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Work Background
Taleii Baby BlendsCo-Founder, Creative & Culinary Director
Jan. 2019Singapore, Singapore• Launched and scaled a premium baby food brand, crafting innovative recipes that merged culinary artistry with nutritional science.
• Learned and used modern manufacturing technology to optimize the health benefits of each blend. • Directed all aspects of product development, from: market research, product design and recipe development, ingredient sourcing, packaging design, all aspects of OEM relationships, best in class quality standards and alignment with brand values and customer expectations
• Built a strong digital presence through engaging storytelling and content creation, increasing brand visibility and customer loyalty.
• Successfully led cross-functional teams in marketing, production, and sales to achieve year-over-year growth in a competitive market.
Brown Harris StevensIndependent Contractor - Licensed Real Estate Salesperson
Oct. 2014 - Nov. 2017445 Park Avenue, New York, NY• Assistant to a top New York broker delivering tailored marketing strategies to present luxury properties effectively, leveraging design expertise to enhance visual appeal.
• Guided international and high-net-worth clients through property transactions, ensuring exceptional service and attention to detail.
• Established a trusted network within the luxury real estate sector, facilitating successful sales and rentals.
Reem AcraDesign Assistant
Jan. 2012 - Dec. 2013New York, New York, United States• Managed backstage logistics and styling for New York Fashion Week, ensuring flawless execution of runway shows and media presentations. • Assisted Ms. Acra during RTW Fall/Winter, Spring/Summer Paris Fashion Week 2012/2013 for all market related business.
• Assisted Ms. Acra in the critical relationship with multiple high worth individuals. • Partnered with the CEO to conceptualize and implement branding initiatives, including the launch of the "Roses" collection for Nordstrom department store.
• Coordinated high-stakes design projects, such as rebranding the American University of Beirut Hospital staff uniforms, balancing creative direction with client requirements.
• Developed marketing collateral and enhanced the visual identity of the brand across haute couture and ready-to-wear collections.
Roxanne Lowit Photographs Inc.Photography Assistant
Oct. 2011 - Oct. 2011Paris, France• Played a pivotal role in backstage operations for Paris Fashion Week, capturing dynamic and high-quality images for top fashion houses.
• Edited and organized photographic content for publication in Madame Figaro, delivering polished visuals under tight deadlines.
• Collaborated with renowned designers and photographers, ensuring seamless execution of fashion photography projects.
GenslerSummer Intern
Aug. 2010 - Sep. 2010Tokyo, Japan• Supported major design projects by creating and refining spatial layouts that aligned with client objectives and aesthetic standards.
• Spearheaded the reorganization of the material library, improving resource accessibility and efficiency for design teams.
• Contributed to the firm’s design competition portfolio, showcasing innovative approaches to interior and architectural design.
Steven Leach Associates TokyoSummer Intern
Jun. 2008 - Jul. 2008Tokyo, Japan• Designed and presented creative layout options for client projects, addressing functional and aesthetic considerations.
• Independently developed a custom graphic tapestry for the Omniture lounge, merging artistic vision with client branding needs.
Bernard Khoury / DWSSummer Intern
Jun. 2007 - Jul. 2007Beirut, LebanonSummer Intern June - July 2007
Participated in the production of Khoury’s installation projects, entitled POW 08 CONOPS [Concept(s) of Operations], which involved the fabrication of a self-propelled apparatus/drone, that could be used by Prisoners of War who are being returned across hostile demarcation lines. Summer Intern June - July 2006
Assembled the visual presentation of an installation piece entitled SS/DW, which was shown at the Sfier-Semler Gallery. The piece was a suspended pod/device which could be penetrated from below in order to access eight monitors that displayed a 360° panorama featuring Khoury’s unbuilt work.
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