Nicole Seibert - Sr. Project Manager,

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Work Background

Niketas Marketing AutomationPresident/CEO

May. 2012Spring Hill, FL• Created business at the behest of Thermo Fisher Scientific after they renewed my remote contract four times. • Ensure KPIs, training, and business objectives are met for every client, every time. • Developed roadmap for all clients, created support with leadership, stakeholders and users for technology stacks for data governance, software usage, integration, and measurement • Support clients’ Marketing Operations (primarily Eloqua) installation, deployment, integration, process change and campaign and program builds, custom programming, complex forms or emails and training. • Learned and deployed 3rd party tools: BlueKai, GetSmart, SnapApp, AEM integration with Eloqua, API + many more • Support clients Eloqua, Salesforce.com, Oracle CRM or NetSuite builds including, initial install, data management, integration, ROI and process definition – integrated MA with Salesforce 15+ times. Deployed NetSuite 7 times. I enjoy making complex processes simple through automation. • Project Managed NetSuite deployment and support project for 4 years. Developed software deployment and integration strategy roadmap, milestones, timeline in Asana and JIRA. Developed communication strategy with stakeholders ensuring clear goals align to waterfall or agile methodology. • Managed teams at Yantra, Experian, HPE, and Harte Hanks • Clients include: Yantra, Mastech Infotrellis, AIG, McAfee, Hewlett Packard Enterprise, Experian, Harte Hanks Consulting, Serene Consulting (Move.com), Meru Networking, InfiLaw, Riveron, Kjus, J. Hilburn, Agora Data, BullyMax, Cisco, Mphasis, BayRock, Poshmark, and Residents Medical

Thermo Fisher ScientificConsultant

Jun. 2011 - May. 2012Remote• Remotely Supported Thermo Fisher Scientific's transition of SID division split into CMD and CAD through Eloqua process, projects and facilitating technology acceptance, with contract renewed four times. • Completed over 120+ marketing projects and decreased Eloqua project build time by an average of 130% • Assigned as sole support for European projects and supported multi-language marketing projects • Designed customer interface and built cloud connectors and ESM in Eloqua for 20 local events with a minimum of 8 emails, 2 forms, ICM per language and ensuring data feed into CRM system was complete • Built multi-event plus multi-tracking/multi-inquiry forms • Design templates, integration, master data management and multi-language data set up for end-users • Learned and effectively utilized Teamsite and Agility

The Pedowitz GroupSenior Revenue Engineer

Jan. 2011 - May. 2011• Learned a new client a month working will all levels and skills sets while still supporting all previous client's Eloqua work assigned as Lead Developer • Built, designed and deployed complex-profiling and complex logical forms for entire website rebuild with Salesforce integration and customer support requirements supported. • Integrated Eloqua and Oracle CRM on Demand, even after advising client repeatedly that data management would be almost impossible and that key support between the systems is done via a hack. • Advised on Analytic Development project and found off-the shelf tool development lacking for such a venture.

AribaSr. Manager, Marketing Operations

Apr. 2010 - Dec. 2010Atlanta, GeorgiaAriba was the 3rd company I created on a cocktail napkin in 1991. I finally met one of the men again that I met on that night, Kevin Costello. While working at Ariba he reminded me that I didn't tell him why to build Ariba in the first place. • Deployed Marketing Automation, Eloqua, system globally while reporting to Director of North American Marketing • Created CRM plan with vision statement, email strategy, email process, POV on Lead Scoring and Deployment of Systems, and Marketing Automation SLAs • Developed budget and head count for Marketing Operations including Brand Research, Competitive Intelligence, Sales and Marketing Collateral System, Data Improvement (MDM) and Marketing Automation Deployment Globally • Built and Trained teams (direct reports and CA - USA, Europe and Asia teams) on Marketing Automation System • Worked closely with Sales teams to deploy CRM system integration, Lead Scoring, Prospect Profiler, and Campaign for Data Washing Machine (Ariba won EE11 award for my CWM) • Built RingLead-like program within Eloqua removing budgeted expenses from Marketing’s bottom line • Deployed 500+ emails and over 100 programs for B2B for various Sales teams and products. • Develop System Governance ensuring buy-in across regions and teams globally utilized the tool appropriately • Discovered security issue within Eloqua • Developed Marketing KPI/SLAs for Operations and Marketing KPI overview for CMO and VP of Marketing • Became go-to person for all questions around Marketing Operations

