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Work Background
Content strategist and copywriter
Brand Zoo Associates, LLCContent strategist and copywriter
Nov. 2016Brand Zoo Associates is a brand strategy firm focused on delivering impactful brand ideas, stories and design.
Marketing and content strategist, writer
robertschettino.comMarketing and content strategist, writer
Apr. 2016Santa Cruz, California, United StatesRobert Schettino helps enterprise technology companies communicate value and differentiation.
Vice President of Marketing
Pramata CorporationVice President of Marketing
Jul. 2014 - Jun. 2016San Francisco Bay AreaLed marketing initiatives for the software analytics company, repositioning it from a provider of services for legal departments to provider of essential customer information for enterprise sales teams.
Principal
robert schettino marketing and communicationsPrincipal
May. 2007 - Jun. 2014San Francisco Bay AreaAs an advisor to software and content companies, helped clients surface their differentiated customer value proposition, and brought it to life in language for site copy, sales collateral and content for public relations and thought leadership programs.
CMO
BuzzLogicCMO
Jan. 2006 - Apr. 2007Led marketing, brand and communications for BuzzLogic, establishing the company as a leader in the then emerging category of social media analytics.
Vice President, Corporate Communications
HyperionVice President, Corporate Communications
Apr. 2001 - Jan. 2006Led corporate marketing and communications for the enterprise software innovator. As part of the turnaround team, helped revive and reinvent the company, fueling growth from $480 million to $750 million.
Senior Vice President
Ketchum Thomas Public RelationsSenior Vice President
Jan. 1995 - Apr. 2001Led Thomas Associates, and after it was acquired by Ketchum, Ketchum Thomas' work on behalf of Intuit. For more than five years drove and executed corporate, technical and small business software communications initiatives, and grew the account to become the largest in Ketchum's technology practice.

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