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Work Background
Inner Sanctum Sports ManagementCo-Founder & Director
May. 2024Brisbane & Gold CoastInner Sanctum Sports Management is dedicated to empowering female athletes to reach their full potential beyond the playing field. Our mission is to provide comprehensive support from contract management through nurturing talent and securing equitable opportunities and recognition.
News Corp AustraliaGeneral Manager, Client Product & Planning
Aug. 2021 - Jul. 2024Brisbane, Queensland, AustraliaResponsible for product strategy, development and planning for the Property Network which includes portfolio management and performance (Revenue responsibility $40M). I am also responsible for the enterprise-wide Network Programming and Planning division, which aligns the client product offerings from all categories that involve editorial and commercial agendas (Revenue responsibility $60M). This extends to the responsibility of News Corp's product catalogue and the product prioritisation and lifecycle management. Across both key responsibilities, the role requires the development and implementation of strategies to increase sales and profitability. This includes monitoring financial performance, budget setting, and control expenses to provide financial stability and long-term organizational growth for product-related initiatives.
News Corp AustraliaGeneral Manager, Newsamp
Jun. 2019 - May. 2020Brisbane, Queensland, AustraliaResponsible for developing strategic, innovative and bespoke integrated client brand campaigns. Which also included the activation/implementation of campaigns across the News Corp network and external environments. Also led the negotiation of all commercial sponsorships with which News Corp's brands were aligned and oversaw the implementation and activation of sponsorship benefits. The role required the formulation of policies and procedures to streamline operations to ensure efficiencies and cost to serve. With this team I led a team of 35 people which required employee management: instilling high-performance culture and processes, team member reviews, goal setting and mentoring.
The Courier-Mail Childrens FundBoard Member
Mar. 2019Brisbane, Queensland, Australia
News Corp AustraliaHead of Newsamp
Sep. 2018 - Jun. 2019Brisbane, Queensland, AustraliaNewsamp is a division within News Corp that overseas the development and execution of client solutions. Such solutions are considered beyond the basic print and digital needs, and is regarded as being integrated solutions across content, marketing, editorial and products underpinned by strategy, research and insights. This is delivered through the marketing expertise, product & industry specialisation within the team. The role oversees various teams that include: - Client Solutions (knowledge & innovation) - Strategy, Research & Insights - Creative Services - Product - Trade Marketing (Brand) - Commercial Sponsorship In essence Newsamp develops strategic, innovated and collaborative partnerships to amplify revenue in collaboration with sales. *Title change from Head of Client Solutions.
News Corp AustraliaHead of Client Solutions
Feb. 2018 - Sep. 2018Brisbane, Queensland, AustraliaLead a team responsible for developing cross-platform end to end integrated marketing solutions for advertising clients. Our solutions are custom-built for each business challenge across print & digital and underpinned by insight & research with a strategic direction which is amplified across our network to targeted audience groups. Earning the right to be the primary media and marketing partner of our clients.
News Corp AustraliaHead of Commercial Partnerships
Jan. 2016 - Jan. 2018Brisbane, Queensland, Australia
News Corp AustraliaMarketing Manager - Partnerships & Events
Jan. 2011 - Dec. 2015Brisbane, Queensland, Australia
CILTASponsorship & Marketing Manager
Jan. 2009 - Jan. 2011Brisbane, Queensland, AustraliaInitiated the build of the CILTA association in Australia which oversaw the management, development and execution of corporate sponsorships, membership services, events, marketing and communication, PR and industry governance. Created company brand messaging, collateral materials, promotional strategies, and product commercialization.
Queensland Rugby Union (Queensland Reds)Sponsorship & Market Activations Manager
Jan. 2005 - Jan. 2009Brisbane, Queensland, AustraliaAccountable for the implementation and management of customer partnerships, brand/marketing strategies across QRU’s organisational verticals with the underlying focus of achieving and supporting the growth of the sport in QLD. Key focus:
- Development & Implementation of strategic brand plans.
- Development of Client Servicing and Joint Business Plans for potential and current sponsors to ensure ROI for each client and building a stronger, tangible partnerships. - Development and execution of advertising, PR and promotional programs.
- Plan and communicate all marketing and leveraging programs and events for company stakeholders.
Queensland Rugby Union (Queensland Reds)Community Rugby Manager
Jan. 2003 - Jan. 2005Brisbane, Queensland, AustraliaManaged the operational and administrative tasks across all QLD Rugby affiliates to execute the high performing playing structure for 53,000 players within the state. The role involved strategic planning, governing body & State Government funding applications and distribution, budgeting, policies and procedure planning, governance, tournament regulations and relationship management with affiliates and local council/government and commercial partners.
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