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Work Background
CTGMarketing Communications Manager
Apr. 2023 - Mar. 2024Buffalo, New York, United States
EarthX MediaVP of Digital Products Marketing and Operations
Jan. 2021 - Mar. 2023Dallas, Texas, United States- Directed marketing and communications for digital content and events, driving substantial growth in viewership and subscription numbers.
- Developed and executed marketing strategies that positioned EarthX Media as a leader in environmental entertainment, attracting a broad and diverse audience base.
- Enhanced customer satisfaction and retention through targeted digital marketing efforts and optimized content delivery.
10 LouderMarketing Communications Consultant
May. 2020Dallas, Texas, United StatesAs a Strategy Consultant, I lead end-to-end marketing and communication strategy and execution for clients, driving growth and engagement.
Ride TVMarketing and Communication Consultant
Jan. 2019 - Jan. 2021Fort Worth, Texas, United States- Conducted a comprehensive marketing assessment that revitalized the network’s marketing approach, leading to a 52% increase in brand awareness and a 34% increase in subscriber retention.
- Focused on audience engagement through targeted social media campaigns and interactive content, significantly boosting social media followings and viewer loyalty.
The Alternative Board (Worldwide) Director of Marketing And Development
Oct. 2017 - Jan. 2019Fort Worth, Texas, United StatesAs CDO, I directed business development and marketing functions, executing event planning, sponsor management, strategic planning, and marketing management. During my tenure, I achieved:
• Doubling members by increasing event quality and inviting targeted audiences through free one-on-one coaching.
• Increasing existing member satisfaction by offering more resources and coaching opportunities.
Lifetime Hearing Clinic IncCo-Founder and Director of Marketing & Operations
Oct. 2012 - Sep. 2017Bedford, Texas, United StatesAs the Co-Founder, I led operations, process improvement, sales, marketing, and strategic planning. I oversaw financial management, vendor relations, and system improvements across the organization. Key achievements:
• Grew organization from $60K debt to $2.5M profit with five locations opening in less than six years.
• Increased market share and customer acquisition through location growth and home service offerings.
• Reduced product cost by 25% through product purchase diversification.
University of California, San Diego - Rady School of ManagementEntrepreneur Program Assistant
Jul. 2009 - Sep. 2011San Diego, California, United States
Land and Human to Advocate ProgressCo-Founder and Project Manager
May. 2000 - Nov. 2008Amman, Jordan
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