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BlueSoftSolution Marketing Manager
Dec. 2024Warsaw, Mazowieckie, Poland• Conducted market and competitor analysis to identify business opportunities and drive strategic decision-making.
• Developed engaging marketing materials such as presentations, case studies, and articles to enhance brand visibility.
• Collaborated closely with sales and product teams to align marketing efforts with sales goals and product development initiatives.
BlueSoftSocial Media and Content Manager
Mar. 2022 - Dec. 2024Warsaw, Mazowieckie, PolandResponsible for:
- strategizing ongoing social media content calendars
- creating, editing, publishing, and sharing engaging content on LinkedIn, Facebook, YouTube, and Instagram
- reporting, managing, and optimizing social media accounts
- coordinating lead generation campaigns by collaborating with internal stakeholders
and partners
- Content Management for BlueSoft website (WordPress)
- staying up-to-date with the latest trends in social media and employer branding.
ClientEarthSocial Media Manager
Nov. 2021 - Apr. 2022Warsaw, Mazowieckie, PolandResponsible for:
- supporting Marketing Coordinators
- creating social media content - developing a new social media communication strategy
- creating graphics and animations for social media
RemmedVRDigital Marketing Manager
Oct. 2021 - Jun. 2022Warsaw, Mazowieckie, PolandResponsible for:
- developing a digital strategy that aligns with our KPIs
- coordinating projects by collaborating with medical agencies, media partners, and internal stakeholders on prioritization, cost, and activities.
- creating visual design prototypes, designed icons for a new website
- collaborating on projects to create layouts and images for printed materials and online content
- creating social media content (Facebook, Instagram, LinkedIn, Twitter)
Alternative StrategiesDigital Marketing Coordinator
Dec. 2019 - Mar. 2022Greater San Diego AreaResponsible for:
- doing research for social media and PR trends, pitching PR and Social Media creative ideas, and analyzing marketing results for clients
- developing social media strategies that align with client's KPIs
- coordinating projects by collaborating with vendors, agencies, partners, and internal stakeholders on prioritization, cost, activities, and other project specifics
- creating social media content for local eateries and businesses in San Diego County (Facebook, Instagram, Twitter)
- coordinating influencer's campaign for local eateries (San Diego, Los Angeles, Las Vegas)
Pernod RicardSocial Media Manager
Sep. 2017 - Dec. 2019Warsaw, Masovian District, PolandResponsible for:
- cooperating with brand managers to implement local digital strategies based on global manuals including Ballantine's, the best-selling whisky in Poland - preparing and coordinating brand campaigns on social media (content, advertising) - Ballantine's online series "Kropla Prawdy" (3 seasons) with 10 mln video views per season (Facebook, YouTube, CDA.pl)
- creating online consumer journeys for top brands (Marketing Automation for Ballantine's, Jameson - Salesforce; Chatbot for Ballantine's - Messenger)
- coordinating influencer's and brand ambassador's campaigns (Pezet - Ballantine's, Piotr Kędzierski - Jameson, Ola Kot - Ballantine's Brasil)
Aleksandra Dejnarowicz Social Media w BiznesieMarketing Strategy Consultant
Aug. 2017Warsaw, Masovian District, PolandDIGITAL MARKETING CONSULTING COMPANY - conducting social media workshops for local and global companies (Fujitsu, BCG), startups, bloggers, agencies, and local governments in Poland (InfoUlice - unit of the capital city of Warsaw; one year contract with Grupa Wydawnicza Semantika: multiple workshops in Warsaw, Gdańsk, Cracow, Wrocław, Poznań)
- building digital marketing strategies for agencies and companies (Stor9, Świeża Bazylia, Moolo Art&PR)
- generating innovative and unconventional video content for brands (Reels & Stories for Żubrówka Vodka during Opener and Audioriver Festival in 2023)
- teaching as a lecturer at LABA - "Marketing Analytics" online course (11 lessons for over 50 professionals) 2022/2023
- teaching as a guest lecturer at Collegium Civitas - "New Media and Interactive Marketing" winter semester 2018/19 (course in English)
- creating and conducting open meetings about social media: Social Media na leżakach (Pokój na Lato); Social Media po godzinach (Aviva)
- speaker during meet-ups Czwartki Social Media (Warszawa, Łódź) Go to: www.szkoleniasocialmedia.com
BillenniumDigital Marketing Specialist
Feb. 2017 - Aug. 2017Warsaw, Masovian District, PolandResponsible for:
- building new social media strategy (including social selling and employer branding strategy)
- creating social media content (Facebook, Instagram, LinkedIn, Twitter) - launching and optimizing advertising campaigns on Facebook and LinkedIn
- moderating social media profile for brands: Billennium, Paperless, Bilo
- in-house social media training about social selling
- data analyzing and reporting (Facebook Insights, Google Analytics, NapoleonCat)
Zepter InternationaISocial Media Specialist
Aug. 2016 - Feb. 2017Warsaw, Masovian District, PolandResponsible for:
- building new social media strategy for Zepter brand after running an online store - creating social media content on Facebook and Instagram
- launching and optimizing advertising campaigns on Facebook
- social media training for employees
- e-mail marketing using Freshmail tool
- data analyzing and reporting
To ReforgeOnline Marketing Specialist
Dec. 2015 - Jul. 2016Warsaw, Mazowieckie, PolandResponsible for:
- building new social media strategy for startups and To_Reforge brand
- creating social media content - launching and optimizing advertising campaigns on Facebook
- optimizing landing pages
- social media trainings for employees
- data analyzing and reporting
They.pl / Digital Marketing AgencySocial Media Specialist
Jan. 2015 - Dec. 2015Warsaw, Mazowieckie, PolandResponsible for: - creating and implementing first social media strategy for Black Red White - introducing main furniture brand in Poland to social media channels for the first time
- building and refining social media strategies for other brands
- managing social media channels (Facebook, Google+, Instagram, Pinterest, LinkedIn, Homebook, Twitter)
- creating social media content
- launching and optimizing advertising campaigns on Facebook
- moderating social media profiles for Black Red White, Tubądzin, RTV Euro AGD, Dekoria.pl, CEDC (Gancia Prosecco), ZTE Poland
- monitoring social media channels with: Facebook Insights, NapoleonCat, NewsPoint, Google Analytics
- crisis management - customer care (E-commerce)
- data analyzing and reporting Clients: - Black Red White (Furniture)
- ZTE Poland (Mobile)
- TUBĄDZIN (Ceramic tiles)
- RTV Euro AGD (E-commerce)
- Dekoria.pl (E-commerce)
- Gancia Prosecco - CEDC (Alcohol)
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