the format expected at Z7.
• Preforming analytics on campaigns and conducting strategies based on research
FLC Group - Marketing, Events, Models, DigitalMarketing Executive
Jun. 2019 - Nov. 2019Dubai, United Arab Emirates• Generate, edit, publish daily content for social media accounts through monthly calendars.
• Monthly social media reporting as well as competitor research reports.
• Setting up and optimizing company pages within each social media platform
• Influencer research and reporting based on client requests.
• Event coverage and minor planning.
• Drafting campaign proposals and post campaign reports per client.
Astra Advertising LLCMarketing Executive
Apr. 2018 - May. 2019Dubai, United Arab Emirates- Coordinated marketing campaigns from conception to execution - Managed on-site campaign events - Organized in-house content shoots - Developed SEO campaign for internal use placing us in the top 3 position for our selected keywords
- Managed budgets for represented clients
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