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Work Background
L'OréalGlobal Brand Content Manager - L‘Oréal Professionnel
Jan. 2024Ville de Paris, Île-de-France, France- leading on-brand, performant campaigns throughout the whole production process, from creative briefs to postproduction (shoots and 3D assets).
- launching campaigns to markets and delivering 360 assets, in line with the retro plan, budgets, and the brand’s global marketing plan.
- managing agency relationships (production, casting, creative, 3D agencies, etc.) and external talents. - innovation storytelling in beauty/luxury/tech industry through delivering creative content and executing the creative vision of the brand’s CEO.
- delivering powerful 360 activations in collaboration with global markets and internal teams (education, social media, business, retail, advocacy).
L'OréalActivation Manager - LASCAD La Provençale & Cadum
Dec. 2022 - Jan. 2024- ensuring coherent brand image and customer experience across all digital consumer touch points
- creation of brand content (E-commerce, press, digital, advocacy, DOOH), including creative direction of shoots - managing media campaigns 360 (o+o) e.g. : TikTok Always-on campaigns, Print Articles in Magazines, Snapchat AR Lens.
- creating big ideas for brand activations - drawing up the media & content strategies for all owned digital and social accounts (website, Instagram, FB, …) - delivering briefs to creative and media agencies to ensure successful execution of the brand vision and timely asset delivery
- full funnel media maximisation through analysis of campaign data - managing advocacy campaigns (agency brief, casting,…), product seedings, nano-influence, R&R.
L'OréalDigital Media & Acquisition - Lancôme | Digital Management Trainee
Jun. 2022 - Dec. 2022Paris, Île-de-France, France- gestion des campagnes Media digitales de performance SEA, Display, Social (Fil rouge & Temps forts : Black Friday & Noël). - développement du matériel créatif en lien avec les agences créa et les équipes E-commerce & Marketing, mise à disposition des assets auprès des agences média
- participation aux campagnes media digitales de notoriété (Parfum : lancement Idôle Nectar, La Vie Est Belle Rechargeabilité; Make Up : Teint Idole Ultra Wear Care & Glow; Soin : Advanced Génifique)
- suivi des optimisations et performances des campagnes en lien avec l'agence media
- lien régulier avec Feed Manager pour la mise à jour du flux Google Shopping
- gestion de l’animation de la page Facebook Lancôme France en lien avec le Community Manager
L'OréalCDMO Global Media | Digital Management Trainee
Jan. 2022 - Jun. 2022Paris, Île-de-France, France- coordinating media planning and timely asset delivery of L'Oréal Groupe's global 'create the beauty that moves the world' campaign in collaboration with the countries' heads of media, the digital corporate team, and the media & creative agency
- analysis of campaign performance (cross-channel reach, engagement, CPM/CPCV, etc.)
- enhancement and maintenance of L'Oréal's financial media management tool with the IT team and Project owners. Supporting users (local digtial media managers, heads of brands, media agencies) globally
- consolidating data for ad hoc competitive reports, and quarterly deliverables (SOI/SOV, reach curves, media mix, media inflation,...)
L'OréalCDMO Global Media
Jul. 2021 - Jan. 2022Paris, Île-de-France, FranceChief Digital and Marketing Office - Global Media
PhilipsBrand, Communication and Digital
Feb. 2019 - Nov. 2019Amsterdam Area, Netherlands- analyzing the performance of digital content on Philips‘ website, newsletters and social media based on key metrics and dimensions. Visualising the insights and presenting results to management.
- preparing KPI measurement dashboards: CTRs, conversion rates, open rates, visits, last touch channel, views per page URL, and more
- community management of the internal social media platform
- co-facilitating events for audiences of 30 to 400+ people - managing and sending out global employee newsletters and employee surveys
SiemensManagement
Jul. 2018 - Aug. 2018Luxembourg- assisting the CEO, CFO and Head of HR by planning, archiving and translating in French, English and German
- facilitating a video project and recording voice-overs
INGCommunication and Design | Wholesale Banking Innovation
Jul. 2017 - Jan. 2018Amsterdam Area, Netherlands- drawing up the department's corporate communication strategy
- managing, writing and designing the weekly WB innovation newsletter (raised the subscriber base by 3% to a total of 10% of colleagues worldwide)
- writing articles on banking innovation and conducting interviews with CEOs of start-ups - content creation : writing scripts and realizing films & visualising data in info-graphics and presentations
- facilitating innovation workshops on agile and scrum methodology
SiemensHuman Resources
Jul. 2016 - Aug. 2016Luxembourg
A&O Hotels & HostelsFront Office Receptionist
Apr. 2016 - Apr. 2017Région de Amsterdam, Pays-Bas
PTV GroupEvent Management and Marketing
Jun. 2013 - Jun. 2013Karlsruhe Area, Germany
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