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Work Background
InnoCSR Co. Ltd.MarCom Specialist
Dec. 2023Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia• Lead marketing and communication activities for InnoCSR's Good Bricks System, promoting eco-friendly alternatives in the construction industry. Delivering investor updates, press releases, website content.
• Develop and executed strategies to raise the profile of the flagship innovation, driving awareness and adoption in markets in South Asia.
• Collaborated with cross-functional teams to ensure successful implementation and communication of the green brick manufacturing technology.
FreelanceCommunications Consultant
Nov. 2023
Self-employedHolistic Health Coach & Employee Wellbeing
Jul. 2023
World Organization of the Scout Movement (WOSM)Communications Specialist, Humanitarian Response
Apr. 2022 - Aug. 2023• Developed communication strategy and materials for UNICEF and World Scouting's partnership to support Ukrainian refugees and internally displaced persons.
• Led communications and media for events, writing content for various audiences, and training on-ground teams with content gathering and branding.
• Collaborated with cross-functional teams to capture the efforts of a youth-led humanitarian response, while training youth on using their voices and telling their stories.
World Organization of the Scout Movement (WOSM)Media & Content Development Manager
Mar. 2019 - Dec. 2021Kuala Lumpur, Malaysia• Developed external communications and content strategy for creative campaigns and storytelling around international days of action, new partnerships, and youth programs.
• Led content creation team of video production and social media accounts to enhance the coverage of Scouting programs and non-formal education.
• Managed the global communication portfolio of the "Scouts for SDGs" program, training and working closely with regional communication and media teams across six regions.
OgilvyPR Account Manager
Aug. 2018 - Feb. 2019Jordan
Action Against Hunger - Middle EastRegional Communication Advisor
Apr. 2017 - Jan. 2018Amman, Jordan• Developed Regional Communication & Media Strategy for eight countries in the Middle East, focusing on crises in Yemen, Syria, and Iraq.
• Increased visibility of Action Against Hunger brand through written content and media coverage, ensuring donor compliance.
• Conducted Communications Training for country offices in the Middle East to raise the profile of ACF’s humanitarian programs.
UNDPCommunications & Donor Reporting Specialist
Aug. 2016 - Jul. 2017Basrah, Iraq• Developed quarterly reports and communications content for private donor, Royal Dutch Shell, including fact sheets, case studies, and social media content.
• Supported proposal writing and managed economic empowerment project funded by Royal Dutch Shell.
• Collaborated with Oil & Gas Committee, Iraqi government entities, and civil society to increase employment opportunities for women and youth.
• Trained the National Oil & Gas Committee on implementing a new communications strategy.
Save the Children InternationalHumanitarian Communications & Media Manager
Mar. 2015 - May. 2016Kurdistan, Iraq• Developed Communication & Media Strategy for Save the Children's Iraq country office to showcase response to IDP and Syrian refugee crises.
• Collaborated with advocacy teams on global and regional campaigns, focusing on girls' education in Iraq, including crafting campaign plans and messages.
• Served as the media spokesperson for Save the Children Iraq, conducting interviews with refugee children and families for impact stories and global fundraising appeals.
Save the Children InternationalInformation and Communication Officer
Sep. 2012 - Apr. 2015Jordan• Developed impactful social media and website content highlighting the positive outcomes of programmes for Syrian refugee children and families.
• Produced various communication materials such as case studies, blogs, and newsletters to engage stakeholders and donors.
• Contributed to donor reports for major organizations like USAID, ECHO, and DFID.
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