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Work Background
Bon Appétit Management CompanyDirector of Catering Sales
Oct. 2022 - Jun. 2023San Marino, California, United States• Restructured catering operations for a 20% increase in total revenue by introducing wedding catering packages and improving operational efficiencies.
• Strategically redesigned the sales process to enhance response times, boost outreach, and improve booking conversion rates.
• Enhanced tasting procedures to increase the likelihood of client bookings and optimized sales processes for higher likelihood of upcharge acceptance.
• Instituted a post-sales process designed to minimize waste and optimize labor whilst ensuring a seamless event execution.
• Elevated service levels through operational and menu refinements, resulting in increased sales and repeat business.
• Implemented a change management process, nearly eliminating kitchen and event-day errors.
• Finalized event bookings, created event timelines and scheduled labor to ensure a flawless execution during the event.
• Improved profitability by conducting P&L calculations during the sales process.
• Prioritized guest satisfaction through regular check-ins and facilitated continuous improvement through post-event reviews.
• Successfully trained the sales team to boost sales and wait staff for elevated service levels.
PhonexaEvents Manager
Dec. 2021 - Dec. 2022Glendale, California, United States• Managed the entire event lifecycle from planning to execution to post event feedback to optimize the success of future events.
• Organized monthly low budget company events and four high budget quarterly events geared towards improving employee moral.
• Managed event budgets ranging from $500 to $300,000, at diverse venues including hotels, conferences and theme parks.
• Planned post conference dinner and events to entertain conference goers and to increase face time with the company’s sales team. • Revised the swag program for conferences to enhance brand visibility which resulted in a higher success rate of caturing potential future business.
• Conducted comprehensive research on upcoming conferences to advise C-suite executives on attendees and sponsorship opportunities that lead to the successful participation in four major tech conferences in Las Vegas and New York.
• Finalized sponsorship deals, strategically selected conference booth locations to optimize exposure, and coordinated design work with booth builders to promote engaging designs.
• Increased engagement at conferences by inviting the local shelters to bring puppies, hired robots to walk the event space and brought in carnival games to increase engagement with the sales team.
L.A. BanquetsSenior Event Director
Jan. 2015 - Dec. 2021Glendale, California, United States• Drove a high-performing sales team to achieve $1.5 million in monthly banquet sales, earning recognition as the team's closer. • Orchestrated the planning and successful execution of 1900 diverse events, including weddings, baptisms, birthday parties, galas for law enforcement and government officials, private dinners, concerts, fundraisers, and non-profit events. • Specialized in booking events ranging from 25 to 800 guests. • Proficiently created floor plans, event timelines, and facilitated a seamless transition from sales to operations. • Managed vendor logistics for setup and teardown. Solely oversaw accounts receivable for the venues. • Played a key role in marketing initiatives and initiated the company's social media program. • Developed a post-event strategy that significantly increased rebooking from existing clients.
Hayat's Kitchen & CateringGeneral Manager
Jun. 2009 - Dec. 2014• Successfully launched the Hayat’s Kitchen grand opening program by leveraging social media and community outreach that captured the attention of C. Thi Nguyen, LA Times food critic which substantially enhanced the brand’s visibility.
• Directed daily restaurant operations to maintain increase margins by controlling operational costs through meticulous management of inventory, labor, and the procurement process.
• Enhanced customer service by training staff, mentoring servers, and leading a diverse team of 10 employees.
• Oversaw all accounting functions, including P&L and daily sales reconciliations to achieve and average of 15% year-over-year revenue growth.
• Optimized the menu by adapting to market trends and customer preferences that led to an increase in repeat visits and overall customer satisfaction.
Globalized HealthcareDirector Of International Relations
Apr. 2003 - May. 2009• Sold medical tourism packages and scheduled client surgeries abroad.
• Responsible for maintaining the strategic vision of the company.
• Conducted rigorous interviews and vetting processes for plastic surgeons, dental surgeons, fertility doctors, and bariatric surgeons to expand the network of partnered medical professionals.
• Engaged in meetings with potential investors to secure funding and propel the business towards rapid expansion.
• Crafted and executed a comprehensive 5-year plan that encompasses sales, brand marketing, and customer success.
• Implemented efficient systems and processes resulting in annual sales exceeding $6 million. while • Reduced customer acquisition costs through enhanced word-of-mouth referrals.
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