ZondaCommunications Manager
Apr. 2023 - Jan. 2025Austin, Texas Metropolitan AreaSteered the growth of digital communities and enhanced brand visibility through strategic social media campaigns and innovative content initiatives. Partnered with cross-functional teams to deliver measurable success, aligning efforts with organizational objectives and audience engagement goals. Increased Facebook and Instagram reach and engagement, driving audience growth by 7.2% and impressions by 8.6%, using audience-centric and trend-driven strategies. Amplified YouTube’s subscriber base by 66.1%, boosted engagement rates by 278.3%, and achieved a remarkable 6,328.2% increase in video views through impactful storytelling and platform optimization. Secured a 136.3% surge in paid impressions, a 14,055.6% jump in engagement metrics, and a 13,906.3% rise in link clicks by deploying precision-targeted advertising and data-driven content boosts. Facilitated seamless collaboration with marketing, creative, and leadership teams to execute cohesive, high-impact social media initiatives that reinforced brand messaging and met strategic objectives. Conceptualized and implemented diverse content formats, from compelling video narratives to promotional campaigns, ensuring consistent audience growth and engagement across platforms. Leveraged market insights and analytics to anticipate trends, adopt innovative strategies, and optimize both organic andpaid content performance for sustained success.