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Work Background
Liz Lord DigitalPrincipal Consultant / Owner
Jan. 2023Silver Spring, Maryland, United StatesProviding digital strategy, digital capacity building, and marcomm technology stack consultation; digital marketing campaign development/execution, and GA4 migration planning, digital analytics implementation services for nonprofit and small business clients.
General AssemblyInstructor - Intro to Digital Marketing
Sep. 2016 - Aug. 2017Washington, District of Columbia, United StatesLed the Introduction to Digital Marketing workshop series, introducing digital marketing career-curious professionals to the digital marketing landscape, audience definition, platform selection, and performance measurement and optimization while prioritizing the objective-first communications framework.
ThreespotDigital Strategist/Analyst
Nov. 2015 - Dec. 2022Washington D.C.Digital Strategist and Analyst within the User Experience team at Threespot, serving clients who are non-profits, public sector organizations, and companies working for social good. As a digital strategy and analytics lead within the agency, my work focused on performing qualitative and quantitative research and translating insights into messaging frameworks, audience personas, and multichannel digital strategies. I lead efforts to advance data visualization, dashboarding and measurement initiatives among client teams, as well as collaborating closely with cross-functional teams to design, implement, and manage data collection activities across digital channels. I assist clients in developing data-driven digital marketing campaigns and communication strategies. My daily habitat included Google Analytics, Google Tag Manager, Google Optimize, Google Sheets or Excel, Screaming Frog, Google Search Console; various audience and UX research tools such as surveys or UserTesting and Userlytics; or marketing platforms such as Google Ads (including Google Grant accounts), Facebook Ads, and Twitter Ads.
Rocket ClicksClient Services Manager, PPC
Nov. 2014 - Nov. 2015Greater Milwaukee AreaRe-worked agency communications and client reporting methods. Evolved a reporting style that more clearly communicates the value of our services by drawing a line from our work to the clients bottom line. Developed new PPC proposal content to better set client expectations and lay a road map for the client-agency relationship. Created new on-boarding materials relating to research and discovery, strategy setting, and the flow of information through the client team.
414digital (formerly MIMA: Milwaukee Interactive Marketing Association)414digital (formerly MIMA) Member Board of Directors - Membership Chair
Apr. 2014 - Oct. 2015Greater Milwaukee AreaIn the process of carrying the new 2015 Membership program across the finish-line to full development and roll-out. Overall, my duty is to coordinate with board and committee members to make sure we have well-attended industry relevant events that put just enough money in the bank account to keep the organization healthy and going. My specific focus is membership development.
Rocket ClicksDirector of PPC Advertising
Apr. 2014 - Nov. 2014Greater Milwaukee AreaDeveloped three additional PPC service packages in order to serve potential clients that would typically have been non-ideal for our standard monthly account management model. Re-organized department by moving to a client team model. This proved to promote greater account coverage while freeing up analyst time to be able to delve deeper into campaign optimizations and better serve our clients. Handled department administrative and financial duties.
Rocket ClicksPaid Search Manager
Apr. 2012 - Apr. 2014Greater Milwaukee AreaDrive performance across team members and their client accounts. Develop new clients by drafting account audits on demand and presenting strategy during sales calls. Maintain and leverage the agency relationship with Google reps and other advertising service providers. I currently act as the hiring manager for the Rocket Clicks Internship Program. I also regularly coach team members toward their own professional goals and potential.
Rocket ClicksSenior Paid Search Analyst
Nov. 2011 - Mar. 2012Worked to position myself and Rocket Clicks as a trusted partner for online advertising strategy. Provided excellent PPC account management for client book of over 1.5 million in annual spend while acting as a main client point of contact. Served as a leader to other Analysts and Interns by developing my depth of knowledge and professional ability, as well as leading team member training sessions.
Coordinate and provide coaching and feedback on intern work.
Rocket ClicksPaid Search Analyst
Mar. 2011 - Nov. 2011Act as main contact for assigned client and build/enhance performance across all advertising campaigns and platforms.
Develop advertising strategy, build campaigns and optimize accounts for enhanced performance. Conduct keyword research, develop targeting methods and write ad copy for text ads. Maintain and develop client relationship with regular reporting and analysis of account performance and serving as the first point of contact for client communications. Support Paid Search Managers and Director, while coordinating intern work.
Attend and extract meaningful information and relationships from industry conferences.
Aloha Interactive MarketingInteractive Marketing Producer
Feb. 2011 - Mar. 2011
Aloha Interactive MarketingContent Producer
Jan. 2011 - Apr. 2011Milwaukee, Wisconsin, United StatesProduced SEO content for a variety of clients for a small digital web design firm serving large commercial clients such as Wolf/Sub-Zero and Master Lock.
Rocket ClicksSearch Engine Marketing / Pay-Per-Click Advertising Intern
Dec. 2010 - Mar. 2011Support reporting and analysis for Paid Search Analysts. Researched keywords and built advertising campaigns based on Google AdWords best practices. Wrote and analyzed ad copy as well as account performance. Compiled weekly reports and drafted communications to clients.
During this time I contributed to the company by reviewing and recommended changes to client onboarding process and the documentation of company knowledge that have been put into practice today.
Bay View Neighborhood AssociationCommunications Co-Chair
Aug. 2010 - Jun. 2011
Alverno CollegeTeaching Assistant
Jan. 2010 - May. 2010Assist professor and students in learning principles of sound web design in HTML and positional CSS language. Conduct bi-weekly study sessions addressing students areas of need.
Cafe LuluWaitstaff and web content manager
Jul. 2006 - Dec. 2012Full time waitperson at busy BayView cornerstone establishment. Serving creative contemporary sandwiches, salads, cocktails, beer, wine and more!
Manage site for restaurant menu, specials and upcoming events.
Noema DesignPartner
Aug. 2003 - Jan. 2005Retail Gallery for art and fashion featuring emerging artists. Also design collective working on Graphic Arts, Interactive Web, Photography, Interior Design, and general marketing collateral.
Cingular WirelessRetail Store Sales Manager
Aug. 2000 - Nov. 2003Revived two struggling retail locations through a focus on long term customer relationships,
conducted continuous employee coaching, minimized inventory shrink and developed new
outside sales opportunities. Achieved highest percent to quota of WI managers in 2003.
Starbucks Coffee CompanyPartner
Mar. 1997 - Aug. 1999
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