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Work Background
ZondaCommunications Manager
Apr. 2023 - Jan. 2025Austin, Texas Metropolitan AreaSteered the growth of digital communities and enhanced brand visibility through strategic social media campaigns and innovative content initiatives. Partnered with cross-functional teams to deliver measurable success, aligning efforts with organizational objectives and audience engagement goals. Increased Facebook and Instagram reach and engagement, driving audience growth by 7.2% and impressions by 8.6%, using audience-centric and trend-driven strategies. Amplified YouTube’s subscriber base by 66.1%, boosted engagement rates by 278.3%, and achieved a remarkable 6,328.2% increase in video views through impactful storytelling and platform optimization. Secured a 136.3% surge in paid impressions, a 14,055.6% jump in engagement metrics, and a 13,906.3% rise in link clicks by deploying precision-targeted advertising and data-driven content boosts. Facilitated seamless collaboration with marketing, creative, and leadership teams to execute cohesive, high-impact social media initiatives that reinforced brand messaging and met strategic objectives. Conceptualized and implemented diverse content formats, from compelling video narratives to promotional campaigns, ensuring consistent audience growth and engagement across platforms. Leveraged market insights and analytics to anticipate trends, adopt innovative strategies, and optimize both organic andpaid content performance for sustained success.
The A List at Ashby StaffingSocial Media Manager
Jan. 2023 - Jul. 2023Austin, Texas, United StatesExecuted a results-driven social media strategy that increased engagement and strengthened brand presence across multiple platforms by: Developing and curating engaging content, including all written, video, and photo materials, ensuring consistency with the brand voice. Interacting with users and responding to messages, inquiries, and comments, fostering authentic connections and community growth. Monitoring social media channels for industry trends and leveraging insights to keep the brand relevant and engaging. Analyzing performance metrics and creating detailed reports to evaluate campaign success, optimize strategies, and drive continuous improvement.
Davilla Design and DevelopmentSocial Media Coordinator
Oct. 2021 - Jul. 2023Georgetown, Texas, United StatesDeveloped and executed a results-driven social media strategy that expanded the company’s online presence and enhanced user engagement by: Curating and producing engaging content across social media platforms, including written, video, and photo content, as well as live event coverage. Monitoring social media channels for industry trends and leveraging insights to inform content strategies and maintain brand relevance. Analyzing performance metrics and creating detailed reports to evaluate campaign success and drive continuous improvements. Interacting with users by responding to messages, inquiries, and comments, ensuring all communications aligned with the brand’s voice and values. Played a key role in delivering a positive user experience and strengthening the company’s connection with its online community.
Wick MarketingSocial Media Manager and Social Community Manager
May. 2021 - Sep. 2022Austin, Texas, United StatesDesigned and implemented high-impact social media strategies to amplify brand visibility and achieve client-specific objectives. Leveraged trend insights and analytics to optimize engagement, while collaborating across teams to deliver campaigns that consistently exceeded expectations. Spearheaded organic and paid social media initiatives, driving measurable improvements in audience growth, engagement, and conversion rates for diverse clients. Reimagined community management frameworks to foster authentic audience interactions, increase retention, and ensure alignment with evolving digital trends. Partnered with account management and executive leadership to craft and execute tailored campaigns, achieving performance metrics that surpassed client goals. Harnessed analytics to refine content strategies, optimize ad targeting, and deliver data-driven insights that elevated campaign effectiveness and ROI.
Emily Raiber MediaSocial Media Coordinator
Jan. 2019 - Mar. 2019Greater Los Angeles AreaDesigned and executed social media marketing campaigns for clients across diverse industries, including recruitment, commerce, and health & fitness, by: Utilizing social media marketing tools to create and optimize engaging content for maximum performance. Tailoring strategies to each industry’s unique needs, delivering customized campaigns that drove client success. Leveraging cross-industry insights to enhance campaign impact and achieve measurable results. Gaining hands-on experience in creating successful campaigns that met client goals and elevated brand presence across platforms.
Vin Di Bona ProductionsBrand Manager
Oct. 2017 - Oct. 2018Greater Los Angeles AreaDrove exceptional audience growth and brand engagement by crafting innovative content strategies and leveraging data-driven insights. Ensured the brand’s voice resonated with a global audience while adapting to emerging platform trends for sustained success. Grew Facebook subscribers from 14 million to 15 million through strategic curation of video content and optimization of posts to maximize performance and audience reach. Designed and executed a data-driven content scheduling framework, leading to significant improvements in audience engagement and overall platform visibility. Developed and delivered compelling copy and video content that strengthened audience loyalty, aligning seamlessly with the brand’s unique identity and tone. Monitored platform analytics and evolving trends, enabling agile adjustments to content strategies and maintaining relevance in a competitive digital space.
Pop KitchSocial Media Strategist
Nov. 2016 - May. 2017Greater Los Angeles AreaDeveloped and executed both paid and organic social media strategies to meet project objectives by: Creating and monitoring benchmarks to measure the success and impact of social media campaigns. Building and optimizing websites on Squarespace, ensuring a seamless user experience. Managing and regularly updating the company’s Facebook, Instagram, and Twitter pages with engaging content to drive audience interaction and increase social media presence. Utilizing data-driven insights to refine strategies and continuously improve campaign performance.
NBCUniversal Media, LLCNew Media Content Coordinator
Sep. 2015 - Mar. 2016Greater Los Angeles AreaCreated and implemented social media strategies to enhance productivity and digital presence by: Publishing content on company and partner websites, as well as across various social media platforms. Utilizing Akamai Content Delivery Network (CDN) services for operational tasks, including uploading diverse content to YouTube and managing content distribution on Google, MSN, Hulu, and AOL. Meeting SEO objectives to improve site rankings and drive organic traffic. Addressing technical issues and providing problem resolution to ensure seamless content delivery. Continuously optimizing strategies to align with search engine best practices and enhance online visibility.
i Love Dogs, IncSocial Media Writer
Jan. 2011 - Jul. 2014Torrance, CaliforniaSuccessfully implemented Facebook strategies that grew the page from 1,000 to over 520,000 likes by: Developing and executing high-impact social media campaigns across multiple Twitter and Facebook accounts. Creating and curating diverse content, including news articles, technical documents, press releases, advertising copy, and newsletters, to engage and inform audiences. Overseeing content strategy and editorial processes for two distinct websites, ensuring consistent, high-quality output. Generating unique content ideas, assigning stories, guiding design direction, and distributing email communications. Co-authored the eBook *Dog Days of Summer*, showcasing creativity and writing expertise, and contributing to its successful publication in August 2012.
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