Aircell LLCManager, CRM Analytics and Research

Aug. 2007 - Sep. 2009I created Aircell on a cocktail napkin in 1991. Aircell also had me sign an NDA on my first day of work going all the way back to 1991. I saw my cocktail napkin I drew to create Aircell at a company meeting in 2007 shortly after they hired me, but chose to do nothing out of fear and wanting to see the company launched. • Built a Marketing Operations team charged with Analytics, Reporting, CRM and Data Governance reporting to the Director of Brand for a startup building internet network for Commercial Airlines and Private Air and Seacraft • Created CRM plan with vision statement, email strategy, email process, POV on loyalty program and CRM KPI gathering requirements from CEO, VP of Marketing and Directors for various functions and divisions, CIO and several IT departments, and four Sales Departments (henceforth Business/IT/Sales) • Researched, developed and presented a 5-year strategy plan for CRM: integration, opt-in, survey, analytics, and customer development tools with Business/IT/Sales buy-in • Trained CEO, Business Development, and Sales Teams how to utilize Salesforce.com • Created Survey, Research, and Analytic yearly plans with budget and project managed to results with much of the work done in-house but wrote RFPs, negotiated and contracted with Lieberman and smaller boutiques for additional research needs • Built customer database, and analyzed data sources for behavioral, marketing (customer response, purchasing, customer service, promotion, purchase), airline data, and demographics • For all surveys and sales collateral, created content in Eloqua, automated transfer and storage of data into customer database and did the analysis for Behavioral, Product, Customer Experience, and Segmentation and presented findings with Business/IT/Sales buy-in • Achieved over 25% opt-in rate, 20% response rate on CSAT, averaged 5% response rate on emails • Presented all research to Business/IT/Sales with forethought to move the CRM project strategically forward

GraingerConsultant

Jan. 2007 - Jan. 2007While working at Grainger I trained a team of 50 on SPSS base, SPSS programming, and advanced analytics. I recommended further enhancements of the server encouraging strict adherence to SPSS server recommendations and development of relational database for housing extremely large files. Anyone who says SPSS can't handle 70 million record files (over 100 gigs) is incorrect ... Grainger proves them wrong.

U.S. CellularConsultant

Jan. 2007 - Jan. 2007While working at USCellular I creating usage and general market segments, experimental statistics, ad hoc reporting, and predictive analytics. Further, I taught team members at USCellular geosegmentation, general statistical methodology, and introduced statistical tool, SPSS. I taught BI best practices and revived the delayed data warehouse for the marketing team.

AquentConsultant

Oct. 2006 - Apr. 2007Worked both in web analytics and marketing research providing performance feedback, segmentation and predictive analysis, and ad hoc reporting. I have worked for Mars Interactive (which creates web marketing for Sears.com) measuring website performance and ad hoc reporting. I have worked at USCellular creating usage and general market segments, experimental statistics, ad hoc reporting, and predictive analytics. Further, I taught team members at USCellular segmentation, general statistical methodology, and introduced statistical tools. I taught BI best practices and revived the delayed data warehouse for the marketing team.

Kelly Engineering (Contracted at Allstate)Programmer and Analyst

Feb. 2006 - Aug. 2006This was a contract position developing Business Intelligence reports for developing IT PMO. Part of my job was business intelligence, part programming, part developing a project management office and part teaching tools, techniques and project management skills. I enjoyed wearing many hats and constantly being challenged with new things to learn and do.

Nikitas Statistical Analysis and Information BrokerageOwner, Statistician, Programmer (part-time)

Oct. 2001 - Nov. 2006Here at Nikatas we help small business owners with decision management through statistical data analysis. We help you understand and utilize your current data. We help collect relevant data to answer run-the-business questions. In house we can collect data to determine, for example, Market Share, ROI for technology purchases, training, or marketing.